Whom You Know: AMERICAN EXPRESS PROVIDES CARDMEMBERS WITH EXCLUSIVE ACCESS TO TICKETS FOR NAOMI CAMPBELL’S FASHION FOR RELIEF™ -HAITI NYC, 2010 RUNWAY SHOW ATMERCEDES-BENZ FASHION WEEK

Saturday, February 13, 2010

AMERICAN EXPRESS PROVIDES CARDMEMBERS WITH EXCLUSIVE ACCESS TO TICKETS FOR NAOMI CAMPBELL’S FASHION FOR RELIEF™ -HAITI NYC, 2010 RUNWAY SHOW ATMERCEDES-BENZ FASHION WEEK

American Express Continues to Connect Cardmembers with Fashionable, Unique Experiences and Showcases Support of Independent Fashion Bloggers: We Love It Says Whom You Know! Peachy Deegan swung by the American Express Skybox this morning...

NEW YORK– American Express will offer its full roster of Cardmember experiences and exclusive access during Mercedes-Benz Fashion Week, including a partnership with Naomi Campbell’s Fashion For Relief™ -Haiti NYC, 2010, a special runway event benefitting the victims of the recent Haiti tragedies. American Express has joined forces with some of the biggest names in the fashion and entertainment industries to bring Naomi Campbell’s Fashion For Relief™ -Haiti NYC, 2010 to the Tent at Bryant Park on Friday, February 12 at 7 PM in support of CARE’s Haiti relief fund. Tickets were made exclusively available for Cardmembers to this sold-out event.

Fashion For Relief™ -Haiti NYC, 2010 Runway EventHosted by Sarah Ferguson, Duchess of York, the star-studded Naomi Campbell’s Fashion For Relief™ -Haiti NYC, 2010 event will feature actors, musicians and celebrities walking the runway in various looks created by some of fashion’s top designers and to be later auctioned online at NET-A-PORTER.

American Express Cardmembers were offerred exclusive tickets for this live, Cardmember-only runway event unlike any other, bringing together fashion and entertainment’s most powerful forces for a truly remarkable cause. "American Express is proud to join Naomi Campbell’s Fashion For Relief™ -Haiti NYC, 2010 to help bring together some of the boldest names in the industry for a wonderful cause,” said Jessica Igoe, Director of Global Sponsorship Marketing, American Express. “We are continually looking to connect our Cardmembers with the passions and experiences that they love and we are honored to connect them with an amazing fashion experience under the Tents that will ultimately provide needed assistance for the people of Haiti.”

All proceeds from the sale of event tickets will go to the CARE organization to raise crucial funds towards rebuilding Haiti’s healthcare system for mothers and children. "I am deeply saddened by the recent tragedy in Haiti; so many have been killed and severely affected by the earthquake - women and children in particular are most vulnerable in disasters,” said Naomi Campbell. “Fashion is universal, personal and touches everyone. Our aim is to use this year’s Mercedes-Benz Fashion Week catwalk to reach people and help raise crucial funds to help save the lives of women and children.”

American Express Skybox and Lobby Lounge Under the TentsAmerican Express is thrilled to be back under the Tents providing Cardmembers with access like true industry insiders to more than 40 designer shows. Inside the exclusive American Express Skybox, hosted by celebrity stylist Kate Nobelius, Cardmembers will once again have a spectacular view of all the runway excitement in the Tent and Promenade venues while mingling with the industry’s biggest names to gather personal insights into the world of fashion. Already a must-attend experience for all fashionistas, these highly sought after premium access packages for Platinum Card® and Gold Card members sold out in record time earlier this month. Fashion fans have another opportunity to be a part of the American Express Skybox experience.

Followers of American Express on Twitter, @AmericanExpress, will have the opportunity to win a Skybox package for two to view the Anna Sui and Brian Reyes Fall 2010 runway shows taking place on Thursday evening, February 17 and enjoy all the perks of the luxurious space. Details and a link to enter will be revealed by @AmericanExpress. Those convening under the Tents will be able to experience American Express’ innovative multimedia wall in the Lobby highlighting tweets and insights from some of fashion’s top designers, Skybox experts and Independent Fashion Bloggers. Fashion enthusiasts are encouraged to join the conversation under the Tents and share their fashionable experiences using Twitter and #AmexMBFW to tag their tweets. American Express proudly continues its support of emerging designers in the industry with a $250,000 donation to the CFDA/Vogue Fashion Fund (CVFF), a program of the Council of Fashion Designers of America (CFDA). Proceeds from the sale of Skybox packages will go towards the American Express donation. “Evolving Influence” Independent Fashion Blogger ConferenceAmerican Express will expand their new and exciting fashion experiences this season through a partnership with the Independent Fashion Blogger community.

Building on a strong partnership with the online fashion community, American Express will help present the organization’s first official “Evolving Influence” blogger conference taking place on February 15 at the Helen Mills Theater in New York City. The daylong event, co-moderated by IFB founder Jennine Tamm Jacob, will bring together leading fashion bloggers to discuss the current blogging landscape, the future of social media and forward-thinking ideas to expand and enhance the social network landscape in the fashion community. Panel participants include new front-row denizens Susie Bubble, Bryanboy and 13-year-old wunderkind Tavi Gevinson. To learn more about American Express’ special access to the world of fashion and other exciting entertainment offers, follow @AmericanExpress on Twitter, become a fan of American Express on Facebook and visit www.americanexpress.com/entertainment. ###

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

"I work with Peachy Deegan because she's prolific at what she does. She's a hard worker, she's thoughtful and she's tasteful at what she writes which is very important. Peachy gets the facts correct, and just that alone is worth its weight in gold."

-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
https://warrentricomi.com/

"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
-
Dimitris Nakos, Founder and Owner of
Ammos Estiatorio
https://ammosnewyork.com/

“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

-David Sasuga, Owner of Fresh Origins Microgreens
www.FreshOrigins.com

"Peachy Deegan has the pulse of the nation and highlights exceptional opinion leaders in more than 23,000 inspiring and entertaining posts. Her 100,000 twitter followers are a true testimony to Peachy’s ability to inspire, motivate and entertain. She is a feminine force to be reckoned with and an exemplary example of an influential voice in today’s world."

-Mica Mosbacher, author of the new book The Hurricane Factor: Stormside Patriots and tv political commentator

"It was an honour to be chosen for Movers and Shakers by Peachy Deegan. The questions in the interview were intelligent and insightful and I thoroughly enjoyed answering them. The reaction to the interview has been overwhelmingly positive and has helped bring my art practice to a wider audience."
-Damien Flood, Internationally Acclaimed Artist
http://www.damienflood.ie/

"We were so fortunate to hit Peachy’s radar. Her review of our Warmies was spot-on and came at a great time in our company’s early history.
Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
-Scott Wehrs
President
Intelex U.S.A.
http://www.intelexusallc.com/

"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

-
Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/