Whom You Know: 901 Silver Began Search for The Big Idea on 9/01 at 9:01

Monday, October 26, 2009

901 Silver Began Search for The Big Idea on 9/01 at 9:01

Winner to Become Executive Vice President of Big Ideas for 901 Silver Tequila

901 Silver Tequila announced its first-ever contest on 9/01 at 9:01pm on www.901.com via a video call-to-action engaging consumers to come up with The Big Idea…Is it a major ad campaign? The next breakthrough promotion? A viral video? To kick off the 901at901on901 promotion and to celebrate the day and time of the brand's namesake, 901 CEO and founder, Justin Timberlake, and President, Kevin Ruder, toasted the crowd at LAVO at the Palazzo Las Vegas at 1:09am Pacific time this morning.

To apply for the job as the Executive Vice President of Big Ideas for 901 Silver Tequila, applicants are asked to submit their big idea for 901 Silver and a photo or video to support their concept via www.901.com. The applicant selected as Executive Vice President of Big Ideas will receive a VIP trip to Las Vegas, including roundtrip airfare for two, hotel stay, two tickets to the Justin and friends concert, and VIP access to any and every party, an annual salary of $0 with a one time bonus of $25,000, the opportunity to get coffee for the other 901 employees and of course, bragging rights about being the Executive Vice President of Big Ideas for 901 Silver Tequila.

“We like to incorporate consumer feedback as part of our normal business practice at 901 Silver. We’ve turned that premise into a contest.” said Kevin Ruder, President of 901 Silver.
Official rules of the 901at901on901 Contest are available at www.901.com. No purchase is necessary to participate and the contest is void where prohibited. Participants must be 21 years of age and legal residents of the United States or the District of Columbia. From September 1, 2009 through November 30, 2009, all entries submitted during the 90.1 day promotion will be reviewed by a panel of experts, who will choose the winner on December 4, 2009.

For more information about the 901at901on901 Contest, visit www.901.com.

About 901 Tequila

It’s Always…..made from 100% Blue Weber Agave

It’s Always…..triple distilled

It’s Always…..hand crafted

It’s Always…..ultra smooth

# # #

It’s Always Being Responsible

Initially available in New York, California, Missouri, Nevada, and Tennessee

901 IS A TRADEMARK OF DIAB Importers LLC.

DIAB Importers LLC. St Louis MO – 40% ALC. BY VOL. (80 proof)

www.901.com

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