Whom You Know Recommends Fath de Fath by Jacques Fath. A Classic, Says Peachy Deegan!

We first introduced you to Jacques Fath:

http://www.whomyouknow.com/2009/07/read-this-jacques-fath-by-jeromine.html

Today we are pleased to recommend Fath de Fath. It is exquisitely timeless. In America, we think of 1953 as the year the Corvette was born and it was in that same year that this wonderful French fragrance emerged as well. Unfortunately, Peachy Deegan is too young to have lived in the time of Jacques Fath but she was enlightened by Bernard Naim and fortunately, is living at the right time to experience the wonderful fragrances that bear his name. We do wish he was sending us entries for dress of the week, however!

A history of the brand, because you know we love this type of thing:

JACQUES FATH (1912-1954)
In January 1937, at 25, Jacques Fath created his first Couture House in Paris. In this small establishment, he cut and hemmed the garments with the assistance of two workers. The clothes were then presented on a charming model, Genevieve, who would later become his wife.In April 1944, Jacques Fath established his Couture House at 39 Avenue Pierre 1er de Serbie in Paris, where it remained for decades.

1945 marked the year of Fath’s first fashion show. His collections were elegant, feminine and modern. The evening dresses were exquisite dreams: the detail of the cuts, the charm of the wraps and the low necklines continue to inspire today's designers. Jacques Fath began a career that would have made him the challenger of Christian Dior. By 1954, his Company included 700 employees. Fath was dressing movie stars and aristocrats; he was earning worldwide recognition.

He was as well the first to export to the United States, where his name is still recognized today. He began to innovate in all fields; accessories, ready-to-wear, perfumes. In 1945, he launched his first perfume Chasuble and two years later the mythical Iris Gris followed by the ever classic Green Water both by famous perfumer Vincent Roubert. In 1950, he decided to found his fragrance company and enriched it with the launch of Canasta, and Fath de Fath in 1953.

Jacques Fath's influence can be seen throughout the industry; He created for Ava Gardner, Greta Garbo, Marlene Dietrich and Rita Hayworth to mention only a few. He was the first, and may be the only person to initiate magnificent balls in his Château of Corbeville where all International elite gathered. (Peachy Deegan wishes she was there to write about THAT in the Nightlight column.)

Fath's success in Haute Couture is nothing short of spectacular. He had assistants such as Hubert de Givenchy and Guy Laroche In August 1949, he traveled to America to receive the Neiman Marcus Award for distinguished service in the field of Fashion. His untimely death, at the age of 42, brought a sudden stop to an empire to be. Along with Christian Dior, Jacques Fath's styles and creations were symbolic of the "New-look" era. Following the loss of this fashion icon, the company was taken over by his wife, and stopped Haute-Couture to become a Prêt-à-porter company. In 2009, a book about Fath was published by Assouline in New York (reviewed by Whom You Know: see beginning of this post).


HISTORY OF JACQUES FATH FRAGRANCES
1945 – 1961 JACQUES FATH PARFUMS

1945: Chasuble, floral woody oriental
1946: Iris Gris, floral fruity woody (Perfumer Vincent Roubert)
1947: Green Water, green aromatic citrus woody (For Men , Perfumer Vincent Roubert)
1950: Canasta, fruity Chypre, (Perfumer Vincent Roubert)
1953: Fath de Fath, floral woody and musky oriental
1963 – 1991 L’OREAL
1968: Fath’s Love, sparkling tuberose floral
1972: Ellipse
1977: Expression, floriental Chypre
1993 – 1999 STAR FRAGRANCE INTERNATIONAL
1994: Fath de Fath remade as fruity floriental (Perfumers Haarmann and Reimer)
1996: Eau de Fath a light version of Fath de Fath
1998: Pour L’Homme, fresh floriental (For Men, Perfumer Olivier Gillotin)
1999: Yin fresh floriental
1999: Yang green woody oriental (For Men)
As of 2008 Panouge launches Parfums Jacques Fath new generation
2008: Green Water Re-edition (Perfumer Symrise)
2009: Pour L’Homme Re-edition (Perfumer Symrise)
2009: Irissime Powdery, floral, Amber (Perfumer Marie Salamagne, Firmenich)
2010: Fath de Fath Re-edition and Whom You Know brings it to you first~! Peachy Deegan is wearing this scent now and is feeling the Paris all the way from across the pond.

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WHY WE LOVE LOVE LOVE IT AT WHOM YOU KNOW:

FATH DE FATH – Jacques Fath

Eau de Parfum

Luxury and Glamour,

One of the most mythical, « Fath de Fath » is the quintessence of what should be a great women’s perfume: Elegant, Intense and Glamorous. One must say that in 1953, the year it was launched, it resembles to the Hollywood stars who wore it.

« Fath de Fath » was reformulated by Haarmann and Reimer and re-launched by a revitalized Fath house in 1993 .It smells of grand entrances down gilded opera house staircases. Berry-stained citrus top notes color a thick array of pale though never timid floral heart notes, including jasmine, orange blossom, and tuberose. The fruity-floral notes curve gracefully around a heady mix of powdery musk, woody amber, patchouli and vanillic base notes, lending the impression that grace is not achieved by lightness of step but with a deft understanding of gravity.

The bottle is the typical diamond shaped, designed by the master himself. All codes that made the Jacques Fath Fragrances are here.

Since 1999 , this line was discontinued because of the license withdrawal. However, after completing the IFRA testing and procedure, this acclaimed fragrance will be re-launched in 2010 in its original shape, with a re-lifting of the outer-box.
FATH DE FATH fragrance description

A floriental and fruity sensuality.

The vividness of the fruity notes (Blackcurrant , Bergamot, Pineapple) and head floral (Tagetes) clears the way to an intense floral heartnote ( Iris, Rose, Tuberose) which sensuality is sublimated by the hot notes of dry and crystallized fruits. The wake opens up voluptuously on Sandalwood, Musks, Amber and the balsamic richness of Benjoin Siam. whom You Know recommends Fath de Fath!