Lilly Pulitzer® Resort 2009 Collection ‘Escape to the Water’s Edge’
What else would Resort Peachy begin with other than Lilly Pulitzer!!!!
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This November, Lilly Pulitzer kicks off “Lilly Loves Green”, a yearlong campaign focusing on Lilly Pulitzer’s long-standing relationship with nature, from the ocean and marine life to the fruits and wildflowers. Each season, the prints and product offering will focus on a different environmental theme.
For the Resort 2009 collection, Lilly Pulitzer escapes to the water’s edge with a collection that truly captures the fun, effortlessly chic, relaxed essence of the resort lifestyle. The ocean-inspired prints and accessories, featuring coral, fish, waves and a fresh color palette, make every piece in the collection truly one-of-a-kind for every resort destination! In the effort to raise awareness for marine life, Lilly Pulitzer has partnered with the Ocean Conservancy, the world’s leading advocate for ocean preservation, and Too Precious To Wear, a campaign dedicated to coral conservation, donating a portion of the proceeds from the collection to these valuable causes.
Kicking off Resort 2009 through Fall 2010, Lilly Pulitzer unveils the “Originals” collection, a vintage-inspired print collection that draws from the brand’s 1959-ish beginnings. All “Originals” prints have been created on the cotton vintage slub fabric giving them a vintage look with a retro-chic feel!
In the Resort 2009 Ladies collection, the “Originals” capsule features two silhouettes with a variety of prints and detailing. The “Worth Shift” captures the classic Lilly shift shape with large vintage lace paneling, pleating and ribbon detailing. The “Memsey Dress” also features the same shift shape but with a chic short sleeve and v-cut neckline. Other Resort dresses include this season’s sure-to-be favorite, the “Lovie Dress”, a floor length crepe de chine dress featured in Turquoise Sea Urchin print. The Resort 2009 collection also includes the perfect day dresses for resort chic ladies who are always on the go. Highlights include the printed crepe de chine “Anya Dress” and the “Goldy Dress” in silk jersey. Transition to the evening with the elegant “Sidra Dress” featuring beading at the neckline and waistband with gold “icing” woven into the fabric, or the “Lara Dress”, a sleeveless silk jersey dress set with a gold chain necklace.
For the first time in fifty years, Lilly Pulitzer is launching a revamped swim collection this season, customized for all sizes and shapes. Swimwear as an accessory has now taken center stage, with the launch of an updated fit, and the opportunity for Lilly consumers to buy separates for the first time! Favorite styles in the collection include the “High Tide Tankini Top”, a one-of-a-kind halter tankini, and the “Kena Bandeau Top”, featuring printed twist detailing. In chic cover-up options, the “Pillar Tunic” is the perfect pop-over tunic with a beautiful embellished neckline that can easily transition to your favorite day dress! Additional options include the printed “Beach Pant” with an easy pull-on waistband, and the “Petula Dress” in cotton spandex jersey, functioning as the perfect strapless beach option before heading out to a late-night bash! Another must for the jet-setter’s packing list is the Resort sweater offered in cheerful resort colors and cardigan styles and available in both cashmere and gassed cotton options.
Lilly has made the new pant collection even more irresistible with the introduction of DOW XLA™ premium stretch fiber, offering the perfect combination of comfort and fit this season. XLA™ blends seamlessly into the fabric without compromising the rich cotton touch of the garment or the vibrant colors and patterns. For a tailored look, the polished “Kenlyn Pant” features a wide leg, high waisted fit that is the perfect way to create a streamlined silhouette, available in solid and printed options. For an effortlessly chic look, pair with our silk top selection, like the silk “Cedar Tank”, our sleeveless belted tank with detailed neckline pleats, or the printed “Elsa Top”, featuring a loose fit with full sleeves and smock detailing. Other highlights include the “Berwyn Silk Top”, a strapless top in printed silk jersey with beaded embroidery and the “Quinn Caftan”, a gorgeous tunic with breaded detail along the sleeves.
The Resort 2009 Accessories & Gifts collection features fabulous totes, clutches and wraps in all new prints and fabrications! For bags, this season features the “Original Tote”, “Small Original Tote” and “Original Carry On”, all printed in the vintage cotton slub fabrication with canvas handles in the limited edition Originals prints! No Lilly lover is complete without her cosmetic bag, now offered in fun playful prints and names like “Zippidy-do Make-up Bag” and “Bon Voyage Travel Case”, and each lined with plastic PVC featuring a mirror on the interior against the contrast print lining. Other favorites include the patent “Sand Bar Clutch”, the laminated sateen “See and Be Seen Tote”, and the luxurious “Murfee Scarf”, available in various prints.
For the little ones, Resort 2009 offers a playful assortment of colorful childrenswear for boys and girls. Girls can match Mom in Little Lilly Shift dresses in “Originals” prints, or run to play dates in printed poplin “Cameron Pants” with a “Brynn Top” and “Rory Intarsia Cardigan”. Little Lilly Lovers can also layer up for an outdoor adventure with the “Piper Microfleece” or the “Parker Puffer Vest”. For boys, we have bright polos and adorable shorts, and for all children we offer classic Lilly swim options now set in new Resort prints!
In the Resort 2009 Men’s collection, Lilly Pulitzer offers traditional menswear that exudes style and relaxed fun, always with the classic Lilly sense of humor. From the whimsical printed Peter Blazer to the woven Wyeth Shirt in printed poplin paired with the Phipps pant, the collection creates classic looks in playful, printed options. Favorites include polo shirts in bright summer hues, printed and jacquard neckties, colorful swim trunks and more. Designed with the spirit of the resort lifestyle in mind, the Lilly Pulitzer 2009 Resort Men’s collection caters to the lifestyle needs of every Lilly gentleman!
About Lilly Pulitzer
Fifty years ago a wave of pioneering prints in the form of pink monkeys dancing, green elephants swimming in pools and flowers blooming in a rainbow of colors hit the American fashion scene. And to think, it all started with a juice stand in Palm Beach when young Lilly needed a hobby! In November 2008, Lilly Pulitzer, the classically fun, authentically playful and historically rule-breaking brand, kicked off a year-long “Jubilee” to celebrate 50 years of colorful life. Lilly Pulitzer provides apparel and sleepwear for women, apparel for children and men, accessories including eyewear, shoes, handbags, jewelry, belts, fragrance, stationery and gifts, and two entertaining books, all inspired by the authentic Palm Beach lifestyle. The children’s clothes are a pint-size version of the women’s line, reflecting the same color palette and prints in charming styles appropriate for infants, toddlers and girls size 4-14. There are over 75 Lilly Pulitzer Via Shops in Lilly-loving communities around the country. Lilly Pulitzer also operates a number of company-owned retail stores in select locations including New York, East Hampton, Greenwich, Key West, Westchester, King of Prussia, Dallas, Austin, Houston, and San Diego. Lilly Pulitzer is sold in major department stores including Bergdorf Goodman, Saks Fifth Avenue, Nordstrom and Harrods in London, UK, as well as upscale specialty stores from coast to coast. More information on products, distribution and the Lilly story is available at www.lillypulitzer.com.
