Whom You Know Continues our Coverage of Calvin Klein Fragrances with CK Free-Great for Every Man on Your Holiday List!
ckfree
not a destination. an attitude.
lose yourself in the journey.
push the boundaries, free your mind.
the road is open. there are no rules. do it your way…
it’s the ultimate freedom.
Whom You Know enthusiastically recommends CK Free. It smells like driving across a freeway on the way to the beach feels....full of anticipation of fun times to come while you are enjoying the present. Even if you are not on vacation you can feel like you are with this scent that exudes and embraces the spirit of freedom. It is a strong, masculine scent that has hints of unexpected holiday pleasures. It reminds us of the classic Latin phrase: Carpe Diem! A fabulous gift for all of the men on your shopping list this season!
the fragrance
casual - spontaneous - confident
ckfree, inspired by the spirit of the modern, independent man who lives every day to the fullest. he has nothing to prove. he’s cool, relaxed and free-spirited. he does what he wants and is in control of his own destiny.
ckfree is an aromatic warm woody fragrance, unexpectedly fresh, yet casual and distinctly masculine. it opens with an invitation to free the mind with absinthe as a featured note. the journey continues with an unusual spiciness in the heart and winds it’s way through sensual wood notes offering confidence and depth.
The note structure:
top: thailand star anise, jackfruit, absinthe, juniper berry
mid: suede, tobacco leaves, coffee absolute, south african buchu
dry: patchouli absolute, oakwood, texan cedarwood, costa rican ironwood
Don't just read about it, however! Sample the complex notes with your own nose...
the bottle and packaging
the bottle conveys the free spirited nature of the brand and iconic ck simplicity. a slim profile with masculine beveled edges and various angles create a sense of movement. the color palette for the bottle reflects an array of blues, drawn from the sky, ocean, trees and the earth. unpretentious and easy.
the carton is composed of two shades of metallic blue that complement the bottle and convey the simple, modern essence of the fragrance.
Peachy Deegan always says great things come in a great package!
eau de toilette spray 1oz/30ml $32.00
eau de toilette spray 1.7oz/50ml $47.00
eau de toilette spray 3.4oz/100ml $62.00
aftershave balm 5.0oz/150ml $42.00
deodorant stick 2.5oz/75g $16.00
the ckfree collection is available september 15, 2009.
the advertising
the concept of living free is expressed through panoramic images and a sexy, casual and uninhibited man. relaxed, cool and confident (in his calvin klein jeans, shirt and sunglasses). behind the wheel of a vintage car with no destination, he is happily lost and embracing the freedom of what he finds along the way.
