Whom You Know: Whom You Know Kicks Off Our Coverage of Perry Ellis: Perry Ellis' Foray Into Social Media and Its Live-Launch at Bryant Park

Wednesday, January 27, 2010

Whom You Know Kicks Off Our Coverage of Perry Ellis: Perry Ellis' Foray Into Social Media and Its Live-Launch at Bryant Park

This season marks the final season of shows at the iconic tents at Bryant Park in New York City. Perry Ellis is proud to capture this moment as the brand enters into a new decade of digital significance. Perry Ellis joins the digital media realm and will stream the show live on their website, www.perryellis.com.

As the wave of digital immediacy continues to be the most widespread and constant way in which people receives information, Perry Ellis embraces the opportunity to be able to have a direct dialogue with their consumer base. Through such channels as Facebook and Twitter, Perry Ellis will continue to use these social media platforms to promote their brand. We look forward to bringing you this coverage at Whom You Know! Perry Ellis is excited to work with its traditional media partners to help get the word out through such new forums of media as GQ.com, VanityFair.com and Out.com and of course Whomyouknow.com.

“We are excited to be live from New York this fashion week.” states John Crocco, Creative Director of Perry Ellis. “We wanted to be able to share the new collection with everyone in real time, giving our customers and fans a chance to experience the excitement right along with us.”

Perry Ellis’ most recent digital initiatives can be seen in development on the brand’s Facebook page and Twitter account at www.facebook.com/PerryEllis and www.twitter.com/PERRYELLIScom.

Through the creation of such tabs as Brand Ambassadors, Photos, Video, and the traditional Facebook Wall, Perry Ellis is creating a branding forum that both reinforces the company’s image and encourages dialogue about the brand’s evolution online. In conjunction with the live-streaming of the FW2010 Show on www.perryellis.com, the Perry Ellis Facebook page will host a sweepstakes for fans, from February 1^st– 15^th, to enter to win a trip for two to see the Perry Ellis September 2010 show in New York City. With Twitter, Perry Ellis utilizes its Style Coordinator, Amanda Tompkins, to provide an everyday, internal voice to the brand as she remarks about Perry Ellis and life in real time.

With down-to-the-minute updates and immediate feedback to an audience that continues to grow, Perry Ellis is seizing social media as opportunities to not only re-establish itself as a brand but to re-establish its relationships with consumers and fans who matter most.

About Perry Ellis International

Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories, and fragrances. The Company's collection of dress and casual shirts, golf sportswear, sweaters, dress and casual pants and shorts, jeans wear, active wear and men's and women's swimwear is available through all major levels of retail distribution. The Company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands including Perry Ellis®, Jantzen®, Laundry by Shelli Segal®, C&C California®, Cubavera®, Munsingwear®, Savane®, Original Penguin®, Grand Slam®, Natural Issue®, Pro Player®, the Havanera Co. ®, Gotcha®, Girl Star® and MCD®. The Company enhances its roster of brands by licensing trademarks from third parties including Dockers® for outerwear, Nike® and JAG® for swimwear, and PING® and PGA TOUR® for golf apparel. Additional information on the Company is available at http://www.pery.com.

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

"I work with Peachy Deegan because she's prolific at what she does. She's a hard worker, she's thoughtful and she's tasteful at what she writes which is very important. Peachy gets the facts correct, and just that alone is worth its weight in gold."

-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
https://warrentricomi.com/

"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
-
Dimitris Nakos, Founder and Owner of
Ammos Estiatorio
https://ammosnewyork.com/

“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

-David Sasuga, Owner of Fresh Origins Microgreens
www.FreshOrigins.com

"Peachy Deegan has the pulse of the nation and highlights exceptional opinion leaders in more than 23,000 inspiring and entertaining posts. Her 100,000 twitter followers are a true testimony to Peachy’s ability to inspire, motivate and entertain. She is a feminine force to be reckoned with and an exemplary example of an influential voice in today’s world."

-Mica Mosbacher, author of the new book The Hurricane Factor: Stormside Patriots and tv political commentator

"It was an honour to be chosen for Movers and Shakers by Peachy Deegan. The questions in the interview were intelligent and insightful and I thoroughly enjoyed answering them. The reaction to the interview has been overwhelmingly positive and has helped bring my art practice to a wider audience."
-Damien Flood, Internationally Acclaimed Artist
http://www.damienflood.ie/

"We were so fortunate to hit Peachy’s radar. Her review of our Warmies was spot-on and came at a great time in our company’s early history.
Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
-Scott Wehrs
President
Intelex U.S.A.
http://www.intelexusallc.com/

"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

-
Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/