Whom You Know: Howard Greenburg Gallery: THE HEARTBEAT OF FASHION As Inspired by F.C. Gundlach 26 February - 24 April, 2010 Opening Reception: Thursday 25 February, 6 -8pm

Saturday, February 20, 2010

Howard Greenburg Gallery: THE HEARTBEAT OF FASHION As Inspired by F.C. Gundlach 26 February - 24 April, 2010 Opening Reception: Thursday 25 February, 6 -8pm

From our friends at the Howard Greenberg Gallery:

Howard Greenberg Gallery is pleased to present The Heartbeat of Fashion As Inspired by F.C. Gundlach. Originally conceived by collector, photographer, and publisher F.C. Gundlach, The Heartbeat of Fashion illustrates the history of fashion photography in the broadest sense anddocuments how fashion is a central part of our lives. It re-examines the role of the fashion photograph and the ways in which fashion reflects the ideas and attitudes of the times. Fashion and the fashion photograph are broadly interpreted as more than just a means to sell clothing; they have to anticipate trends and visualize ideas through images that are identifiable. "The catwalks of the world are no longer to be found in the protected zones of the fashion metropolises; they have moved onto the streets and into the living-rooms, kitchens and bedrooms of our society," notes Gundlach.

Following Gundlach's theme, Howard Greenberg Gallery will exhibit a group of photographs from its collection including works by Richard Avedon, Lillian Bassman, Brassai, Bruce Davidson, Frantisek Drtikol, Louis Faurer, William Klein, Leon Levinstein, Saul Leiter, Lisette Model, George Platt Lynes, Edward Steichen, and Irving Penn, among others.

Born in 1926, F.C. Gundlach was one of Germany's leading fashion photographers of the 50s, 60s, and 70s. Today, he is also a highly regarded collector, curator and publisher. For more than four decades, he not only shaped fashion but also influenced the perception of fashion in Germany. His work has been widely published in international magazines such as Stern,Brigitte, Quick, Revue, Elegant Welt, and Film und Frau among many others. For Brigitte alone, he shot 180 magazine covers. In addition to his own work, Gundlach has always supported the medium. In 1967 and 1971 respectively, he founded two photographic labs. Both companies offered services to photographers including black-and-white and color labs, an equipment rental service, studio rentals and a bookstore. He eventually transitioned into a photographic dealer, opening Galerie F.C. Gundlach in 1975, one of the first photo galleries in Germany. The gallery held approximately 100 exhibitions until its closing in 1992. In addition, he founded The House of Photography in Hamburg, which opened in 2003 with the donation of his personal collection.

In the South Gallery, we will exhibit F.C. Gundlach's striking fashion images from the 50s, 60s, and 70s.

Howard Greenberg Gallery. 41 E. 57th St. Suite 1406. NYC. 10022. 212. 334. 0010

Tuesday through Saturday, 10am to 6pm
http://howardgreenberg.com/

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