Whom You Know: UNITED WAY AND NATIONAL PARTNERS PROVIDE PHILANTHROPIC-MINDED SHOPPERS WITH MORE WAYS TO GIVE DURING HOLIDAYS

Wednesday, December 16, 2009

UNITED WAY AND NATIONAL PARTNERS PROVIDE PHILANTHROPIC-MINDED SHOPPERS WITH MORE WAYS TO GIVE DURING HOLIDAYS

American Express Gift Cards, GE appliances and other alternative gift ideas help improve lives

Today’s cause-conscious consumer is choosing to purchase gifts that give back. In response,United Way and its national partners are working together to create more innovative opportunities to support local communities during the holiday season, especially given the economy.

"This Holiday season is more poignant than most others in communities around America,” said United Way Worldwide Executive Vice President of Investor Relations Atul Tandon. “Beneath the holiday cheer, many families are struggling to meet primary needs—kids’ education, a mother's hospital bills, light and heat at home, care for parents. People want to reach out and help as much as they can. They have the urge to care and share. These innovative partnerships with United Way's corporate partners offer all of us more ways to do just that."

Alternative holiday gift ideas include:

United Way and American Express have teamed up to provide the United Way Gift Card.For each card purchased, American Express will donate the $3.95 purchase charge to support United Way’s work to advance the common good.

Beginning December 9, GE announced it will donate 2% of all GE Online Outlet Store appliance sales at GEoutletstore.com—from refrigerators to dryers and more—to United Way Worldwide.
From Sudoku to Solitaire and other free games, GamesThatGive is providing 70% of its ad revenues to United Way and other charities. Players select United Way as the charity of choice; the longer players stay and the better they play, the more donations will be generated for United Way.
In addition to previous helmet and hood donations during this year’s NASCAR racing season, UPS and Roush Fenway Racing donated an autographed Jamie McMurray Crown Royal 2009 Replica Helmet to auction on eBay’s MissionFish site, with 100% of the proceeds benefiting United Way Worldwide.
The NFL Thanksgiving Halftime Show in Detroit featured a Motown Tribute by six talents from the current Universal Motown Records roster. Fans can visit www.nflmotown.com to download a copy of thehalftime medley as well as music from each artist. Proceeds will benefit United Way until 12/31/09.
The popular LIVE UNITED® shirt is also available for under $20 as an alternative holiday gift at www.liveunited.org/shirt.
From December 18-22, Target stores across the country are partnering with local United Ways to donate 3,400 decorated holiday trees, estimated at $1.7 million, through the Target Share-a-Tree Program—now in its 19th consecutive year. United Way volunteers will distribute the trees to families in need and partners such as shelters, community centers and childcare programs.

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About United Way

United Way is a worldwide network in 45 countries and territories, including nearly 1,300 local organizations in the U.S. It advances the common good, creating opportunities for a better life for all, by focusing on the three key building blocks of education, income and health. The United Way movement creates long lasting community change by addressing the underlying causes of problems that prevent progress in these areas. LIVE UNITED is a call to action for everyone to become a part of the change. For more information about United Way, please visit: LIVEUNITED.org.

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