SHANE&SHAWN SHOES PARTNERS WITH NOLCHA AND VAINSTYLE IN A GLAMOROUS ONE NIGHT EVENT AT THEIR NOLITA STORE TO KICK-OFF NY FASHION WEEK
SHANE&SHAWN Shoes is partnering with accessories fashion retailer NOLCHA, and fashion publication VAINSTYLE to create a VIP late-night shopping experience for NYC’S FASHION’S NIGHT OUT and to celebrate NY Fashion Week. In keeping with the city wide campaign and global initiative, the event will take place on Thursday, September 10th from 5pm-11pm at the Shane&Shawn flagship store on Mulberry Street in Nolita.
A hub of cool on one of Downtown NYC’s hottest shopping streets, the chic black-leather-and-gold-leaf SHANE&SHAWN store will be transformed into a hip party hangout for Fashion’s Night Out. DJ MX (Simon Hawk) will be spinning on the decks, while complimentary signature cocktails and refreshments will be provided by Bacardi Rum, Liquid Lightning Energy Drink and Gourmet Chocolates from D'signed Affairs. Style-savvy fashionistas snapping up sexy SHANE&SHAWN shoes and accessories from Nolcha on the night of the event will receive a special gift bag filled to the brim with glamorous goodies to take home including product from our sponsors Zipcar and David Barton Gym.
“We feel what Mayor Bloomberg and Anna Wintour have created is incredible from both a global and local perspective,” said Shawn Ward, President and co-founder of SHANE&SHAWN. “Fashion is New York’s second largest industry, we hope that this evening will bring back New York’s passion for fashion—we’re excited to be a part of it!”
“Fashions Night Out is an exciting way to kick off New York’s Fashion Week,” said Chauncy Jackson, Publisher of VAINSTYLE, "The late-night event at SHANE &SHAWN will be an amazing way to embark on what is sure to be an exciting Fashion Week for VAINSTYLE and our dedicated readers.”
ABOUT FASHION’S NIGHT OUT
The September 10th date coincides with the first night of New York Fashion Week. The event is also a global one, taking place in 13 countries. In the United States, American Vogue is partnering with New York City, the Council of Fashion Designers of America, and NYC&Company to ensure that Fashion’s Night Out will be a night to remember.
ABOUT SHANE&SHAWN
Shane & Shawn Ward, twin designers from New York City, by way of Detroit launched SHANE&SHAWN in the Fall of 2003 with the goal of making the most comfortable – hip – fashion shoes ever! A modern, edgy sport/ casual shoe and accessories line for men and women that combines hip/ stylish silhouettes with athletic comfort. Not born with a silver spoon and with a very humble upbringing, the twins have taken a start-up company with no major investors from ground zero to selling to large corporate giants.
ABOUT VAINSTYLE
VAINSTYLE: THE BOOK is a catalyst for trendsetting while introducing the world to a new wave of talent through challenging themes and edgy, fashion foward photos, bringing first notice of the unknown to those who need to know. From aspiring musicians, artists, actors and models to the stylists and photographers who capture their essence, VAINSTYLE's goal is to focus the spotlight upon these extraordinary individuals, providing the necessary exposure. Where fashion is the common ground and the photo shoot is the meeting place, it's not about competing to be the best, but rather, showing love to those who take pride in aspiring to be the best.
ABOUT NOLCHA
Nolcha is an award winning multi-faceted fashion business platform that operates an online fashion network, major annual events and business services for the independent fashion industry and related retail businesses. Nolcha offers cost effective resources to aspiring and veteran fashion professionals; initiatives include Nolcha.com, Nolcha Fashion Week: New York, London Fashion Week partner events, Independent Retail Week: NYC & Chicago and Dress the Band competition. www.nolcha.com
