Whom You Know: SHARPIE® MAKES ITS MARK AT MERCEDES-BENZ FASHION WEEK

Monday, September 14, 2009

SHARPIE® MAKES ITS MARK AT MERCEDES-BENZ FASHION WEEK

Sharpie Invites Fashion Industry to Write New Chapter in DIY Fashion History

Sharpie®, the ultimate multi-tasking, backstage, must-have marker, is appearing "front of house" at Mercedes-Benz Fashion Week, writing a new chapter in DIY fashion history.Sharpie will debut its first-ever SHARPIE BAR on select days during Mercedes-Benz Fashion Week, inviting editors and attendees to grab a Sharpie marker and get creative. At the Sharpie DIY Lounge, guests become the designers. Plain white accessories, apparel items and, of course, plenty of Sharpie markers will be on hand for guests to embellish their favorite silhouettes. Betsey Johnson is lending her signature style to Sharpie’s official foray into fashion, partnering with the leading marker brand to design an exclusive Betsey Johnson Sharpie Shirt. Johnson’s design echoes the customization trend, letting wearers complete the design she started on the shirt by adding their own Sharpie style.“Everything I draw, write, sign, doodle is with a Sharpie marker,” said Johnson. “These days, the real fashion trend is all about expressing your individual self and style. Sharpie is the perfect tool to do just that, whether on paper, fabric, or other materials.”Visitors to the SHARPIE BAR can accessorize their wardrobes with Sharpie-designedheadbands, skinny ties, fashion bags, bracelets, sunglasses and more. Mercedes-Benz Fashion Week- more -Sharpie Mercedes-Benz Fashion Week – Add One guests can visit the SHARPIE BAR in the Main Lobby of the Tents from approximately 9:30 a.m.-2 p.m.Monday-Wednesday, September 14-16. Betsey Johnson’s exclusive Sharpie Shirts will be available there, free to visitors while supplies last. Erica Domesek, design and style expert and founder of the DIY brand “P.S. I made this…” will also be on hand as Sharpie’s stylist, demonstrating a variety of Sharpie designs and techniques. Leading up to Mercedes-Benz Fashion Week, Sharpie is designing personalized markers for many of the designers for their exclusive VIP use. The personalized markers feature the individual designers’ logos imprinted on the marker barrels. Color selections include black, blue, green, pink, purple and magenta. Anyone can design their own personalized Sharpie markers by visiting www.mysharpie.com. Three full-page ads touting the SHARPIE BAR will appear in The Daily Front Row and include details regarding a special appearance by Johnson where she will create a Sharpie sketch in honor of breast cancer awareness. Johnson, a breast cancer survivor, has long been active in breast cancer support efforts. Johnson’s canvas will be donated to City of Hope, a leading research, treatment and education center for cancer and other life-threatening diseases, along with other breast cancer-inspired canvases created by a host of top-name designers. These items will be auctioned online at www.auctionsforhope.org during October, breast cancer awareness month. All proceeds will benefit City of Hope. Sharpie has a long-standing partnership with City of Hope with sales of its Sharpie Pink breast cancer markers benefiting the Los Angeles-based cancer research center.Beginning September 15, fashionistas can visit www.sharpieuncapped.com to view some of the amazing Sharpie fashions and accessories, along with behind-the-scenes footage and an exclusive Betsey Johnson interview. Sharpie is inviting everyone to “Uncap What’s Inside™” by submitting their own Sharpie fashion creations to the site. More Sharpie fashion action will also be available by visiting Sharpie on Facebook, www.facebook.com/sharpie, You Tube, www.youtube.com/user/SharpieUS, and Twitter http://twitter.com/sharpiesusan where Sharpie will offer up-to-the minute Tweets live from the tents.Visit www.sharpieuncapped.com today and Uncap What’s Inside with Sharpie

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

"I work with Peachy Deegan because she's prolific at what she does. She's a hard worker, she's thoughtful and she's tasteful at what she writes which is very important. Peachy gets the facts correct, and just that alone is worth its weight in gold."

-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
https://warrentricomi.com/

"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
-
Dimitris Nakos, Founder and Owner of
Ammos Estiatorio
https://ammosnewyork.com/

“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

-David Sasuga, Owner of Fresh Origins Microgreens
www.FreshOrigins.com

"Peachy Deegan has the pulse of the nation and highlights exceptional opinion leaders in more than 23,000 inspiring and entertaining posts. Her 100,000 twitter followers are a true testimony to Peachy’s ability to inspire, motivate and entertain. She is a feminine force to be reckoned with and an exemplary example of an influential voice in today’s world."

-Mica Mosbacher, author of the new book The Hurricane Factor: Stormside Patriots and tv political commentator

"It was an honour to be chosen for Movers and Shakers by Peachy Deegan. The questions in the interview were intelligent and insightful and I thoroughly enjoyed answering them. The reaction to the interview has been overwhelmingly positive and has helped bring my art practice to a wider audience."
-Damien Flood, Internationally Acclaimed Artist
http://www.damienflood.ie/

"We were so fortunate to hit Peachy’s radar. Her review of our Warmies was spot-on and came at a great time in our company’s early history.
Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
-Scott Wehrs
President
Intelex U.S.A.
http://www.intelexusallc.com/

"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

-
Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/