Whom You Know: Temptu, Best Kept Secret of Professionals, Launches Highly Anticipated Consumer Makeup Line with Breakthrough Airbrush Technology for Women Everywhere! Recommended by Whom You Know. Peachy Deegan Found it at Sephora!

Sunday, November 15, 2009

Temptu, Best Kept Secret of Professionals, Launches Highly Anticipated Consumer Makeup Line with Breakthrough Airbrush Technology for Women Everywhere! Recommended by Whom You Know. Peachy Deegan Found it at Sephora!

TEMPTU® AIRbrush Makeup System and AIR Pods™ Deliver Unprecedented, Flawless Pro Results for Everyday Use

Now that we have posted more than 300 times in "Product Alert," Peachy Deegan is feeling like a bit of a pro in this category. So pro in fact, Peachy was tempted to try Temptu, from her multiple visits to one of our most loved product stores, Sephora!

Temptu, one of the worldwide leaders in high-performance professional makeup products and airbrush technology for film, television and fashion, announced the exclusive launch of the Temptu consumer makeup line September 2009 in Sephora stores nationwide. The collection includes the revolutionary and highly-anticipated TEMPTU® AIRbrush Makeup System and AIR pod™ makeup – an innovative consumer airbrush makeup system for at-home and everyday use, just in time for the digital age.

“The ‘prosumer’ customer – women who want the high-performance, advanced tools that the professionals use, have been clamoring for airbrush makeup,” says Michael Benjamin, President and CEO of Temptu, “We went to the drawing board and channeled our professional history, airbrush expertise, and technological innovation into creating a radical evolution in airbrush makeup and technology for everyday, home use without sacrificing quality or results.”

Temptu Exclusive Partnership with Sephora

Temptu is proud to announce an exclusive retail partnership with Sephora, the leading specialty beauty retailer, for the consumer launch that will include unprecedented in-store activation and educational components for the retailer.

“We are thrilled to be the exclusive retail partner for Temptu, the unrivaled leader in professional airbrush makeup systems,” says Margarita Arriagada, Sephora’s SVP of Merchandising. “Sephora is committed to bringing the most innovative technological advances in the beauty industry to our clients and Temptu is a true makeup revolution. Through Temptu, our clients can experience unparalleled application technology with professional results from the comfort of their home. With the arrival of the high-definition digital age, we are confident our clients will be as excited to join the Temptu airbrush revolution as we are.”

Temptu and Sephora have partnered to create a Temptu-branded educational and experiential lab for the Sephora shopper in the newly launched Sephora Beauty Studio. Sephora beauty experts will offer AIRbrush product training and “express services” to consumers to encourage experimentation and learning with the new Temptu AIRbrush technology. Temptu launched online at www.sephora.com on August 1, 2009, and in 100 Sephora doors nationwide on September 15, 2009.

Temptu to the Consumer

The Temptu Consumer makeup line is based around the revolutionary, patent-pending Temptu AIRbrush Makeup System™ and AIR pods™ — an easy-to-use, at-home airbrush makeup system that utilizes a disposable pod system. For the first time, consumers can achieve professional quality, airbrush makeup results without the complexity and training needed to operate a professional airbrush makeup system. The Temptu AIR pods deliver Pro results with total ease – just pop it on and pop it off. The airbrush makeup formulas are encapsulated in pre-arranged makeup pods that contain foundation, blush and highlight colors individually. Each Temptu AIR Pod contains 1 – 2 months of makeup, is self-sealing, and enables the user to achieve the equivalent of 4 brushes in one for applications ranging from foundation to blush and beyond.

Temptu Retouch is a complementary product line that includes an all-in-one, on-the-go, conventional brush with makeup – in foundation, blush, and highlighter categories — to complement the airbrush makeup application for touch-ups. This is what Peachy Deegan has tried and likes quite a bit! We tried the retouch foundation (available in 12 shades) in natural and honey and accentuated that with both the blush (available in 4 shades) in washed rose and the highlighter (available in 4 shades) in copper, to maintain our tan in Manhattan! We like the coverage and the soft brush application not only feels fabulous in the application, but works like magic.

Contained in clean black cylinders, they are larger than a tube of mascara but perfect for travel as well-you don't need to worry about any leaking makeup! As these are officially for retouching, they are great for everyday travel in your purse. Also, a little bit goes a long way and you do not need to use much of any of these products. The light formula does not weigh you down and looks natural which we love as well. We recommend shaking each before application for optimal results. Keep your brushes clean also after application!

Temptu AIRbrush makeup and Retouch formulas are made of cosmetic-grade silicone for long-wearing and flawless coverage, and feature ingredients Ceramide 3, Olive Oil, Vitamin C, squalene and marine-derivatives for all-day moisturizing and nourishment for the skin.

The Temptu AIRbrush Makeup System, AIR pods and Retouch are available online at www.sephora.com and in 100 Sephora doors nationwide since September 2009. The product retail price range is from $30 - $235. Whom You Know recommends the Retouch Highlighter, Foundation and Blush all with a soft focus finish.

About Temptu

Temptu is a leader in professional makeup applications, formulas and innovations dedicated to providing the beauty industry with the highest quality cosmetics. Temptu’s extensive range of products is sold in more than 50 countries and territories around the world. Founded in 1981 and now recognized as a leading authority in airbrush makeup, Temptu works with chemists, engineers, and makeup professionals in film, television and fashion to continue to develop advanced makeup formulas and technologies. Temptu products have been seen on Daniel Craig in Quantum of Solace, Vanessa Williams in Ugly Betty, Nicole Kidman in The Stepford Wives, the cast of Desperate Housewives, CNN and Entertainment Tonight,and used behind the scenes for Christian Dior, Diesel, Trovata, Italian Vogue, W and Harper’s Bazaar. For more information, go to www.temptu.com.

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