Whom You Know: Halloween Ranks as Biggest and Busiest Day for Sprint Picture Mail

Wednesday, October 28, 2009

Halloween Ranks as Biggest and Busiest Day for Sprint Picture Mail

-Oct. 28, 2009-- It’s your little one’s first foray into the dark world of trick-or-treating and she’s literally as cute as a bug in her ladybug costume. Don’t lose a single memory – aim your mobile phone, snap, hit send – and continue to enjoy the evening without worrying if the photo got to Aunt Betty. That scenario is especially true if you’re using Picture Mail™ on the Now Network from Sprint (NYSE:S).

Halloween is by far the most popular day for Sprint Picture Mail, with a 64 percent increase in traffic last year over 2007. This year, because Halloween falls on a Saturday, Sprint expects traffic to double. Through it all, Sprint’s powerful 3G network – named most reliable among major U.S. carriers in a 13-city test by PC World^** – will stand tall and steady, just as it did in 2008 when millions of users sent photos without a single outage, hiccup or delay.

From photos of trick-or-treaters, to partygoers to smashed jack-o-lanterns, Sprint’s 3G network quickly and effectively enables customers to share precious Halloween memories with friends and family across the country. To prepare, Sprint regularly performs maintenance and capacity tests and has invested more than $17 billion in capital since 2006 to continue improving and expanding network performance. Sprint is also the first national carrier to test, launch and market 4G technology. Separate from its 3G investment,Sprint has announced plans to extend its 4G leadership by launching the next-generation service in numerous markets in 2009, including the recently launched markets of Atlanta, Las Vegas, Portland andPhiladelphia.

But it’s not just Sprint’s network that makes Halloween photo sharing so much fun. Sprint also offers the best selection of devices and calling plans with the most value. Whether it’s the Palm® Pre™, the SamsungReclaim,™ the BlackBerry® Tour™ or the HTC Hero,™ Sprint offers the right device for your lifestyle.

And customers can send pictures and post them to Facebook® without worrying about additional cost.Sprint customers can enjoy Sprint’s Any Mobile, Anytime^SM, which breaks the restrictive calling circle paradigm by providing unlimited nationwide calling from the Sprint Network to any wireless phone regardless of carrier at no additional charge with Everything Data plans from Sprint. An Everything Data plan starts at just $69.99 per month. Or they can choose Simply Everything, which provides unlimited calling, unlimited text and unlimited data including e-mail, social networking, Web browsing, GPS navigation, Sprint TV, streaming music, NFL Mobile Live and NASCAR Sprint Cup Mobile for only $99.99 per month. That’s a savings of $1,200 over two years vs. a comparable AT&T iPhone^® plan^***(all price plans exclude taxes and surcharges).

ABOUT

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two wireless networks serving almost 49 million customers at the end of the second quarter of 2009; industry-leading mobile data services; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The company’s customer-focused strategy has led to improved first-call resolution and customer care satisfaction scores. For more information, visit www.sprint.com.

^*“Dependable” based on independent, third-party drive tests for 3G data connection success, session reliability, and signal strength for the top 50 most populous US markets (including PR) from January 2008to July 2009. Not all services available on 3G and coverage may default to separate network when 3G unavailable.

^**The PC World tests took place in March and April 2009 in 13 major markets across the country. In each location, testers measured download speed, upload speed and reliability. In all, 5443 individual tests from 283 testing locations were conducted for each provider’s 3G service. Testing was one minute in duration, and network performance can be highly variable from neighborhood to neighborhood.

^***Savings based on publicly available information on base service plan and options rate totaling$149.99/month for AT&T as of publication date, excluding taxes, surcharges and fees.

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