Whom You Know: Adrenaline™ GTS 10 by Brooks is Love Love Loved by Peachy Deegan! Whom You Know kicks off our Coverage of Brooks

Tuesday, December 8, 2009

Adrenaline™ GTS 10 by Brooks is Love Love Loved by Peachy Deegan! Whom You Know kicks off our Coverage of Brooks

We must say straightaway that this is the first pair of Brooks that Peachy Deegan has owned, and in her shoe wardrobe (we will not say how many pairs!) this is a very welcome entry. If we knew how modern, comfortable, and effective this brand was we would not have waited until December to write about it! It is not often that our expectations are surpassed and in this case they have been: Peachy Deegan love love LOVES the Adrenaline™ GTS 10. You all need a pair, and here is why:

Always the leader, the Adrenaline™ GTS 10 has left the pack even further behind. The fit? Never better. The support? Perfection. As the legend hits double digits with its tenth iteration, the shoe is more dialed-in than ever. Now with a plush Profile Sockliner to sweeten the feel.
Midsole • Rearfoot HydroFlow® ST • Forefoot HydroFlow® • Full-length BioMoGo • Diagonal Rollbar (DRB®) • DRB® Accel • Full-length S-257 Cushsole

Hydroflow –Dynamic viscous fluid units for heel and forefoot enhance midsole cushioning—attenuating shock with industryleading dampening and comfort.
BioMOGO–They’ve taken the long-lasting cushioning of the MoGo midsole and made it environmentally friendly. How, you ask? By adding a non-toxic, natural additive to the MoGo compound that encourages anaerobic microbes to munch away once it hits the landfill.
Diagonal Rollbar (drB®)–A high-density post at the medial arch is engineered for pronation control and creates a smoother transition from the midstance phase into the propulsion phase.
DRB® ACCEL–Enhances tunable torsion of the midfoot. Shank-like thermoplastic devices vary from single units of a set modulus, to dual- unit versions of varied modulus (tuned with higher stiffness for medial support, the lateral side less stiff to smooth the ride).

Outsole

• HPR Plus • Forefoot Stable Pod Construction • Blown Rubber Forefoot

Hpr Plus–A higher durability, abrasion-resistant rubber outsole compound that wears longer.

Engineered Stable Pod Configuration–Midsole and outsole components are engineered to set the foot up in an efficient, balanced position from heel strike to toe-off, offering maximum stability and responsiveness.

Upper • Engage Sockliner • Moisture-managing Element Mesh • Synthetic Overlay Materials • Moisture-managing Element Linings • Internal Support Saddle Element–Upper technology featuring superior microfiber construction to provide weather protection in a light, supple, quiet fabric that doesn’t sacrifice breathability, durability, or comfort.

***

Brooks’ Adrenaline™ GTS celebrates its tenth edition, with great comments by editors and wear-testers alike. Going strong since the first iteration in 1995, the Adrenaline GTS has been the go-to-support shoe for millions of runners worldwide.

“The Adrenaline™ GTS is a pillar of the Brooks brand, and we are thrilled that it has been recognized and honored,” said Jim Weber, president and CEO of Brooks. “As a brand, we focus on creating shoes that allow runners to run longer, farther and faster. We’re constantly striving to innovate and improve our products to accomplish that goal and the “Best Update” win for the Adrenaline™ GTS 10 is a testament to that.”

In celebration of the Adrenaline™’s tenth edition, Brooks has reduced the retail price of the Adrenaline™ GTS 10 to $100. As of November 1, 2009, the shoe is available in one color way each for men and women with an additional two colors launching in January 2010.

The Launch, honored as Runner’s World’s “Best Debut” in its Winter 2009 Shoe Guide, is a lightweight neutral trainer equipped with an extremely flexible outsole and seamless heel-to-toe transition that works for many mid foot and forefoot strikers. Reviewed as “a fantastic new shoe that is lightweight, flexible and supportive with a fast feel,” the Launch “fit a range of foot types.” The magazine’s wear-testers applauded “the way the shoe moved with the foot” and commented on the Launch’s “lightweight” feel.

“The Launch is an exceptional addition to our competition line,” said Andre Kriwet, director of footwear merchandising at Brooks Sports, Inc. “Feedback from consumers and retailers has been extremely positive and we’re excited it performed to our expectations for Runner’s World.”

For more technical information about the Adrenaline™ GTS 10, the Launch, and all Brooks footwear, apparel, and accessories, please visit www.brooksrunning.com.

About Brooks
Brooks Sports, Inc. is a leading running company that designs and markets a line of performance footwear, apparel, and accessories in more than 40 countries worldwide. A subsidiary of Berkshire Hathaway Inc., Brooks was founded in 1914 and is headquartered in Bothell, Wash., near Seattle. The company’s mission is to inspire everyone to run and be active by creating innovative gear that keeps them running longer, farther, and faster. Visit www.brooksrunning.com for more information, and follow frequent brand updates on Twitter (@brooksrunning) and Facebook (Brooks Sports).

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Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

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"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
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