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Sunday, September 27, 2009

Pureology EssentialRepair™

Pureology Serious Colour Care brings consumers luxurious, reparative daily care and treatments featuring enhanced formulas, superior ingredients, and decadent textures with its EssentialRepair™ system – professional colour care created for over processed, damaged, fragile and highly-sensitized colour-treated hair. Peachy Deegan has been trying this brand new line all weekend and it has yielded fabulous results. Her color really pops, and it hasn't even been recently colored. This line excels! The protein-rich soymilk and concentrated dose of pure biotin help fortify and defend against hair damage, while organic botanicals of nurturing olive oil and chamomile restore softness and healthy shine. The ZeroSulfate® shampoo and AntiFadeComplex® maximize colour retention.

EssentialRepair Shampoo: Renew strength and help repair and fortify against damage while protecting colour vibrancy with this concentrated and gently cleansing ZeroSulfate® shampoo. This lathers nicely and has a lovely scent.

EssentialRepair HairCondition: Deeply nourish distressed hair, renew moisture, and fortify against damage while protecting colour vibrancy. Intensely strengthens and helps rebuild hair. We left it on a few minutes more than the 1-2 recommended minutes, but fewer than 10. Our hair has great shine today!

EssentialRepair Split End Correcting Treatment: Intensively nourish distressed hair and seal split ends while protecting colour vibrancy. Delivers high-performance thermal protection and defense against split ends from mid-length to ends. We put this on about 2 minutes after drying off.

EssentialRepair ColourMax®: Fortify and help repair distressed hair while delivering extra colour protection and radiant shine. Lightweight spray contains UV filters to help defend against colour-fading and free radical damage. In styling, we put this on first.

EssentialRepair InstantRepair®: Reinforce distressed hair and fortify against damage while protecting colour vibrancy. Lightweight leave-in conditioner renews strength and manageability. When our hair was still damp we put this on in conjunctino with the Split End Correcting Treatment.

EssentialRepair Restorative Hair Masque: Nourish distressed hair, renew moisture, and fortify against damage while protecting colour vibrancy. Deeply reparative treatment strengthens and helps rebuild hair. This is fabulous for once a week deep conditioning!



Natural Derivatives
Soymilk: Protein-dense infusion reconstructs and strengthens hair.
Biotin: Also known as Vitamin H, is a pure, nutrient-dense supplement targets damaged hair’s core for inner repair


Organic Botanicals
Chamomile: Provides concentrated nourishment for increased softness and shine.
Olive Oil: Deeply conditions and hydrates to increase manageability and luster.


AntiFadeComplex®
Heliogenol, Vitamins C & E and Melanin blend together to help optimize colour retention.
Potent antioxidants fight the four colour-fading free radicals and UVA/UVB sunscreens extend the life, vibrancy, and shine of hair colour.

ZeroSulfate® Shampoo
Concentrated sulfate and salt-free formula gently cleanses hair without stripping colour or damaging the hair.


Suggested Retail Price

EssentialRepair Shampoo
$27.00 (10.1oz)
EssentialRepair HairCondition
$27.00 (8.5oz)
EssentialRepair Split End Correcting Treatment
$40.00 (3.2oz)
EssentialRepair ColourMax
$22.00 (8.5oz)
EssentialRepair InstantRepair
$28.00 (8.5oz)
EssentialRepair Restorative Hair Masque
$50.00 (5.2oz)

Launch/Availability: March 2009 in salons nationwide.

About Pureology

All Pureology formulas offer an industry first: Longer Lasting Hair Colour – GUARANTEED!® For more information visit www.pureology.com. Please note, Pureology products can only be guaranteed authentic when purchased from a salon. Peachy Deegan loves this line!

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