Whom You Know: Anja Rubik Presents YOGA for the Wii SystemTM at Preview Event in NYC

Wednesday, November 11, 2009

Anja Rubik Presents YOGA for the Wii SystemTM at Preview Event in NYC

On November 9, 2009 DreamCatcher Games and JoWooD Entertainment AG hosted an exclusive sneak preview event for YOGA for the Wii system^TM– a revolutionary video game that offers an entirely new fitness and lifestyle experience.

A select number of VIP guests as well as members of national and international media were present to celebrate the game’s release. The event was held in Manhattan’s trendy meatpacking district at a penthouse loft with breath-taking views of the city skyline. The highlight of the night was the face of YOGA – international top model Anja Rubik. Throughout the event, Rubik was readily giving interviews to the media regarding the game and her own yoga experience. She also took part in one of the many live demonstrations of the game that gave the guests an up-close idea of how YOGA for the Wiisystem works.

Present at the event was also Bryan Cook from DreamCatcher Games, the production company behind YOGA. Cook spoke about the history of the game, what inspired its creation and how it can benefit a person’s lifestyle.

During the launch party, dance and yoga instructor Jewel Elizabeth spoke about the benefits of yoga and then performed dances inspired by yoga exercises. In addition, guests also had the chance to receive a complimentary massage from the wonderful masseurs of Vada Spa.

Throughout the night, guests were treated to complimentary Ice Glen Vodka cocktails courtesy of Berkshire Mountain Distillers as well as organic non-alcoholic beverages provided by Honest Tea, Perrier and Upton Tea. The health theme of the event was complemented by delicious wholesome soups and appetizers that were available to attendees for the entire event.

YOGA for the Wii systemwill be released to the public on December 7, 2009. Guests of the launch party were able to sign up to receive a free copy of the game to try out at home and discover its benefits on their own.

ABOUT ANJA RUBIK: An ambitious yoga fan, Anja Rubik practices this ancient philosophy in order to provide balance in her stressful everyday life as one of the world’s biggest top models. Rubik perceives yoga as the best way to control thought and breathing processes and is very enthusiastic about the new opportunity to practice yoga in your own home while receiving feedback from a yoga guru.

Anja Rubik was born on June 12, 1985. Originally from Poland, Rubik now lives in New York City. She began her modeling career after graduating from high school. She has been featured on the covers of magazines likeVogue, Nylon, and Elle, among others. Rubik is currently ranked as the #3 top model with assignments for the Who is Who of the fashion scene including Chanel, Chloe, Fendi, and Gucci.

ABOUT DREAMCATCHER GAMES: DreamCatcher is a leading worldwide publisher and distributor of interactive entertainment software. DreamCatcher Interactive is owned by JoWooD Entertainment AG, an Austrian-based video game publisher traded on the Vienna stock exchange.

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