Whom You Know: What Could Be Sweeter than This? Sweet Millions by the New York State Lottery is Peachy Deegan's Most Favorite Commercial

Friday, October 16, 2009

What Could Be Sweeter than This? Sweet Millions by the New York State Lottery is Peachy Deegan's Most Favorite Commercial

At Whom You Know we are all about quality and featuring the best of everything, and almost always the best of everything is exclusively in Manhattan.

However, in this case it is in all of New York State! We cannot get enough of these Sweet Millions tv commericals and ad campaign, featured above. So, we contacted the New York State Lottery to find out more. They said:

The Sweet Million advertising campaign was focused on the objective to engage infrequent and non-lottery players in a way that would evoke interest in the game. Utilizing the “Sweeter than Sweet” approach afforded us the opportunity to position a traditional jackpot lottery game in such a way that consumers would perceive it as something different. Sweet animals in various settings is a draw for the consumer because everyone loves a cute puppy, kitten, bunny, etc. and the disruptive ending allows us to communicate the Sweet Million brand with strength. The campaign also allowed us to demonstrate the simplicity of the game. Most games of this type are intimidating to the infrequent or non-lottery player. Simplifying the design of the game was an important aspect of this product and was necessary to communicate in the campaign to clear away the intimidation factors. Overall, the integrated Sweet Millions campaign is able to communicate that winning a million is a sweet experience.

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We like the positive nature, we like the upbeat attitude and we love the bunnies!

Peachy Deegan hopes your Friday is just as sweet.

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"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

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Bill Follett
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"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
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