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Wednesday, October 28, 2009

New york city just got more beautiful - Sephora Store Opens Its Doors On October 30th-


Calling all New York makeup mavens, fragrance fanatics, skincare enthusiasts and beauty addicts! Sephora, the ultimate beauty playground, is opening at 86th Street & Lexington Avenue on October 30, 2009. And what’s even more beautiful? The first 100 beauties to show up at the grand opening will dip into their stash of Sephora gift cards with mystery values worth up to $100!* Now that’s a pretty good reason to start shopping!

The new 6,540 square foot Sephora store at 86th & Lexington is a virtual paradise of endless beauty options with over 13,000 products from more than 200 brands, including Sephora’s own collection of makeup, skincare, tools, accessories and bath & body products.

Makeup lines such as Lauren Luke, Bare Escentuals, hourglass, Benefit, MAKE UP FOR EVER and ILLAMASQUA 

Innovative skincare lines like Bliss, Cosmedicine, Clarisonic, Kinerase, Murad, Perricone MD and Philosophy

Fragrance offerings from Fracas, Marc Jacobs, Pink Sugar, Stella McCartney and YSL

Specialty hair care lines like Fekkai, ghd and Oscar Blandi


Here’s what’s hip and happening at Sephora now:

Must-Have of the Moment – Ring in the holidays with a mega beauty treat! The Sephora Ultimate Blockbuster Palette ($48 a $400 Value!), a captivating collection that includes 90 eyeshadows, 60 lip glosses, 6 cream eyeliners, 6 brow powders, along with blushes, brushes and a “how-to” beauty guide, will help you achieve more than 66,000 looks for the gorgeous season ahead. Plus, the colors are sorted by cool and warm shades to satisfy all your makeup looks and cravings.

The Sephora retail concept is rooted in aesthetics, presenting our clients with the most unique product assortment, store design, and client services. Sephora was the first beauty retailer to employ the unique open-sell philosophy, allowing clients to shop a myriad of brands and encouraging them to try, test and play with everything from lip glosses to blushes, skincare to fragrance. At Sephora 86th & Lexington, discover a world where prestige cosmetics are showcased in gorgeous open displays for clients to have the freedom to explore and sample at leisure.

Have a question? Sephora sales associates (also known as cast members) are the most educated in the beauty business. To ensure that all clients are serviced with the most knowledgeable and professional help, every Sephora cast member is rigorously trained in an intense Sephora educational program focused on skincare, hair care and general beauty called Science of Sephora (S.O.S.). Sephora cast members are then able to offer clients a completely non-biased (and non-commissioned) approach when recommending products.

Get privileged! Get rewarded! Get personal! Join Beauty Insider today to get behind the beauty velvet rope access to Insider-only products, exclusive samples, birthday gifts and an all-access pass to personalized beauty. To sign up, clients should visit the 86th & Lexington Sephora store to get their hands on the “Official Card of the Beauty-Full People” where all your purchasing power translates to beauty points! Already a member? Come in and redeem your points for the latest Beauty Insider exclusive samples and see if you are qualified for our new V.I.B tier (aka, Very Important Beauty Insider). Its Sephora’s way of thanking our most dedicated clients with V.I.B. only exclusives, previews, promotions and freebies.

Sephora stores are now gorgeously green. Energy efficient and environmentally friendly, Sephora 86th & Lexington will use LED lighting on fixtures to reduce overall energy consumption and wood floors from sustainable forests. Plus, as the leading specialty retailer in recycling, Sephora recycles materials for all fixture installs.




SEPHORA

86th Street & Lexington Ave.

144 E. 86th Street, New York, NY 10028

Store Hours: Mon.- Sat. 9:00am-9:00pm Sun. 10:00am-7:00pm








Sephora creates an all access approach to shopping: via catalog (877.SEPHORA), Sephora.com, and at your nearest store. With more than 250 stores in North America, Sephora, the leading beauty retailer in the United States and Europe, will soon be open at 86th & Lexington for the ultimate beauty experience.


* On October 30, 2009, the day of the Sephora 86th & Lexington store opening, the first 100 clients over the age of 14 in line before opening will each receive one randomly selected gift card with a value of $10, $25, $50 or $100, redeemable immediately at any Sephora location in the United States or online at sephora.com. Forty-five (45) $10 gift cards, fifty (50) $25 gift cards, four (4) $50 gift cards and one (1) $100 gift card will be distributed through this giveaway. No purchase necessary. Complete details in store.

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