Whom You Know: The world's largest signpost maps out the UK's Good Things

Thursday, October 29, 2009

The world's largest signpost maps out the UK's Good Things

Nokia gives the UK 'Good Things' as X Factor winner, Alexandra Burke could play live in your town

London, UK - A signpost the size of two London buses will be suspended next to the capital's iconic Tower Bridge as Nokia asks Brits to map out - and point to - the nation's 'Good Things'. To celebrate the launch of the Nokia N97 mini with in-built OVI Maps, the 40ft long signpost will be unveiled on 23rd October, asking people to send in their 'Good Things' to http://www.nokia.co.uk/maps or text 62010 to have it displayed above London's skyline.

Nokia's record-breaking signpost is in the shape of a huge brightly lit arrow pointing to the nation's favourite places as sent in by people across the UK. Anything from the best gastropub in Grimsby to the finest hotel in Brighton, or even a special one off gig with Alexandra Burke.

Nokia will hold a nationwide vote where communities compete to win an exclusive gig with the X Factor winner for their town. Alexandra Burke will be performing live in the winning town as Nokia builds a map of the UK's Good Things to get you to the best the nation has to offer.

To ensure fair play, the town with the most votes in proportion to its population will win the exclusive Alexander Burke gig. Whether the town has a population of 50,000 or 250,000, some 500 towns will have an equal opportunity to win the vote.

Everyone who votes for the winning town will then be entered into a draw and winners chosen at random to win a pair of tickets to the gig.

Throughout the coming months Nokia is bringing you more Good Things, including getting everyone in the Christmas spirit by going back to its roots to bring a traditional Finnish Christmas to the UK.

Commenting on the campaign, Will Harris, marketing director at Nokia UK, said: "Nokia Good Things allows people to share the places that they love. With OVI Maps we want to build an A to Z of the UK's favourites, directing individuals to some of the nation's hidden gems and reminding people of the places they love."

Fiona Bosman, head of brand engagement, adds: "There is something for everyone with Nokia Good Things this autumn. We think this will really get the whole country to share their good things and bring the great thing that is Alexandra Burke to their town."

Ovi Maps 3.0 on the Nokia N97 mini shows you where you are with best ever street maps, satellite, terrain maps, and 2D and 3D views for pedestrians in unfamiliar surroundings. It allows you to find your position, search an address or location and explore local services to get to good things in over 180 countries worldwide. Ovi Maps 3.0 is free to download or is preinstalled.

About Nokia

Nokia is a pioneer in mobile telecommunications and the world's leading maker of mobile devices. Today, we are connecting people in new and different ways - fusing advanced mobile technology with personalised services to enable people to stay close to what matters to them. We also provide comprehensive digital map information through NAVTEQ; and equipment, solutions and services for communications networks through Nokia Siemens Networks.

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