Whom You Know: Pureology Announces East & West Coast Flagship Salons Experience Pureology at Rare by Ruth Roche/Pureology Salon in NYC and Byu-ti Hair Therapy in Santa Monica, CA

Thursday, October 1, 2009

Pureology Announces East & West Coast Flagship Salons Experience Pureology at Rare by Ruth Roche/Pureology Salon in NYC and Byu-ti Hair Therapy in Santa Monica, CA

Pureology Serious Colour Care, the first 100% Vegan formulas and ZeroSulfate^®shampoos for colour-treated hair, announces its partnership with two colour focused salons, Rare by Ruth Roche/Pureology Salon as the East Coast Flagship salon in New York, NY, and Byu-ti Hair Therapy (pronounced beauty) as the West Coast Flagship salon in Santa Monica, CA.

“As a leader in professional colour care, Pureology aligned with two colour focused salons so to consumers can experience the brand at salons on both the East and West Coasts,” explains Darienne Howe, Senior Director of Communications Marketing for Pureology. “Rare by Ruth Roche/Pureology Salon and Byu-ti Hair Therapy represent Pureology’s values and place a huge emphasis on hair colour, are ethically conscious, support Pureology’s cause marketing programs, and offer up-graded backbar treatment among other services.”

Rare by Ruth Roche/Pureology Salon: New York, NY

Founded by Ruth Roche in 2003, Rare by Ruth Roche/Pureology Salon is one of the hottest downtown hair salons in New York City. Located in Tribeca, Rare by Ruth Roche/Pureology Salon boasts a loyal clientele ranging from downtown street to business chic and houses an amazing team who provides exceptional work and super friendly service.

To schedule an appointment at Rare by Ruth Roche/Pureology Salon, phone 212-343-9133 or visit www.rarenyc.com.

Byu-ti Hair Therapy: Santa Monica, CA

Founded by Natasha Sunshine, Byu-ti Hair Therapy is a full service hair salon located in Santa Monica, CA. What sets Byu-ti apart is its dedication to making healthy hair the priority and its unique, personalized treatments for clients. The salon’s motto is to Give Goodness from the services provided to the products that the salon recommends.

To schedule an appointment at Byu-ti Hair Therapy, phone 310-587-2207 or visit www.byu-ti.com.

ABOUT PUREOLOGY SERIOUS COLOUR CARE®
All Pureology formulas offer an industry first: Longer Lasting Hair Colour – Guaranteed!^® For more information visitPureology.com or Become a Pureology Facebook Fan. Please note, Pureology products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, “beauty websites” or other unauthorized retailers.

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