Whom You Know: THE ITALIAN WINE CONSORZI vino brunello di montalcino, chianti ClassicO, nobile di montepulciano AND conegliano-valdobbiadene PROSECCO SUPERIORE launch NEW U.S. PROMOTIONAL INITIATIVE february 2010

Friday, February 5, 2010

THE ITALIAN WINE CONSORZI vino brunello di montalcino, chianti ClassicO, nobile di montepulciano AND conegliano-valdobbiadene PROSECCO SUPERIORE launch NEW U.S. PROMOTIONAL INITIATIVE february 2010

The Consorzi Brunello di Montalcino, Chianti Classico, Vino Nobile di Montepulciano and Conegliano-Valdobbiadene Prosecco Superiore have joined together to launch a new multi-year U.S. promotion entitled “The Italian Wine Masters.” The program showcases more than 150 producers from these prestigious Denominazione di Origine Controllata e Garantita (D.O.C.G.) wine producing regions. Italy currently has 321 D.O.C. regions of which 44 are designaged as D.O.C.G.

“This is a unique collaboration among four of Italy’s leading D.O.C.G. regions, giving us more leverage to market our wines outside Europe,” stated the leaders of the Consorzi at a press conference to present the Italian Wine Masters program. The United States is the first stop in a multi year global program. Similar Italian Wine Masters tastings and seminars will be held in Japan in Fall 2010 with more activities in other markets planned through 2012.

First year activities in the U.S. kicked off the week of first week of February with a tasting and seminars for wine industry professionals and members of the press in Chicago on February 1 at the Chicago Hilton and on February 4 at the Waldorf=Astoria hotel. Anthony Giglio, author of Food & Wine Magazine Wine Guide 2010 and wine columnist for the U.S. edition of La Cucina Italiana magazine conducted master classes in both cities. One session, entitled “Terroir, Diversity, and Complexity of Brunello di Montalcino, Chianti Classico and Vino Nobile di Montepulciano, featured a tasting of selections from the three appellations of Tuscany. A second, entitled, “The Evolution of Prosecco, Conegliano Valdobbiadene.” Showcased different styles of Prosecco wines from Conegaliano, Valdobbiadene and Cartizze.

Peachy Deegan was in attendance yesterday and Whom You Know graciously thanks our fabulous friend Carmen of E.J. Gallo who told us about this outstanding event. We loved loved loved the Brunello class; it was our first one!

Producers at the grand tastings featured their latest releases which included the 2005 Brunello di Montalcino (four star rating) and 2004 Brunello Riserva (five star rating) the 2006 vintage from Chianti Classico (five star rating), the 2006 vintage from Nobile di Montepulciano (five star rating) and the 2009 release of Prosecco Conegliano Valdobbiadene Superiore, considered “outstanding” according to the region’s Consorzio.

More than 1000 members of the trade and media are expected to attend the two events. For more information contact www.italianwinemasters.com.

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

"I work with Peachy Deegan because she's prolific at what she does. She's a hard worker, she's thoughtful and she's tasteful at what she writes which is very important. Peachy gets the facts correct, and just that alone is worth its weight in gold."

-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
https://warrentricomi.com/

"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
-
Dimitris Nakos, Founder and Owner of
Ammos Estiatorio
https://ammosnewyork.com/

“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

-David Sasuga, Owner of Fresh Origins Microgreens
www.FreshOrigins.com

"Peachy Deegan has the pulse of the nation and highlights exceptional opinion leaders in more than 23,000 inspiring and entertaining posts. Her 100,000 twitter followers are a true testimony to Peachy’s ability to inspire, motivate and entertain. She is a feminine force to be reckoned with and an exemplary example of an influential voice in today’s world."

-Mica Mosbacher, author of the new book The Hurricane Factor: Stormside Patriots and tv political commentator

"It was an honour to be chosen for Movers and Shakers by Peachy Deegan. The questions in the interview were intelligent and insightful and I thoroughly enjoyed answering them. The reaction to the interview has been overwhelmingly positive and has helped bring my art practice to a wider audience."
-Damien Flood, Internationally Acclaimed Artist
http://www.damienflood.ie/

"We were so fortunate to hit Peachy’s radar. Her review of our Warmies was spot-on and came at a great time in our company’s early history.
Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
-Scott Wehrs
President
Intelex U.S.A.
http://www.intelexusallc.com/

"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

-
Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/