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Thursday, October 15, 2009

DEAR PERFUME DIARY… If you have a scent-worthy story to tell, Sephora wants to hear from you! Tell the Peachy Deegan sent you


Have a favorite fragrant memory or scent-sational story to tell? In celebration of thenew Leslie Blodgett Perfume Diaries, an exclusive, limited edition fragrance collection that captures pivotal moments in Leslie’s life, Sephora has created an online contest that invites women everywhere to detail their own vacation journal entry; in essence their own “perfume diary.” The grand prize winner and a lucky guest will receive a luxurious vacation to Honolulu, Hawaii for five nights/six days and a gorgeous gift basket of Leslie’s Bare Skin Collection (approximately $2000 value). Three second place winners will receive a set of Leslie’s Bare Skin Collection (over $100 value/each).

            “Your sense of smell is a strong trigger for memories, and like Leslie Blodgett, many of us have experienced a special vacation that evokes a sensory story, said Allison Slater, Sephora Vice President of Retail Marketing. “With the recent launch of Leslie’s new Bare Skin Collection, we’ve asked beauty buffs to join in the storytelling and create their own vacation journal entry for the Leslie Blodgett Perfume Diaries Contest.”

            Here’s how you can tell your magnifi-scent story:

  • Log onto www.facebook.com/leslieblodgettperfumediaries and become a fan
  • Journal Entry must express a sensory memory of a vacation
  • Include one image per entry of you on your vacation to help bring the story to life
  • The judges – Leslie Blodgett & Sephora – will select the winning entries
  • Winner’s will be announced the week of November 27th

Get ready to take a trip down memory lane! Sephora’s Perfume Diaries contest will take place from October 16th 5pm PST through October 23rd 5pm PST. For more information, log onto www.leslieblodgettperfumediaries.com .

About Sephora
Launched in the U.S. in 1998, Sephora North America today operates more than 255 stores in the U.S. and Canada, and the world’s top beauty website, Sephora.com.  Sephora is well known for its unique retail concept, which is rooted in its distinctive store design, the beauty expertise of its sales consultants and, most importantly, its unparalleled combination of over 200 classic and emerging brands across a broad range of product categories including skincare, color, fragrance, bath & body, smilecare, and haircare, as well as Sephora's own private label. In addition to its North American business and its initiative with JCPenney, which includes more than 150 Sephora inside JCPenney locations, Sephora today has more than 500 stores within 14 countries in Europe and 30 locations in China. Sephora was founded in France in 1969 and acquired in 1997 by Paris-based LVMH Moët Hennessy Louis Vuitton, the world's leading luxury products group. 

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