If you didn't see the Tibi show last week, let us announce CURLS ARE IN. (And you should click here to see more on that Tibi show.)
So, thank goodness for Redken. Redken has come out with three fabulous solutions that Whom You Know had girls with the three prerequisite kinds of hair test to see how these new innovations worked. We had a girl with coarse hair, a girl with fine hair, and a girl that had medium hair and much like the porridge, chairs and beds of Goldilocks and the Three Bears, all three ended up with curls that were JUST RIGHT. More than 50% of women have naturally curly or wavy hair*, and as we all know, not all curls are created ‘equal.’ Curly hair comes in all shapes, sizes and textures: ranging from fine to coarse, and from loose waves to tight spirals. That’s why women today need customized products specifically for their curly hair type that controls and conditions, allowing them to embrace their natural texture. Calling Redken to the rescue! Announcing Redken’s NEW Curl Collection, offering customized styling products for every curl type so women can achieve the runway-ready curls they’ve always wanted.
“More than ever, curls are becoming the ultimate glamour accessory,” says Rodney Cutler, Redken Brand Ambassador and Owner of Cutler/Redken Salons. “On the runways we’re seeing everything from polished ringlets to sexy, tousled waves. The key is using the right products specific to your curls to create hold and separation for a dramatic but touchable look.”
The NEW Curl Collection consists of three high-performance products customized for different types of curls: NEW soft spin 05 curl-enhancing gel, a lightweight gel that boosts fine curls with avocado oil to deliver healthy bounce,NEW & IMPROVED ringlet 07 curl perfecting lotion, a nourishing lotion with sunflower oil to refine medium-textured ringlets and NEW curl wise 14 defining cream, a moisture-rich cream with mango butter to tame coarse, thick curls with luxurious control. All three products feature the exclusive Curl-Care Complex, with protein to strengthen, antioxidants to help protect against environmental aggressors, and curl-type moisturizers specific to each product that provide the optimal level of moisture needed. And what’s more? They’re simple to use: soft spin 05 and ringlet 07 are applied to damp hair, then diffused or let to air-dry for a frizz-controlled result and ultra-polished finish. Curl wise 14 is applied to damp hair and air-dried for sleek, beautifully conditioned curls.
With products to offer customizable solutions, Redken stylists can recommend the best curl product for a woman’s specific hair type that suits their specific needs. No matter what type of curls they have, with the new Curl Collection women are armed with the ultimate tool to embrace their natural texture and take control over the styles they’ve always wanted! So if you're the girl that has the little curl right in the middle of your forehead, we hope you will be good, very very good! And if you're horrid, use these products so your curls will be good. Whom You Know recommends Redken's New Curl Collection.
To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon.
*Health & Beauty Panel (worldwide results)
