Bat Your Eyes with Peachy Deegan! Size DOES Matter! Get Bigger, Thicker and More Intense Lashes with Great Lash BIG Mascara NEW from Maybelline New York Recommended by Whom You Know in our First Coverage of Maybelline

Great Lash is back!  BIGGER and BETTER than ever before!  Maybelline New York invites you to live big with NEW Great Lash BIG Mascara.  The legendary mascara now features a new BIG brush for show-stopping, maximum impact.  Already a favorite of top makeup artists, celebrities and women everywhere, Great Lash is now taking a giant leap forward in mascara technology with its super-sized, new introduction.



Bigger brush.  Bigger lashes.  It’s the answer to the call from women everywhere looking for longer, thicker, more high-impact lashes.  Great Lash, America’s #1 mascara, now offers a revolutionary big brush (it’s pink and green) and volumizing wax formula.  They work together for lashes that just won’t quit.



Here’s how it works:

• NEW Patented BIG Brush – contoured fiber brush has longer, thicker, more concentrated bristles to accentuate lashes in a whole new way.  This big brush grabs and lifts lashes, coating them completely from corner to corner without clumps.  Deposits even more mascara to visibly boost the size of your lashes! 
• High Volumizing Wax Formula – a high level of volumizing waxes like beeswax and ozokerite wax thicken lashes and build volume, coat after coat.
• Deeper intensity – dark pigments ensure that big, long lashes get noticed.  Dark intense color and a high-gloss shine make for truly maximum exposure. 

Maybelline New York Great Lash BIG mascara comes in three washable shades: Blackest Black, Very Black, and Brownish Black.

“When consumers tell us they want more volume and more intense color, we listen,” says Carolyn Holba, Senior Vice President of Marketing, Maybelline New York - Garnier.  “Great Lash Big is the perfect mascara for women who want a bold look, without overdoing it – for women who love Great Lash and want even more.”



New Maybelline New York Great Lash BIG Mascara is available beginning August 2009 at a suggested retail price of $6.15.

Maybelline New York is available in over 115 countries worldwide. Offering more than 200 products, Maybelline New York combines technologically advanced formulations with on-trend expertise to create accessible cosmetics with a spirited style. For more information, log onto www.maybelline.com also available in Spanish.  Visit the My Color Advisor section to help choose and use the right shades for you!  Maybe she’s born with it, maybe it’s Maybelline.

Our fabulous Whom You Know panel gave eyelashes up!

Here is what they had to say:

"It is hard for me to resist anything Pink & Green (we are SO SO SO authentically preppy at Whom You Know, even the panel: many attended prep school), so when I saw the Great Lash BIG Mascara from Maybelline in its perfectly pink & green packaging, I had to give it a try. Nothing wakes up a face more than thick long eyelashes. The Great Lash has a big Brush that extended them a mile long with no clumps creating a bold statement. With just one coat, they transformed my eyes for everyday wear. Two coats made a sexier look for night!  In addition, it was easy to wash off and did not irritate my eyes. A super mascara at a super price! WINK WINK!"

"Being a former user of Maybelline's Great Lash Mascara, left me sceptical that it could be improved.  However, after a few swipes of my eyelashes 'BIG' changed my scepticism.  Yes, bigger is better!  Great Lash BIG feathers on, separating each and every lash, extending the length and intensifying the color.   The volume of the lashes keeps it's shape because of the beeswax.  Cleaning the lashes is a breeze with it's washable new formula.  Completely cleans up with no sticky mascara residue. Yes, I am sold on this new Great Lash BIG Mascara by Maybelline and you will be too!"

"What a lush brush!  It goes on incredibly smoothly with minimal caking.  I love the deep rich color!  I looked at myself hours later & saw no smudging!  It glides off easily, no pulling needed!  The giant brush makes application so speedy, and it evens out lashes but with a natural full look!"

"Over the years I have tried various brands of mascara.  Many claiming to extend your lashes, separate your lashes, strenghten and give you those movie star lashes.  Most of the products I have tried do not deliver anything close to what they are claiming.  That is before I tried Maybelline Great Lash BIG washable Mascara.  It is extremely economical and works a treat.  It goes on really easily, does not clog and stays on my lashes until the end of the day.  It gives my eyes greater intensity and makes me look very well rested and awake....even when I am not.  I recently suffered a cold, but everyone was telling me how great I looked, I know it was because of my wonderful new mascara!"

"Maybelline's new BIG Great Lash Mascara is a must-have for even the most basic of make-up wearers.  I think everyone would agree that a touch of mascara and a dab of lipstick go a long way in making anyone look good.  The great thing about this product is that it can take you to nighttime wear as well.  Just a light coat can get you through the day.  Apply some more later in the day and you're good to go for any evening event.  It doesn't clump or leave globs, just goes on smooth and looks great for hours.  It's great for quick on-the-go applications or for those nights when you've got more time and you really want your eyes to POP!"

"How do you go about improving a beauty product that's already an iconic cult-favorite such as Maybelline's Great Lash Mascara?  In this case, you make it bigger and better, which is what Maybelline has done with the new Great Lash BIG Mascara.  The brush is a new and patented
bigger design that effortlessly lifts and grabs every single eyelash, lengthening, thicking and defining, without any clumping whatsoever. The brush seems to draw out just the right amount of mascara from the tube, thus making application a cinch and neater too.  There's also no
need to wait for each coat of mascara to dry before applying the next coat, which is a plus when you're pressed for time.  After application, my lashes look naturally lush, plush and long, without
the usual obvious clumpy look that other mascaras impart.  This formula is washable as well, thus making removal a quick and simple process.  After using this, it's quite easy to see how this mascara has achieved its perennial bestseller status."