NESPRESSO® INTRODUCES 2009 SPECIAL CLUB GRAND CRU: SINGATOBA FROM NORTHERN SUMATRA; WHOM YOU KNOW RECOMMENDS IT!
Rare Blue Batak Arabica Bean Offers a Distinctive Sensory Experience for
Coffee Lovers Worldwide
Nestlé Nespresso S.A., the worldwide pioneer and market leader in highest-quality premium portioned coffee, recently unveiled its 2009 Special Club Grand Cru, Singatoba, an exquisite variety from the Lake Toba region of northern Sumatra, Indonesia. Singatoba is composed exclusively of the rare Blue Batak Arabica bean, which stimulates the senses with the fresh taste of licorice, sweet, woody aromas, and notes of blackcurrant and grapefruit—creating a full-bodied Grand Cru that is rich in character, with just a hint of bitterness. It will be available for a limited time only beginning in September 2009. We particularly like the notes of blackcurrant and the strength of the Grand Cru. As it is available for only a limited time, we advise you to try it at your earliest convenience! It is lovely.
“Each year, we offer our customers two rare and extraordinary coffee varieties, which are selected for their exceptional taste profiles and are available for a limited time only,” said Richard Girardot, chief executive officer, Nestlé Nespresso S.A. “We are pleased to continue this tradition with the introduction of Singatoba, a distinctive Grand Cru from Sumatra, a region which is world-renowned for its high-quality coffees. Singatoba will complement our permanent selection of premium-quality Grands Crus, while proposing a novel taste experience for coffee connoisseurs worldwide."
Singatoba offers an intensity of 8 on the Nespresso scale and is best when served in a 40 ml cup.
Limited Edition Singatoba Accessories Complement the Sensory Experience
To maximize enjoyment of the new Grand Cru, Nespresso will also offer a set of two limited edition white porcelain Singatoba espresso cups (40 ml) and saucers. The design of these new exclusive accessories, and in fact the name “Singatoba,” is inspired by the word “Singa,” which has a powerful protective meaning to the people of Batak. Nespresso’s limited edition Singatoba espresso cups will feature the unique Singatoba symbol, creating an engaging conversation piece for the home or office.
Both the Special Club Singatoba Grand Cru and the Singatoba Limited Edition accessories will be available through Nespresso’s exclusive network of worldwide boutiques and Club (1.800.562.1465 or www.nespresso.com) beginning September 1, 2009. A sleeve of Singatoba will sell for $6.20 and a set of two limited edition espresso cups and saucers will sell for $40.
Indonesia is among the largest coffee exporters in the world, and the Indonesian island of Sumatra (473,000 m2) is particularly well known for its cultivation of high quality coffee. The new Nespresso Special Club, Singatoba, is composed 100 percent of Blue Batak Arabica beans, which are planted at an altitude of 1,000 to 1,600 metres around Lake Toba in northern Sumatra and are harvested by the people of Batak.
The Blue Batak beans benefit from the region’s rich, volcanic soil, producing a full-bodied coffee that is highly sought after by coffee connoisseurs worldwide. With a limited crop and strong global demand, Blue Batak Arabica is a rare and very special coffee variety.
About Nestlé Nespresso S.A.
Nestlé Nespresso S.A., the worldwide pioneer and market leader in highest-quality premium portioned coffee, introduces consumers to the world’s finest Grand Cru coffees to be enjoyed in the comfort of their own homes and savoured outside the home, in locations such as gourmet restaurants, upscale hotels, luxury outlets and offices. The Nespresso offer focuses on its unique Trilogy, the unmatched combination of exceptional coffee, smart and stylish coffee machines and personalized customer service. Together, these three elements deliver moments of pure indulgence - the Nespresso Ultimate Coffee Experience. Headquartered in Paudex, Switzerland with more than 3,900 employees, Nestlé Nespresso S.A. sells products in more than 50 countries directly to its customers. At the end of 2008, it operated a global retail network of more than 157 exclusive boutiques in key cities around the world. For a third year, it was named the fastest growing brand within the Nestlé Group and one of its "billionaire brands", achieving in 2008 revenue surpassing CHF 2 billion for the first time and maintaining an annual growth rate of more than 30 percent since 2000. For more information, visit www.nespresso.com.
