Whom You Know: NIGHTLIGHT: Clarins Introduces NEW: Multi-Active Day

Wednesday, September 2, 2009

NIGHTLIGHT: Clarins Introduces NEW: Multi-Active Day

The day before the official launch of Clarins' Multi-Active Day skin care line, the team at Clarins (led by Blair Crames & Amy Pellicane in Clarins Public Relations) invited Whom You Know and a score of other influencers up to the Clarins USA headquarters to learn more about this new line. Clarins has taken a new approach with this particular launch by reaching out to its target customers via social media, in addition to their standard print advertisements. How smart of them! Peachy Deegan just loves Clarins and this new line makes her want to get up out of bed and write posts even earlier!

This social media strategy is actually quite befitting, as the target age group for Multi-Active Day is the 25-40 year old woman who is young-ish, but yet also worried about the appearance of her first lines and wrinkles, a woman who is busy, active, dynamic, connected, on-the-go and happy. To illustrate this, Clarins screened its first-ever music video, the subject being a busy and energetic young woman going thru the motions of a typical day from the moment she wakes up to the moment she goes to sleep, and in between is everything from work, hobbies, exercise, meals, fun, friends, play, relaxing, etc..

A good tool to have with you in the midst of living this very full life is the Multi-Active Day and Clarins' wonderful range of skincare items. Bringing all this together, clarins gave us a demonstration of their signature Skin Time Facial Treatment. A very lucky stand-in model was chosen to sit thru and demonstrate for us how the skin gets cleaned and prepped with the right personalized treatments picked out just for that particular skin type. It was so Spa Peachy. The demonstration was very informative and yet incredibly relaxing. Even though we weren't the ones receiving the treatment, it was just as relaxing being the observer (maybe next time!). A bonus was that we were educated on the proper way to apply moisturizer: always use gentle pressure to pat and press it in, to never rub, tug and pull, as over time, this will cause wrinkles too. This application method was actually developed by none other than the founder of Clarins himself, Mr. Jacque Courtin-Clarins. All in all, it was an excellent presentation by the Clarins team, a takeway we received from this launch event, in addition to the priceless lesson on proper
application of moisturizer, is that anyone can walk up to any Clarins counter nationwide & get a free 20-minute Skin Time Facial Treatment that is personalized for their skin. So do schedule that 20-minute break the next time you're shopping up a storm at the department stores and need some relaxing and pampering! Also, be sure to be one of the first 5,000 to fan Clarins on Facebook and get a free 3-week
supply of NEW Multi-Active Day! Whom You Know recommends it.

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

"I work with Peachy Deegan because she's prolific at what she does. She's a hard worker, she's thoughtful and she's tasteful at what she writes which is very important. Peachy gets the facts correct, and just that alone is worth its weight in gold."

-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
https://warrentricomi.com/

"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
-
Dimitris Nakos, Founder and Owner of
Ammos Estiatorio
https://ammosnewyork.com/

“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

-David Sasuga, Owner of Fresh Origins Microgreens
www.FreshOrigins.com

"Peachy Deegan has the pulse of the nation and highlights exceptional opinion leaders in more than 23,000 inspiring and entertaining posts. Her 100,000 twitter followers are a true testimony to Peachy’s ability to inspire, motivate and entertain. She is a feminine force to be reckoned with and an exemplary example of an influential voice in today’s world."

-Mica Mosbacher, author of the new book The Hurricane Factor: Stormside Patriots and tv political commentator

"It was an honour to be chosen for Movers and Shakers by Peachy Deegan. The questions in the interview were intelligent and insightful and I thoroughly enjoyed answering them. The reaction to the interview has been overwhelmingly positive and has helped bring my art practice to a wider audience."
-Damien Flood, Internationally Acclaimed Artist
http://www.damienflood.ie/

"We were so fortunate to hit Peachy’s radar. Her review of our Warmies was spot-on and came at a great time in our company’s early history.
Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
-Scott Wehrs
President
Intelex U.S.A.
http://www.intelexusallc.com/

"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

-
Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/