Chez Peachy: Godiva Launches a new Senory Indulgence! Whom You Know is pleased to kick off our coverage of this iconic brand on Peachy Deegan's Birthday!
Godiva Chocolatier unveils a new way to indulge in the sensorial decadence of its chocolates – the Godiva Home Fragrance Collection. These scented candles are the brand’s first foray into the home fragrance category in its over 80 year history and represent a departure from Godiva’s traditional culinary innovations. Led by Laura Slatkin, CEO of Candela Group, the Godiva Home Fragrance Collection was developed by combining the talents of the fragrance industry’s master perfumers with the expertise of Godiva’s master chef chocolatiers. The result is five sophisticated and delectable fragrances. Peachy Deegan cannot get enough of the Black Almond Truffle!!! We say when you aren't eating chocolate, you can infuse the scent of your room with it and what better way to do it than with Godiva? When you smell it and don't eat it you don't gain weight!
The packaging-just beautiful- is reminiscent of Godiva’s iconic gold ballotins and the scents are designated by different color printed ribbons on each. The chocolate brown tinted glasses celebrate Godiva’s rich chocolate heritage and are adorned with the Godiva logo. Each holds deep chocolate colored wax infused with cocoa butter.
The signature gold box of Godiva chocolates has long been considered the perfect gift for any occasion. These ready-to-gift candles are a new, fun and unique way to experience the Godiva brand. Available in both travel and full sizes, these sumptuous scents are sure to please each and every chocolate connoisseur. This is a perfect Valentine's day gift!
The collection includes the following fragrances:
Milk Chocolate Truffle, inspired by the classic Milk Chocolate Truffle: Rich milk chocolate aromas blended with a touch of brown sugar, caramel and vanilla.
Raspberry Ganache, inspired by the sophisticated Raspberry Ganache Twirl: Tart raspberry and semi-sweet chocolate fragrances are nestled amongst the softness of warm vanilla and brown sugar top notes.
Black Almond Truffle, inspired by the creamy Roasted Almond Truffle: Roasted black almonds and velvet dark chocolate scents are enhanced with a hint of golden honey, black pepper and vetiver essences.
White Chocolate Magnolia, inspired by the luscious White Ganache Bliss: Creamy white chocolate notes are blended with a delicate floral bouquet of magnolia, white rose and jasmine.
Peppermint Bark, inspired by the hand-made Peppermint Bark: Fine dark and white chocolate characteristics are married together with Madagascar bourbon vanilla and the essence of crushed peppermint.
“The Godiva brand easily lends itself to the home fragrance category based on our equity of rich, multi-sensorial flavors which have been translated into a lush line of scents for the home,” said June M. Archer, Senior Vice President, Global Business Development and Licensing, Godiva Chocolatier. “I see this line creating a special ambiance for the home, reflecting our consumers’ sense of taste and style.”
PRICE: Godiva Scented Regular Candle 7oz: $22.50 (50 hours burn time), Godiva Scented Travel Candle 4.4oz: $12.50 (10 hours burn time).
Godiva Scented Candles will be available at Neiman Marcus, Belk, Dillard’s and select stores nationwide beginning in October 2009.
About Godiva Chocolatier, Inc.
With production facilities in Belgium and the U.S., Godiva Chocolatier is recognized around the world as the leader in fine chocolates. From its famous truffles and shell-molded chocolate pieces to its European-style biscuits, gourmet coffees, and hot cocoa, Godiva Chocolatier has been dedicated to excellence and innovation in the Belgian tradition for over 80 years.
