Whom You Know: Pureology’s Concentrated Formulas Deliver up to 80 Shampoos

Monday, November 9, 2009

Pureology’s Concentrated Formulas Deliver up to 80 Shampoos

November 2009 (New York, NY) – Pureology Serious Colour Care is an authority in colour-treated hair and the first in the industry to guarantee longer lasting hair colour for colourists, stylists, and their clients. Pureology indulges consumers with highly concentrated formulas delivering up to 80 shampoos¹, 2x more then the leading professional shampoo. Based on a Pureology retail shampoo, the price per application is less expensive at $0.33 per application.²

“Pureology products offer such a great value to my clients,” states Ruth Roche, owner of RARE by Ruth Roche/Pureology Salon in New York City. “They can experience a little luxury everyday with the unique textures and fragrances, and of course keep their colour looking great too.”

“Pureology’s concentrated formulas benefit not only the consumer but also the environment by using fewer bottles, which leads to less waste,” says Sean Harrington, Senior Director of Marketing for Pureology. “In addition Pureology bottles are made from 25% post recycle consumer material, meaning less is taken and more is used of what already exists.”

Pureology is developed for colour-treated hair which needs condition, as hair is fragile, porous, and lacks moisture, as well as fading, caused by free radicals which increase dullness. In addition to concentrated formulas, Pureology’s solution to free radicals and colour fading is the exclusive AntiFadeComplex_® included in all Pureology products³ so consumers are constantly protecting their hair colour with any Pureology product. Pureology’s AntiFadeComplex is a proprietary blend of potent antioxidants, Heliogenol, Vitamin C & E, Melanin, and full spectrum UVA & UVB sunscreens to defend hair from free radical activity and optimize colour retention:

In addition to the AntiFadeComplex, Pureology products feature 100% vegan formulas with organic botanicals and boastZeroSulfate shampoos since the brand launched in 2001. Sulfates are surfactants that cleanse the hair and can be harsh, stripping hair colour and causing fading. Pureology ZeroSulfate shampoos feature naturally derived surfactants, free from harsh colour-stripping agents, contain no added salt, and preserve colour and deliver optimum condition.

For more information on concentrated formulas visit Pureology.com.

ABOUT PUREOLOGY SERIOUS COLOUR CARE®

All Pureology formulas offer an industry first: Longer Lasting Hair Colour – Guaranteed!^® For more information visit Pureology.com or Become a Pureology Facebook Fan.

¹ Based on a quarter-size dose, 10.1 oz. bottle, and $27.00 salon retail price

² Tested versus the leading US professional shampoo

³ Except PurifyShampoo

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

"I work with Peachy Deegan because she's prolific at what she does. She's a hard worker, she's thoughtful and she's tasteful at what she writes which is very important. Peachy gets the facts correct, and just that alone is worth its weight in gold."

-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
https://warrentricomi.com/

"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
-
Dimitris Nakos, Founder and Owner of
Ammos Estiatorio
https://ammosnewyork.com/

“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

-David Sasuga, Owner of Fresh Origins Microgreens
www.FreshOrigins.com

"Peachy Deegan has the pulse of the nation and highlights exceptional opinion leaders in more than 23,000 inspiring and entertaining posts. Her 100,000 twitter followers are a true testimony to Peachy’s ability to inspire, motivate and entertain. She is a feminine force to be reckoned with and an exemplary example of an influential voice in today’s world."

-Mica Mosbacher, author of the new book The Hurricane Factor: Stormside Patriots and tv political commentator

"It was an honour to be chosen for Movers and Shakers by Peachy Deegan. The questions in the interview were intelligent and insightful and I thoroughly enjoyed answering them. The reaction to the interview has been overwhelmingly positive and has helped bring my art practice to a wider audience."
-Damien Flood, Internationally Acclaimed Artist
http://www.damienflood.ie/

"We were so fortunate to hit Peachy’s radar. Her review of our Warmies was spot-on and came at a great time in our company’s early history.
Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
-Scott Wehrs
President
Intelex U.S.A.
http://www.intelexusallc.com/

"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

-
Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/