All Columns in Alphabetical Order


Friday, December 11, 2009

Whom You Know Kicks off our Coverage of Murad: Murad to Launch ‘Hydrate Exfoliate Celebrate’ Collection this Holiday Season

It is FRIDAY and that combined with the fact that Whom You Know has started to cover Murad is cause for celebration!


In commemoration of its 20th anniversary, Murad, Inc. has announced it will offer its new anniversary collection gift set, featuring five of Murad’s top selling products for an exclusive price, reflective of Murad pricing 20 years ago.   We think this will be a hot holiday item!  


      Available in November, the Hydrate Exfoliate Celebrate Collection aims to help customers indulge and rejuvenate with skin essentials during the stressful holiday season. Peachy Deegan has tried this today and loves it!  From the Cleaser to the Toner, and the day and eye cream, she has cleaned up nicely from her outrageous evening last night and moisturized as well!  The lip care is the cherry on top!  And anything that is AGE REFORM is a welcome entry into our beauty repertoire.  This is a fabulous travel companion as well for your holiday trips!


Offering a complete beauty regimen, the comprehensive kit not only provides hydration and protection, it exfoliates to restore a youthful glow that allows the consumer to celebrate beautiful, healthy skin.


      The Hydrate Exfoliate Celebrate Collection set features:
  • Hydrating Toner – Rehydrates skin and neutralizes surface impurities
      • Perfecting Day Cream SPF 30 – Delivers maximum hydration and protection
    • Soothing Skin and Lip Care – Hydrates and locks in moisture to relieve dry, chapped skin on contact
    • Renewing Eye Cream – Combats puffiness, crow’s feet and dark circles
      “The holiday season can be an overwhelmingly stressful time for the entire body,” said Howard Murad, M.D., Associate Clinical Professor of Medicine at UCLA and founder of Murad, Inc. “It’s important that people remember to take a moment for themselves during even the most hectic of times. Based on years of scientific research and clinical findings, we have developed formulas to soothe and reinvigorate both the skin and the spirit.”


      “We’re excited to be able to offer this comprehensive assortment of customer favorites at such a value – especially now, in this challenging economy,” said Richard
Murad, Chief Operating Officer and General Counsel for Murad. “Along with another way to celebrate our 20 years in business, it’s a great way for us to give something back to our faithful customers during the holiday season.”


      The Platinum Collection is being offered for the exclusive price of $32, which is a 47% savings from the product value of $60.50. Available for a limited time only, the set can be purchased at Murad.com, Sephora and select salons and spas.
      Murad, Inc. was founded in 1989 by Howard Murad. M.D., one of the world’s foremost authorities on skin health and a pioneer of the clinical skincare movement. All Murad products are based in The Science of Cellular Water™, Dr. Murad’s unified theory of health and aging.
      The Murad brand includes 88 consumer products and 45 professional products sold in 45 countries. Murad is the #1 selling clinical skincare brand at many locations including Sephora and Ulta. Known globally for high performance topical and internal skincare, Murad has grown by producing innovative products that meet the needs of its customers.   We look forward to our continued coverage of this brand!


Back to TOP