Whom You Know: New Nespresso Pop-Up Boutique at Bloomingdale's 59th Street! Whom You Know Recommends Nespresso; it is Peachy Deegan's favorite motivator and the Best in Manhattan!

Tuesday, November 3, 2009

New Nespresso Pop-Up Boutique at Bloomingdale's 59th Street! Whom You Know Recommends Nespresso; it is Peachy Deegan's favorite motivator and the Best in Manhattan!

NESPRESSO JOINS THE MAIN FLOOR AT BLOOMINGDALE’S 59^th STREET FOR THE HOLIDAYS

NespressoUnveils New Pop-Up Boutique at Retail Giant’s Flagship Location

(NEW YORK) — November 2, 2009 — Nespresso—the worldwide pioneer in premium portioned coffee—celebrates the opening of its first-ever Pop-Up Boutique at Bloomingdale’s 59^th Street, a holiday installation open now through the end of the year. The temporary retail location offers coffee lovers the opportunity to discover their ultimate coffee experience as they enjoy the ultimate shopping experience offered by the most famous store in the world.

“Our Boutique partnership with Bloomingdale’s has been a very successful retail model, and we are excited to expand our partnership to this iconic location. As well, to share space on the newly renovated main floor which has just undergone a stunning transformation,” said Frederic Levy, president of Nespresso North America. “As the perfect holiday gift for the coffee lover on your list, we look forward to fulfilling the needs of both new and current Nespresso customers.”

“To offer our guests at Bloomingdale’s 59^th Street the opportunity to experience Nespresso coffee on our main floor during the holidays is a real treat,” said Michael Gould, chairman and chief executive officer at Bloomingdale’s. “Holiday shopping at Bloomingdale’s will be a lot more fun and a bit warmer this year.”

Sleek and stylish, the Pop-Up Boutique offers Bloomingdale’s customers the opportunity to peruse Nespresso’s extensive selection of espresso machines and sample Nespresso’s Premium Blend Grand Cru coffees. Nespresso coffee specialists will staff the Pop-Up offering demonstrations of the single-serve coffee systems, including the new Nespresso CitiZ range.

Nespresso CitiZ range takes its inspiration from the streets—literally—of major cities from around the globe. A single-headed automatic espresso machine, CitiZ features a slim format to easily fit into smaller urban spaces. The CitiZ & Milk, reminiscent of a city skyline, includes a built-in fresh milk frother for cappuccinos and lattes. CitiZ & Milk is available in Steel Grey exclusively at Bloomingdale’s. Nespresso’s machines range in price from $199 to $699.

Customers buying a Nespresso machine are automatically enrolled as members of the Nespresso Club, a personalized customer service and information network, which provides an abundance of information, advice and specialized services about coffee, machines, and the Nespresso lifestyle. Club Members can obtain information either at the Pop-Up Boutique, or by calling 1-800-562-1465 (24-hours/7-days a week) or visiting www.nespresso.com.

The Nespresso Pop-Up Boutique is the latest expansion of Nespresso’s Boutiques, which include Bloomingdale’s locations in Costa Mesa, Calif., New York City (SoHo), Chevy Chase, Md., Chicago and San Francisco. The Nespresso Pop-Up Boutique at Bloomingdale’s 59^th Street (1000 Third Avenue) is open every day during normal store hours.

About Nestlé Nespresso S.A.

Nestlé Nespresso S.A., the worldwide pioneer and market leader in highest-quality premium portioned coffee, introduces consumers to the world’s finest Grand Cru coffees to be enjoyed in the comfort of their own homes and savoured outside the home, in locations such as gourmet restaurants, upscale hotels, luxury outlets and offices. The Nespresso offer focuses on its unique Trilogy, the unmatched combination of exceptional coffee, smart and stylish coffee machines and personalized customer service. Together, these three elements deliver moments of pure indulgence - the Nespresso Ultimate Coffee Experience. Headquartered in Paudex, Switzerland with more than 3,900 employees, Nestlé Nespresso S.A. sells products in more than 50 countries directly to its customers. At the end of 2008, it operated a global retail network of more than 157 exclusive boutiques in key cities around the world. For a third year, it was named the fastest growing brand within the Nestlé Group and one of its "billionaire brands", achieving in 2008 revenue surpassing CHF 2 billion for the first time and maintaining an annual growth rate of more than 30 percent since 2000. For more information, visit www.nespresso.com.

Bloomingdale’s is America’s only nationwide, full-line, upscale department store; and a division of Macy’s, Inc. It was founded in 1872 and currently operates 40 stores in New York, New Jersey, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Minnesota, Georgia, Florida, Nevada and California. For more information, or to shop any time, visitwww.bloomingdales.com.

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