Whom You Know: NEW Body Full Anti-Gravity Volume for Fine or Flat Hair: Take Your Hair from Flat to Full with 2x More Volume! Introducing NEW Body Full by Redken! Peachy Loves it!

Sunday, November 22, 2009

NEW Body Full Anti-Gravity Volume for Fine or Flat Hair: Take Your Hair from Flat to Full with 2x More Volume! Introducing NEW Body Full by Redken! Peachy Loves it!

With forty-two percent of women in the US claiming that their hair lacks body* it’s no wonder they have always sought out various remedies to achieve it. Women with fine or flat hair crave products that provide high-impact volume and luscious lift to last all day. So, Redken has developed Body Full and Peachy Deegan has tested it and loves it! We understand it just launched this month, and with the NEW Body Full haircare collection, hair is plumped, strengthened and supported for 2x more volume, touchable fullness and weightless shine. It is the perfect remedy to achieve 24-hour voluminous and voluptuous hair!

“Many of my clients with fine or flat hair come into the salon looking for new ways to add volume and body without leaving hair sticky, crunchy or gritty,” says Rodney Cutler, Redken Brand Ambassador and owner of the Cutler Salons. “The new Body Full products address the specific needs of fine and flat hair resulting in long-lasting volume, strength and repair, and softer and detangled hair without weighing it down.”

Women who lack body often have fine or flat hair. Fine hair is easily weighed down, more fragile than normal hair and easily knotted. Those with medium to coarse hair can lack volume and their hair appears limp and flat. Through Redken’s NEW Nonstop Volume ComplexTM fine strands and flat hair are plumped and supported while leaving hair shiny, touchable and perfectly detangled. It contains wheat protein extract to provide long-lasting fullness and lift,soy protein for strengthening support and cotton extract for lightweight detangling.

The NEW Body Full haircare collection consists of the Shampoo, Light Conditioner, Volume Amplifier and Instant Bodifier, "My favorite in the line is the Volume Amplifier,” says Cutler. “It provides all-over volume plus targeted root lift and can be layered for increased volume and fullness. A great multi-purpose product!”

With the NEW Body Full haircare collection, there’s no need to look any further for the perfect remedy to achieve that full voluminous look every generation of women crave for. Body Full results in all-day gravity defying volume, while strengthening and repairing fine and flat hair and ultimately leaving it soft to the touch. It is great for holiday hair says Peachy Deegan!!
*Brand Health Study, December 2006

Description:
Body Full is a haircare regimen targeted towards clients with fine or flat hair looking to add all-day volume and fullness without mattifying or crunchy residues.

Who is it for?:
Body Full is recommended for fine hair or medium to coarse hair that lacks volume and appears limp or flat.

The Body Full Collection:

CLEANSE:
Body Full Shampoo: Clear shampoo gently cleanses and detangles while plumping strands and rinsing away styling build-up and deposits that weigh hair down.
Fact: Fine hair is easily weighed down by product build-up and environmental aggressors.
Solution: Apply Body Full Shampoo to wet hair, massage into a lather and rinse. Use daily or every other day to remove styling product build-up and environmental residue while adding high-impact volume.

CONDITION:
Body Full Conditioner weightless ends detangler for fine/flat hair: Ultra-light, rinse-out conditioner is applied from mid to end lengths of hair to detangle and provide lightweight moisture to every strand, making it easy to build volume even on the finest of hair.
Fact: Fine hair tangles easily and requires regular conditioning to avoid breakage.
Solution: After shampooing, apply Body Full Conditioner and distribute through mid to end lengths of hair for easy detangling, added slip and strengthening support. Rinse.

TREAT:

Body Full Instant Bodifier volumizing foam for baby fine hair: Liquid-to-foam volumizer delivers body and structural support while protecting fragile, fine hair from heat damage.
Fact: Baby fine hair has a very thin diameter, making it more fragile than normal hair, requiring extra care.
Solution: Apply Instant Bodifier evenly though towel-dried hair after shampooing. This delivers body and structural support while protecting baby fine hair from heat damage. Then style as usual.

Body Full Volume Amplifier thickening lifting spray for fine/flat hair: Multi-tasking formula that adds volume and texture. Apply to roots for root lift or spray throughout lengths of hair all over volume and texture. It can also be layered - after one application, dry hair and re-mist onto hair for additional volume and texture.
Fact: Fine hair has a tendency to look flat and/or greasy, particularly at the roots and is easily weighed down.
Solution: Apply Volume Amplifier evenly through towel-dried hair, beginning at the roots. Increase number of sprays for added lift and expansion. Leave in and style as usual.

Technology & Product Details:
Launched: December 2009

Suggested Retail Price:
Body Full Shampoo $13.00 (10.1 oz)
Body Full Light Conditioner $14.00 (8.5 oz)
Body Full Instant Bodifier $16.00 (5 oz)
Body Full Volume Amplifier $16.00 (5 oz)

Available: http://www.redken.com/ for salons

To locate a Redken salon please log on to http://www.redken.com/. Please note, Redken products can only be guaranteed authentic when purchased from a salon.

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

"I work with Peachy Deegan because she's prolific at what she does. She's a hard worker, she's thoughtful and she's tasteful at what she writes which is very important. Peachy gets the facts correct, and just that alone is worth its weight in gold."

-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
https://warrentricomi.com/

"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
-
Dimitris Nakos, Founder and Owner of
Ammos Estiatorio
https://ammosnewyork.com/

“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

-David Sasuga, Owner of Fresh Origins Microgreens
www.FreshOrigins.com

"Peachy Deegan has the pulse of the nation and highlights exceptional opinion leaders in more than 23,000 inspiring and entertaining posts. Her 100,000 twitter followers are a true testimony to Peachy’s ability to inspire, motivate and entertain. She is a feminine force to be reckoned with and an exemplary example of an influential voice in today’s world."

-Mica Mosbacher, author of the new book The Hurricane Factor: Stormside Patriots and tv political commentator

"It was an honour to be chosen for Movers and Shakers by Peachy Deegan. The questions in the interview were intelligent and insightful and I thoroughly enjoyed answering them. The reaction to the interview has been overwhelmingly positive and has helped bring my art practice to a wider audience."
-Damien Flood, Internationally Acclaimed Artist
http://www.damienflood.ie/

"We were so fortunate to hit Peachy’s radar. Her review of our Warmies was spot-on and came at a great time in our company’s early history.
Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
-Scott Wehrs
President
Intelex U.S.A.
http://www.intelexusallc.com/

"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

-
Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/