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Friday, October 30, 2009

Lilly Pulitzer® Supports Too Precious to Wear with New Coral-Inspired Designs!

This season, Lilly Pulitzer is proud to support Too Precious to Wear, a campaign dedicated to coral conservation. The coral-inspired designs evoke the beauty of the ocean without harming its living creatures. The Resort 2009 collection features soft gold metallic designs wearable day to evening, from the “Murfee Scarf” complemented in soft pastel tones to an elegant white clutch set with the signature coral clasp. Pair with coral reef wedge sandals and the classic “Coral Me Crazy” medallion necklace, with a portion of the necklace’s proceeds directly benefiting Sea Web’s To Precious to Wear campaign! 



Through the sea-inspired collection, Lilly Pulitzer and Sea Web are protecting one of the most vital animals in the ocean, responsible for supplying food and shelter for billions of marine life and providing services such as fishing, tourism and costal protection. Coral is threatened more than ever by growing climate change, pollution, destructive fishing and demand for use in jewelry, fashion and home décor. The 2009 Resort collection ensures that coral gets the precious protection it deserves in the most fabulously fun way! 


About Lilly Pulitzer
Lilly Pulitzer provides apparel and sleepwear for women, apparel for children and men, accessories including eyewear, shoes, handbags, jewelry, belts and gifts, fragrance, stationery and two entertaining books, all inspired by the authentic Palm Beach lifestyle.  The children’s clothes are a pint-size version of the women’s line, reflecting the same color palette and prints in charming styles appropriate for infants, toddlers and girls size 4-14.  There are 75 Lilly Pulitzer Via Shops in Lilly-loving communities around the country.  Lilly Pulitzer also operates a number of company-owned retail stores in select locations including New York, East Hampton, Greenwich, Key West, Westchester, King of Prussia, Dallas, Austin, Houston, and San Diego.  Lilly Pulitzer is sold in major department stores including Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, Nordstrom and Bloomingdale’s, as well as upscale specialty shops such as Jeffrey and clubs nationwide.  More information on products, distribution and the Lilly story is available at www.lillypulitzer.com.

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