Whom You Know: Not only are the Reebok EasyTone Sneakers Fabulous, but Peachy Deegan LOVES the flip flops too!

Thursday, December 17, 2009

Not only are the Reebok EasyTone Sneakers Fabulous, but Peachy Deegan LOVES the flip flops too!

Reebok makes a pledge to tone the butts and legs of women around the world with its innovative EasyTone footwear. We first featured the sneakers but we must say this is one winning collection! The flip flops are the absolute most comfortable flip flops we have worn EVER. Although we would not recommend Seeing Manhattan on Your Feet in them at the moment (brrr!) we do believe they will be a great addition to your travel bag if you are going somewhere warm, and hopefully before we all know it, it will be springtime soon and time to start sporting the flip flops again! We are telling you way ahead of the game here for next summer-we believe these are so superior they could sell out in your size by the spring so perhaps put in your order with Santa! The flip flops are just as good as the sneakers.

Featuring first-of-its-kind balance pod technology invented by a former NASA engineer, Reebok's EasyTone collection is currently available for a suggested retail price of $99.

Independent university lab tests proved that by wearing EasyTones, a woman could generate up to 28% more butt muscle activation compared to wearing an ordinary sneaker. The shoe generates these results thanks to proprietary technology invented by former NASA engineer, Bill McInnis. McInnis, who now heads up the Advanced Innovation division at Reebok, spent 18 months perfecting a balance pod system in the sole of the shoe that creates natural instability with each step.

The best part is that the technology was worked into the shoe without compromising the look.

The shoe generates these results thanks to proprietary technology invented by former NASA engineer, Bill McInnis. McInnis, who now heads up the Advanced Innovation division at Reebok, spent 18 months perfecting a balance pod system in the sole of the shoe that creates natural instability with each step. This not only resulted in dramatic improvements when tested in the lab but the design was such that it could be worked into a shoe without compromising the look.

Says Head of Womens at Reebok, Katrin Ley, “We believe every woman has the right to a nice butt, even if they are too busy to go to the gym. Reebok EasyTone footwear allows women to tone as they go about their everyday business."

Of course we are wearing the sneakers now on a regular basis, but come time for bikini weather it will be even more important to look fabulous so of COURSE you will need the accompanying flip flops!

How it works Reebok EasyTone footwear helps tone key leg & butt muscles by using advanced balance pods built into the shoe. The balance pods are designed to create natural instability with every step that a woman takes. This micro-instability forces muscles to adapt and in doing so they work harder.

How EasyTone is tested

McInnis and his team used a technique called Electromyography, which involves sensory electrodes being attached to key muscles. These sensors measure the levels of muscle activation as a woman walks. By comparing the changes in muscle activation between different types of shoes, you can determine which shoes are working the muscles hardest. Over a period of several months, a cross section of women tested the shoe in this lab environment.

In these tests, EasyTone was compared with an ordinary performance sneaker. The figures to the left show the maximum increased muscle activation when using EasyTone compared to that shoe. Says McInnis, “The results are better than anything Reebok could have expected. I believe this is a moment we will look at back on in years to come as the creation of a whole new technical category for toning footwear that not only looks good on but makes you look good too.”

Reebok EasyTone footwear is available in seven styles to cover all types of activity and preference from fitness enthusiast to casual wear. EasyTones are currently available at top retailers in the US including Lady Foot Locker, Dick’s Sporting Goods, Nordstrom, Sports Chalet, and more and on Reebok.com.

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Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel equipment. A subsidiary of the adidas Group, the company operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. For more information, visit Reebok are www.reebok.com and www.reebok.com/women

And of course, one more thing we love about Reebok is that we believe they still are the official sneaker of Boston College...our most favorite institution of academia at the college level. And it should be disclosed also that the official religion of Whom You Know IS Boston College football.

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