Whom You Know: CHROMA THERMIQUE NEW Thermo-Radiance Protecting Milk for Color-Treated Hair New from Kerastase!

Thursday, October 29, 2009

CHROMA THERMIQUE NEW Thermo-Radiance Protecting Milk for Color-Treated Hair New from Kerastase!

Mirror mirror on the wall, who is the fairest of them all? Peachy! Peachy! Peachy! But wait, is she looking in a mirror? No, she is looking at her hair which shines more than it ever has before because she is using Chroma Thermique: the FABULOUS new product from Kerastase. Over half of all women, including Peachy Deegan, have color-treated hair. While the results are often beautiful, color-treated hair can suffer from dullness, sensitivity and styling difficulty. Despite these potential problems, women continue to highlight and color their hair and in fact, have higher expectations with regard to shine and protection of the hair. Kérastase Paris, the leader in progressive treatment and styling, is proud to introduce a solution to the growing concerns related to the maintenance and preservation of color-treated hair, CHROMA THERMIQUE - thermo-radiance protecting milk for color-treated hair. The results this product delivers are absolutely superb and we are so pleased with the results at Whom You Know.

Built on the foundation of the popular Reflection range of treatments for color-treated hair, CHROMA THERMIQUE maintains the same efficacy, while bringing forth a new, cutting-edge formulation. Developed exclusively by la Recherche Avancée L’Oréal, this innovative treatment product repairs and increases shine to the hair while protecting from heat damage. Following the successful launch of Ciment Thermique (thermo-protection for weakened hair), and Nectar Thermique (thermo-protection for dry hair), Kérastase Paris will extend its heat-protecting category to now encompass solutions for color-treated hair with Chroma Thermique.

TARGET CLIENT
Women with color-treated hair often use heat-styling tools that increase the sensitivity of hair fibers, which contributes to color fade and a lackluster finish. With time, the hair loses shine, becomes less soft and much harder to style. At Whom You Know, we only use heat on our hair 2 to 3 times a week, but now feel better about doing it as we are using Chroma Thermique, which strengthens our hair and ensures optimal healthiness.

TECHNOLOGY
CHROMA THERMIQUE features a NEW and innovative formula that combines Ceramide, MEA-18 and a UV Filter. When applied to hair prior to heat styling, this advanced formulation works in three ways:

CERAMIDE: A nourishing lipid enables the visible repair of damaged areas in color-treated hair

MEA-18: A lipid found on the surface of the hair, which creates a hydra-phobic barrier around the fiber, protecting it from damage caused by blow-dryers and irons

UV FILTER: Hair is protected from UV rays and photo-oxidation

BENEFITS
Protects hair from the harmful effects of heat-styling tools and other aggressors
Improves hair drying and straightening performance
Nourishes, softens and moisturizes hair
Provides lasting optimal shine from roots to ends

AT-HOME USE
After cleansing and conditioning, apply a walnut-sized amount of CHROMA THERMIQUE to the hair. Gently massage into the lengths and ends, paying special attention to the most sensitized areas. Do not rinse. Style as usual using heat-styling tools.

Whom You Know recommends CHROMA THERMIQUE, and it is available at Kérastase Consultant Salons.

(SRP: $36.00)

Call (877) 748-8357 or visit www.kerastase-usa.com.

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

"I work with Peachy Deegan because she's prolific at what she does. She's a hard worker, she's thoughtful and she's tasteful at what she writes which is very important. Peachy gets the facts correct, and just that alone is worth its weight in gold."

-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
https://warrentricomi.com/

"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
-
Dimitris Nakos, Founder and Owner of
Ammos Estiatorio
https://ammosnewyork.com/

“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

-David Sasuga, Owner of Fresh Origins Microgreens
www.FreshOrigins.com

"Peachy Deegan has the pulse of the nation and highlights exceptional opinion leaders in more than 23,000 inspiring and entertaining posts. Her 100,000 twitter followers are a true testimony to Peachy’s ability to inspire, motivate and entertain. She is a feminine force to be reckoned with and an exemplary example of an influential voice in today’s world."

-Mica Mosbacher, author of the new book The Hurricane Factor: Stormside Patriots and tv political commentator

"It was an honour to be chosen for Movers and Shakers by Peachy Deegan. The questions in the interview were intelligent and insightful and I thoroughly enjoyed answering them. The reaction to the interview has been overwhelmingly positive and has helped bring my art practice to a wider audience."
-Damien Flood, Internationally Acclaimed Artist
http://www.damienflood.ie/

"We were so fortunate to hit Peachy’s radar. Her review of our Warmies was spot-on and came at a great time in our company’s early history.
Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
-Scott Wehrs
President
Intelex U.S.A.
http://www.intelexusallc.com/

"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

-
Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/