Whom You Know: Estée Lauder Introduces Ultimate Red Deep, Rich Reds and Inspired Golden Accents for the Ultimate Holiday Allure

Wednesday, October 21, 2009

Estée Lauder Introduces Ultimate Red Deep, Rich Reds and Inspired Golden Accents for the Ultimate Holiday Allure

This holiday season, Estée Lauder invites you to make it an opulent affair. Imagine yourself in the rich, sensuously warm surroundings of an extravagant gala at a townhouse in the city and taking a cue from the holiday season’s most popular shades, you are wrapped in reds and golds for a look of utmost sophistication and contemporary glamour. Influenced by the runway and the red carpet, the look of the season entails beautiful golden silk and ornate brocade ball gowns with woven metallic lace details. Layers of dramatic gold statement jewelry complete the impression of pure luxury and sophistication.

Complimenting the season’s look is a new, limited edition color collection from Estée Lauder. Introducing Ultimate Red – a dramatic look of rich holiday reds and glistening accents of decadent gold. The eyes are drenched in rich smoky shades, softly and precisely defined by dramatic deep black eyeliner and dramatically gilded with hints of gold. Just in time for the mistletoe, lips are also a focal point this season in bright, holly reds and glistening golds. Skin is softly shimmering, carefully capturing the season’s soft lighting for a look of sheer radiance. Even the packaging feels festive, festooned with a luxurious lattice design that speaks to the gift-wrapped spirit of the season.

Alluring Eyes in Rich, Smoky Shades
This season the eyes are smoldering in rich, smoky shades of plum, burgundy and heather gray accented by glimmering, deep metallic gold. Estée Lauder’s NEW, Limited Edition Signature Eyeshadow Quads in Lavish Plumand Gold Opulence deliver a look of dark and smoky sophistication. Featuring a unique, holiday-inspired, lattice patterned texture, the Signature Eyeshadow Quads make it easy to build an eye look from soft and subtle warmth to a more dramatic and striking effect. Simply mix, match and/or blend the four eyeshadow shades to expertly create a seductive holiday eye look. Packaged in a specially designed, festive golden compact with two dual ended applicators that make application a breeze, the Signature Eyeshadow Quads ensure eyes will dance with delight for the holidays.
For added allure, line eyes with Estée Lauder’s New Gel Eyeliner in black. This new gel eyeliner allows you to create a precise dark line or a smudgy, smoky eye. The unique formula is housed in a charming pot, featuring a glistening golden cap and petite eyeliner brush for the perfect, precise application every time. And, with a long-wearing, color-true formula, this eyeliner ensures that eyes continue to look fresh no matter how late the holiday festivities go!
To complete your holiday eye look with pure luxury, apply New, Limited Edition TurboLash All Effects Motion Mascara in Gold Effects. TurboLash, the world’s first auto-powered, precision-engineered vibrating mascara delivers outstanding performance every time and is now available for the holiday season with special gold effects. This gold topcoat can be used alone to light up bare lashes or can be layered over black mascara for a more dramatic effect.

Super Luxe, Rich Reds for Lips
Like the soft silk of a luxurious gown, Estée Lauder’s New, Limited Edition Signature Lipstick  delivers the same smooth, creamy and conditioning formula as Signature Lipstick, but features a new, fluted lipstick bullet that adds a unique, signature style for the holidays. Time-honored holiday shades of Simply Red and Gold give lips a luxurious and festive feel, while fresh, warm berry shades of Blackberry and Cranberry glide onto lips for a truly unique and worldly look. Packaged in a contemporary golden fluted case, this lipstick is perfect for an out-on-the-town touch up!
Embellish lips further with all-over shine with Estée Lauder’s New, Limited Edition Opulent Shimmer Gloss in shades of Gold and Cranberry. This new gloss, available just for the holiday season, comes in a festively fun package festooned in the collection’s holiday lattice pattern. This luxurious gloss features a non-tacky, cushioned formula that glides comfortably onto lips for sheer coverage and a shiny finish. Wear it alone for a more subtle, glistening look or layer over lipstick for pure, holiday shine.

Soft Luminosity and Sheer Radiance for Face
Delivering a beautifully soft radiance that calls to mind the warmth of the season’s soft lighting, New, Limited Edition Estée Lauder Opulent Shimmer Powder is a luxurious handcrafted, illuminating pressed powder that instantly adds dazzle and a hint of color to the skin. Packaged in a luxurious golden metalized round compact with mirror, the powder features a delightful holiday lattice tablet design that has a decidedly festive feel. Suitable for all skin types and easy to apply, the powder’s two shades can be used individually to highlight or create depth, or the shades can be swirled together and applied liberally to face, neck and décolletage for a radiant holiday glow.
Complete the Ultimate Red look with Pure Color Nail Lacquer in New, Limited Edition shades of Gold and Burgundy.
For a holiday look of pure luxury and rich in tradition, the Ultimate Red Color Collection will be available for a limited time at Estée Lauder counters nationwide and on www.esteelauder.com beginning October 2009.

Base Look for Face:       Suggested Retail Price
New, Limited Edition Opulent Shimmer Powder    $32.00
New, Limited Edition Gel Eyeliner in Black     $19.50
New, Limited Edition TurboLash All Effects Motion Mascara in Gold  $32.00
For Look 1:
New, Limited Edition Signature Eyeshadow Quad in Gold Opulence  $35.00
New, Limited Edition Signature Lipstick in Gold    $19.50
New, Limited Edition Signature Lipstick in Simply Red    $19.50
New, Limited Edition Opulent Shimmer Gloss in Gold     $18.00
New, Limited Edition Pure Color Nail Lacquer in Gold     $18.00
For Look 2:
New, Limited Edition Signature Eyeshadow Quad in Lavish Plum  $35.00
New, Limited Edition Signature Lipstick in Cranberry    $19.50
New, Limited Edition Signature Lipstick in Blackberry    $19.50
New, Limited Edition Opulent Shimmer Gloss in Cranberry   $18.00
New, Limited Edition Pure Color Nail Lacquer in Burgundy   $18.00

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