Whom You Know: NIGHTLIGHT: The Silver Lining Society Successfully Holds its Fourth Annual Winter Gala to Benefit the Hope & Heroes Children’s Cancer Fund at Columbia University Medical Center

Monday, February 22, 2010

NIGHTLIGHT: The Silver Lining Society Successfully Holds its Fourth Annual Winter Gala to Benefit the Hope & Heroes Children’s Cancer Fund at Columbia University Medical Center

The Silver Lining Society, holding its Fourth Annual Winter Gala, will continue its mission of raising awareness and funds for pediatric oncology at

Columbia University Medical Center.

This post is in Silver for a reason! This weekend Whom You Know attended the annual Gala for the Silver Lining Society and it was a smashing success. What we were most impressed with was the enthusiasm and dedication by this young group, who are mainly in their 20's. It is not often that such a young group is so motivated in achieving their charitable goals and we commend them and their vision for making a difference in pediatric oncology. As you know of the Charitable Peachy entries, cancer charities have been covered the most and we think finding a cure for cancer is among the most important goals we can support.

At HQ, Peachy Deegan was pleased to meet the following guests:

Carol Decoene, soon-to-be cancer survivor!

Ryan Alovis

Rorie Wach

Adam Miller

Stephanie Maslin

Brett Maslin

Joshua Tolkin

Michael S. Grant

Josh Berg

Jonathan S. Itzkovitz

Miranda Feldmann

Jamie Goldstein

Matthew Markovics

Justin Katz

Josh Kalegua

Melissa Bushell

Jeremy Shatan

The New York based Silver Lining Society (SLS), a charitable group of young professionals dedicated to making a difference in the lives of children battling cancer, held its Fourth Annual Winter Gala on Saturday February 20^th, 7 PM, at LQ nightclub in Manhattan. Through awareness and fundraising, SLS acts as ambassadors and supporters of Hope & Heroes Children’s Cancer Fund at Columbia University Medical Center to help provide children battling cancer and their families with alternative medicine, psychological counseling, wellness initiatives, and access to the only phase 1 pediatric clinical trials in the Tri-State Area.

“For the past four years, Silver Lining Society has become a recognizable brand and a strong force in the fundraising world,” explains cofounder Ryan Alovis. “Our upcoming Winter Gala will surpass expectations, as all our events have, year after year. SLS is dedicated to changing the world, and we’re doing just that.”

Through fun and meaningful social events, the Silver Lining Society has spread the importance of charitable involvement across the youth community of New York City, and February 20^th was a night to remember. The Fourth Annual Winter Gala had a premium top shelf open bar, incredible Hors d’oeuvres, celebrity guest DJ Niko of Z100, special musical performances and a silent auction with items ranging from private suites at Ranger games to a haircut from celebrity stylist Ted Gibson, which includes a color from his lead colorist and a gift basket of amazing products. Previous events (Winter Gala, Fashion Show, Spring du Soleil) have raised in excess of $250,000 in support of eradicating pediatric cancer.

For further information please visit www.silverliningsociety.org. Tickets purchased in advance were $105, and tickets were at the door for $125. All proceeds from the event will benefit the Hope & Heroes Children’s Cancer Fund at Columbia University Medical Center. Please visit www.hopeandheroes.org.

Silver Lining Society is a group of young professionals in New York City that acts as ambassadors and supporters of Hope & Heroes Children’s Cancer Fund at Columbia University Medical Center. SLS is a group of young people committed to making a difference for children with cancer by raising funds and awareness through exciting social events that are meaningful, fun and spread the importance of charitable involvement among the youth community of Manhattan. All money raised goes directly to the Hope & Heroes Children’s Cancer Fund at Columbia University Medical Center. SLS is thrilled to be hosting their Fourth Annual Winter Gala February 20^th to raise money and involvement for this very important cause.

Hope & Heroes Children’s Cancer Fund exclusively supports the medical treatment of children with cancer and their families in NYC. Their beneficiary is the Herbert Irving Child & Adolescent Oncology Center at Columbia University Medical Center, one of the largest and most distinguished pediatric oncology programs in the United States. Philanthropy allows them to provide exemplary patient care and specialized programs to assist our patients and their families through the cancer journey. Their young patients have free access to complementary and alternative medicine (massage, acupuncture, aromatherapy, etc.), counseling and emotional support, novel drugs through clinical trials for hard to treat pediatric cancers and survivorship wellness initiatives. These programs cannot exist without public and private support.

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