Whom You Know: NATIONAL RETAILER MANDEE ANNOUNCES HOLIDAY PARTNERSHIP WITH SOLES4SOULS®

Tuesday, November 3, 2009

NATIONAL RETAILER MANDEE ANNOUNCES HOLIDAY PARTNERSHIP WITH SOLES4SOULS®

November 3, 2009- Mandee is proud to announce they are the exclusive partner this holiday season for Soles4Souls, the international shoe charity dedicated to providing shoes to people in need. From November 4, 2009 through December 24, 2009, all 120 Mandee stores will be collecting donations of gently worn shoes. As a thank you for participation, each customer that donates will receive a 20% off discount coupon towards an item of their choice.

Mandee will be using multiple platforms including social media, in-store promotions, and direct mailings to alert their customer base and build excitement with additional shopping incentives. In addition to collecting shoes, Mandee will collect a $1 donation at the register from any customer that chooses to provide further support to Soles4Souls. Soles4Souls has given away more than 5.5 million pairs of new and gently worn pairs of shoes to date.

“Mandee has a long commitment to giving back to people who live in the communities where we do business,” says Ken Mandelbaum, Chairman and CEO of Big M Inc., the operating company of Mandee. “"We are pleased to be partnering with Soles4Souls in furthering that effort.”

"Mandee's is a terrific partner and we are excited they are offering customers a fun way to get involved in our mission," said Wayne Elsey, Founder and CEO of Soles4Souls. "Their efforts will benefit many people in need and we are proud to have their support," he said.

It is estimated that Americans have 1.5 billion pairs of unused shoes lying in their closets. Soles4Souls can use each and every one of these pairs to make a tangible difference in someone's life.

About Mandee
Big M Inc. was started in 1948 with a family tradition and the goal to be the customer's preferred specialty store for all her apparel needs. Mandee is the original retail store division which carries trendy, chic fashions for junior and contemporary customers. Mandee offers unique brand merchandise in an exciting, unprecedented environment designed with the customer in mind.

About Soles4Souls®
Soles4Souls is a Nashville-based charity that collects shoes from the warehouses of footwear companies and the closets of people like you. The charity distributes these shoes free of charge to people in need, regardless of race, religion, class, or any other criteria. Since 2005, Soles4Souls has given away over 5.5 million pairs of new and gently worn shoes (currently donating one pair every 9 seconds.) The shoes have been distributed to people in over 125 countries, including Kenya, Thailand, Nepal and the United States. Soles4Souls is a 501(c)(3) recognized by the IRS and donating parties are eligible for tax advantages.

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