Whom You Know: NIGHTLIGHT: DOUBLE CROSS VODKA CREATES LIMITED EDITION BOTTLE FOR DEBUT OF PARK AVENUE WINTER Double Cross Hosts Party on December 14th to Celebrate Innovative Partnership

Monday, December 14, 2009

NIGHTLIGHT: DOUBLE CROSS VODKA CREATES LIMITED EDITION BOTTLE FOR DEBUT OF PARK AVENUE WINTER Double Cross Hosts Party on December 14th to Celebrate Innovative Partnership

To celebrate the arrival of Park Avenue Winter at 100 East 63rd Street in Manhattan, Double Cross Vodka has created a limited edition bottle, designed specifically for Park Avenue Winter. It is just gorgeous - Peachy Deegan and part of the fabulous Whom You Know Champagne Wishes panel attended to check it out for ourselves. The bottle’s design complements the restaurant’s icy white winter décor with silver snowflakes and has the restaurant’s name emblazoned on the front. Very sharp! We look forward to bringing you more on Double Cross Vodka in our comprehensive panel review. In addition to converting the décor to reflect the new season, a robust winter-inspired menu is created along with an innovative beverage program to toast the season in style. As you remember, Peachy Deegan featured Double Cross Vodka in Champagne Wishes and liked it so much, we featured its CEO and Co-Founder Malcolm M. Lloyd, MD as a Mover and Shaker!

For the first time, the restaurant will have a Tableside Ice Bar featuring a bottle of the award-winning Double Cross Vodka served with winter mixers created by the restaurant’s award-winning Executive Pastry Chef, Richard Leach. The mixers include Citrus-Lemongrass, Bartlett Pear and Lychee Elderflower, and the cocktails will be served in Double Cross “rock ware,” stem less martini glasses held in elegant black granite bases. Peachy tried the Bartlett Pear and the Lychee Elderflower tonight-both were quite good!!!

To celebrate this new partnership as well as the venue’s seasonal transition, Double Cross hosted an intimate party for press and top customers at Park Avenue Winter on Monday, December 14th. Guests enjoyed Double Cross winter cocktails and experienced the new décor and ambience of Park Avenue Winter.

Among the lovely guests Peachy Deegan enjoyed meeting and seeing were:

Bevin Gove

Malcolm M. Lloyd, MD

Devin Wilson

John Magzalcioglu (we have featured his jewelry before-check out this bracelet!)

John LeBlanc

Alexander Duka

Albert Somoza

Ryan Harris

and we even made a friend from Notre Dame! See our Holy War coverage

According to Double Cross CEO, Malcolm M. Lloyd, MD, “We are thrilled to have established this unique partnership with Park Avenue Winter. We set out to create an exceptional, limited edition bottle design to complement the festive winter experience consumers will have when they dine at the restaurant.”

About Double Cross Vodka

Expertly crafted by Slovakian Master Distiller Dr. Jan Krak, Double Cross uses locally-grown winter wheat and mountain spring water drawn from aquifers located 200-feet below ground level. Double Cross is seven-times distilled and seven-times filtered resulting in an exceptionally pure spirit.

Double Cross Vodka is available at fine restaurants, bars, lounges and liquor stores in metropolitan New York and the Hamptons, New Jersey, and Massachusetts. Double Cross Vodka is the flagship brand of Old Nassau Imports (ONI), and the brand is distributed by Southern Wine & Spirits in New York; by Allied Beverage Group in New Jersey; and by Horizon Beverage Company in Massachusetts. It retails for approximately $44.99 to $49.99 for a 750 ml bottle, and contains 40 percent alcohol by volume. For more information about Double Cross Vodka, visit www.doublecrossvodka.com.

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