Whom You Know: NEW Volumizing Treatments for Fine Hair: RESISTANCE VOLUMORPHOSE & LAIT VOLUMACTIVE by Kerastase

Monday, October 26, 2009

NEW Volumizing Treatments for Fine Hair: RESISTANCE VOLUMORPHOSE & LAIT VOLUMACTIVE by Kerastase

Peachy Deegan recently tried Kerastase Resistance Volumactive and it has yielded fabulous results. Within days, her hair is stronger, shinier and less tangled. The sleek green tube contains the fabulous scent of the new product, and it is one we think you all should try. Kerastase has never disappointed us at Whom You Know and Kerastase Resistance Volumactive is one more tool we are pleased to add to our haircare collection. The healthy volume created is phenomenal and it gives us a lift when we feel it and look in the mirror too!

Kérastase Paris, a leader in progressive treatments for those with fine, limp hair, has launched two breakthrough technologies in volumizing haircare this year. Introducing two additions to the popular Volumactive range: VOLUMORPHOSE - a new revolutionary treatment, exclusively for professional use, designed to inject texture into fine, weakened hair, and LAIT VOLUMACTIVE – a daily volumizing conditioner intended for normal hair types looking for instant weightless volume.

Featuring cutting edge technology from La Recherche Avancée L’Oréal, coupled with professional expertise true to the Kérastase brand, these new products create instant featherweight volume and style memory.  We love love love it!

TARGET CLIENT

About half of all women describe their hair texture as being fine and more than two-thirds complain their hair lacks body. With this in mind, Kérastase created VOLUMORPHOSE, a new in-salon treatment for those with weakened fine hair in need of an immediate volumizing effect and long-lasting style, and LAIT VOLUMACTIVE for those in need of a daily volumizing conditioner. With the introduction of the new professional treatment and daily conditioner to the VOLUMACTIVE range, Kérastase offers all clients with fine hair a solution for achieving visible, weightless volume.

TECHNOLOGY

VOLUMORPHOSE features a highly revolutionary technology derived from Silane. Silane particles have been used in the glass industry for their ability to solidify at the contact of water and adhere materials that are otherwise difficult to bond.  For the first time ever, Kérastase Paris’ researchers were able to adapt this technology to haircare to create the Intra-Cylane Complex - a technology that reacts to water and creates texture by penetrating the cortex, solidifying inside the fiber and expanding the fiber itself.

INTRA-CYLANE COMPLEX

actions

Applied to dry hair, the molecules instantly penetrate the core of the hair fiber

Upon contact with water, the molecule expands and solidifies inside the fiber

Once the water has evaporated, a 3 dimensional amplifying network is created resulting in added substance to the hair

Not only does the treatment fill the damaged ends of the hair, it transforms the natural state at the heart of the hair fiber, providing sustainable, thicker and stronger hair.

LAIT VOLUMACTIVE features Complex Fibrexpans technology – an innovative complex designed to strengthen and add body to normal fine hair types.

COMPLEX FIBREXPANS is comprised of:

Mineral Particles - Form “air cushions” that adhere to different parts of the hair, resulting in a significant volumizing effect

Wheat Proteins - Create an anti-static film and strengthen the hair

BENEFITS OF VOLUMORPHOSE	BENEFITS OF LAIT VOLUMACTIVE
Instant texture and added substance to hair fiber for dramatic volume	Instant volumizing effect with added conditioning
Hair fiber density – thickening and strengthening of hair	Anti-static guard with increased shine and styling manageability
Long-lasting styling manageability (results last through 10 shampoos)	Hair’s strength is restored

THE RANGE

In-Salon

*NEW VOLUMORPHOSE EXPRESS RITUAL (SRP $35):
Instantly injects texture and substance to the hair with Intra-Cylane technology, resulting in a drastic transformation of fine, weakened hair.

At-Home

BAIN VOLUMACTIVE (SRP: $32) – Gently cleanses while the patented Ampli-Ciment™ Complex fortifies hair from the root. Enhances volume, fullness and provides conditioning.

*NEW LAIT VOLUMACTIVE (SRP: $38) – Ultra lightweight daily conditioner, ideal for normal, fine hair that increases volume instantly and restores soft, supple, manageable hair using NEW Complex Fibrexpans technology.

CARE VOLUMACTIVE (SRP: $58) – Deep conditioning treatment leaves hair shiny and easy to detangle, while the patented Ampli-Ciment™ Complex revitalizes and fortifies fine hair from within.

SPRAY VOLUMACTIVE (SRP: $34) – Leave-in spray treatment ideal for fine, vulnerable hair. Helps style and tames fly-aways to provide soft, touchable volume and excellent shine to even the most sensitized tresses.

MOUSSE VOLUMACTIVE (SRP: $34) – Contains the patented Ampli-Ciment™ Complex to fortify and thicken the hair fiber for enhanced volume and control. Provides flexible hold and blow-dry protection with anti-static properties.

VOLUMORPHOSE [SRP: $35] and LAIT VOLUMACTIVE (SRP: $38) will be available at
Kérastase Consultant Salons. Call (877) 748-8357 or visit www.kerastase-usa.com.

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

"I work with Peachy Deegan because she's prolific at what she does. She's a hard worker, she's thoughtful and she's tasteful at what she writes which is very important. Peachy gets the facts correct, and just that alone is worth its weight in gold."

-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
https://warrentricomi.com/

"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
-
Dimitris Nakos, Founder and Owner of
Ammos Estiatorio
https://ammosnewyork.com/

“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

-David Sasuga, Owner of Fresh Origins Microgreens
www.FreshOrigins.com

"Peachy Deegan has the pulse of the nation and highlights exceptional opinion leaders in more than 23,000 inspiring and entertaining posts. Her 100,000 twitter followers are a true testimony to Peachy’s ability to inspire, motivate and entertain. She is a feminine force to be reckoned with and an exemplary example of an influential voice in today’s world."

-Mica Mosbacher, author of the new book The Hurricane Factor: Stormside Patriots and tv political commentator

"It was an honour to be chosen for Movers and Shakers by Peachy Deegan. The questions in the interview were intelligent and insightful and I thoroughly enjoyed answering them. The reaction to the interview has been overwhelmingly positive and has helped bring my art practice to a wider audience."
-Damien Flood, Internationally Acclaimed Artist
http://www.damienflood.ie/

"We were so fortunate to hit Peachy’s radar. Her review of our Warmies was spot-on and came at a great time in our company’s early history.
Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
-Scott Wehrs
President
Intelex U.S.A.
http://www.intelexusallc.com/

"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

-
Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/