Whom You Know: SUPERSMILE® INTRODUCES SERIES II LS45˚ ADVANCED SONIC PULSE TOOTHBRUSH State-of-the-Art Sonic Technology Meets Patented Design for Exceptional Oral Care

Wednesday, November 25, 2009

SUPERSMILE® INTRODUCES SERIES II LS45˚ ADVANCED SONIC PULSE TOOTHBRUSH State-of-the-Art Sonic Technology Meets Patented Design for Exceptional Oral Care

We love to have clean, healthy smiles at Whom You Know, and we can't do it by ourselves...so we tried the Supersmile! Not all toothbrushes are created equally. In fact, many toothbrushes fall dubiously short of their task: To clean AND polish teeth WHILE removing plaque and bacteria from beneath the gum crevice (sulcus). Why? Because a toothbrush’s performance relies so heavily on the angle of its bristles – and so many are counter-intuitively designed. At Whom You Know we strongly believe in the benefits of innovative electric toothbrushes!

The American Dental Association (ADA) recommends brushing at a 45˚ angle to adequately clean teeth and maintain healthy gums. Yet, most toothbrushes today boast newfangled bristles with staggered lengths, or that dip in the center, or protrude and revolve at the tip. Even those with uniform bristles, including battery- and electric-powered varieties, rely too heavily on the user to hold the brush at the proper angle.

“What this translates to is inadequate brushing,” says Dr. Irwin Smigel, founder and president of the American Society for Dental Aesthetics and inventor of Supersmile Intelligent Smile Care™. Perhaps one reason why the USDA cites 75% of the population over age 35 has some form of Gingivitis, the early stages of gum disease characterized by inflammation caused by tartar and bacterial plaque buildup.

Supersmile, makers of the #1-recommended whitening toothpaste by cosmetic dentists, developed the ONLY toothbrush on the market with a patented, ADA-recommended 45˚ angled brush head. Now, they’ve applied this same precision design to their latest introduction: the Series II LS 45˚ Advanced Sonic Pulse Toothbrush – the ONLY electric toothbrush that combines 45˚-angled bristles with state-of-the-art sonic technology to effectively clean and polish teeth both beneath and below the sulcus to a sparkling white.

Sleek and comfortable to use, the Series II LS 45˚ Advanced Sonic Pulse Toothbrush took two years to develop. It operates at 30,000 strokes per minute and offers three custom settings: CLEAN for exceptional cleaning, GENTLE for sensitive teeth and PULSE to help stimulate blood flow to the gums. A two-minute auto timer pulses at 30-second intervals, signaling the user that it’s time to move to a different quadrant of the mouth, making brushing goof-proof. It comes with two 45˚ interchangeable brush heads which should be replaced every three months. Peachy Deegan has been trying this herself and thinks it's quite nice! Her teeth are super clean, her gums are massaged, and she has been told she does have a SUPER SMILE! The sleek design is lovely as well and it stays charged for days on end. With three options: Clean, Gentle and Pulse, the Supersmile Series II LS45 is versatile for many smile needs. The whitening accelerator and toothpaste keep Peachy's smile sparkling in between visits to the dentist.

Here what a panel member thought at Whom You Know:

"I've never used an electronic toothbrush before, but have heard really great things about using one and the advantages associated with it. I decided to try the Supersmile toothbrush, and I was really glad I did. The great thing about the toothbrush is that it wasn't rough to the gums, and I was able to reach the back of my mouth! I never really quite got the ultimate clean feeling using a regular toothbrush before, and this one made me feel like I came straight out of the dentist's office! Another great thing about this specific package was that it came with a professional whitening toothpaste and an additional whitening accelerator component - which was an advantage, because I knew that my teeth were getting brighter as I brushed. I'd definitely recommend this to all my friends and family."

Supersmile has a loyal following among Hollywood and fashion A-listers including Kelly Ripa and Mark Consuelos, Jennifer Lopez and Marc Anthony, Bruce Willis, Justin Timberlake, Johnny Depp, Kristen Bell, Jimmy Fallon, Adam Sandler, Rosie O’Donnell, Marissa Berenson, Diane von Furstenberg, Betsey Johnson, Calvin Klein and the list goes on.

Supersmile’s Series II LS 45˚ Advanced Sonic Pulse Toothbrush arrived in September 2009 at drugstore.com and supersmile.com. It rolls out to retailers nationwide later this winter.

Suggested retail price: $159

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Supersmile® Intelligent Smile Care™ is a clinically proven collection of premium whitening, breath-freshening and cavity-fighting formulations designed to deliver the most comprehensive, safe and effective oral care - at home - to prolong the health and beauty of teeth and gums between dental visits. Supersmile, formulated with the proprietary whitening ingredient, CALPROX®, is the invention of Dr. Irwin Smigel, president and founder of the American Society for Dental Aesthetics, and world-renowned “Father of Aesthetic Dentistry.” Supersmile is sold online at www.supersmile.com, and in fine department stores, pharmacies and niche/specialty retailers across the US, Canada, UK, France, Germany and Spain.

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

"I work with Peachy Deegan because she's prolific at what she does. She's a hard worker, she's thoughtful and she's tasteful at what she writes which is very important. Peachy gets the facts correct, and just that alone is worth its weight in gold."

-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
https://warrentricomi.com/

"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
-
Dimitris Nakos, Founder and Owner of
Ammos Estiatorio
https://ammosnewyork.com/

“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

-David Sasuga, Owner of Fresh Origins Microgreens
www.FreshOrigins.com

"Peachy Deegan has the pulse of the nation and highlights exceptional opinion leaders in more than 23,000 inspiring and entertaining posts. Her 100,000 twitter followers are a true testimony to Peachy’s ability to inspire, motivate and entertain. She is a feminine force to be reckoned with and an exemplary example of an influential voice in today’s world."

-Mica Mosbacher, author of the new book The Hurricane Factor: Stormside Patriots and tv political commentator

"It was an honour to be chosen for Movers and Shakers by Peachy Deegan. The questions in the interview were intelligent and insightful and I thoroughly enjoyed answering them. The reaction to the interview has been overwhelmingly positive and has helped bring my art practice to a wider audience."
-Damien Flood, Internationally Acclaimed Artist
http://www.damienflood.ie/

"We were so fortunate to hit Peachy’s radar. Her review of our Warmies was spot-on and came at a great time in our company’s early history.
Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
-Scott Wehrs
President
Intelex U.S.A.
http://www.intelexusallc.com/

"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

-
Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/