Whom You Know: Perry Ellis Fall 2010 Collection February 15 in Bryant Park a Hit!

Tuesday, February 16, 2010

Perry Ellis Fall 2010 Collection February 15 in Bryant Park a Hit!

It is the rare occasion when one goes to a show during Fashion Week and we see a parade of men and men only! This is exactly what you would have seen if you were at the Perry Ellis show last night. The Perry Ellis Fall 2010 Collection by Creative Director John Crocco boasted 42 dashing new looks that complemented the modern men that owned the runway. We liked how the classic styles showed updated flair and many of the looks, similar to the Lacoste show, were looks that guys in Manhattan would actually wear in real life.

The paisley details enraptured as as did the pieced velvet looks. A lot of dark chocolate as a color was captured in this collection and it was fitting. The dressy looks were our favorite of the many. The jackets were dashing, the sharp lines of everything were well-cut and the classic Perry Ellis is back. Though the crowd was mainly masculine as well we think the women in the audience really enjoyed this one-finally some eye candy for the female population in Manhattan! We always support equal time no matter which way. Congratulations Perry Ellis!

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This season marks the final season of shows at the iconic tents at Bryant Park in New York City. Perry Ellis is proud to capture this moment as the brand enters into a new decade of digital significance. Perry Ellis joins the digital media realm and will stream the show live on their website, www.perryellis.com.

As the wave of digital immediacy continues to be the most widespread and constant way in which people receives information, Perry Ellis embraces the opportunity to be able to have a direct dialogue with their consumer base. Through such channels as Facebook and Twitter, Perry Ellis will continue to use these social media platforms to promote their brand. We look forward to bringing you this coverage at Whom You Know! Perry Ellis is excited to work with its traditional media partners to help get the word out through such new forums of media as GQ.com, VanityFair.com and Out.com and of course Whomyouknow.com.

“We are excited to be live from New York this fashion week.” states John Crocco, Creative Director of Perry Ellis. “We wanted to be able to share the new collection with everyone in real time, giving our customers and fans a chance to experience the excitement right along with us.”

Perry Ellis’ most recent digital initiatives can be seen in development on the brand’s Facebook page and Twitter account at www.facebook.com/PerryEllis and www.twitter.com/PERRYELLIScom.

Through the creation of such tabs as Brand Ambassadors, Photos, Video, and the traditional Facebook Wall, Perry Ellis is creating a branding forum that both reinforces the company’s image and encourages dialogue about the brand’s evolution online. In conjunction with the live-streaming of the FW2010 Show on www.perryellis.com, the Perry Ellis Facebook page will host a sweepstakes for fans, from February 1^st– 15^th, to enter to win a trip for two to see the Perry Ellis September 2010 show in New York City. With Twitter, Perry Ellis utilizes its Style Coordinator, Amanda Tompkins, to provide an everyday, internal voice to the brand as she remarks about Perry Ellis and life in real time.

With down-to-the-minute updates and immediate feedback to an audience that continues to grow, Perry Ellis is seizing social media as opportunities to not only re-establish itself as a brand but to re-establish its relationships with consumers and fans who matter most.

About Perry Ellis International

Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories, and fragrances. The Company's collection of dress and casual shirts, golf sportswear, sweaters, dress and casual pants and shorts, jeans wear, active wear and men's and women's swimwear is available through all major levels of retail distribution. The Company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands including Perry Ellis®, Jantzen®, Laundry by Shelli Segal®, C&C California®, Cubavera®, Munsingwear®, Savane®, Original Penguin®, Grand Slam®, Natural Issue®, Pro Player®, the Havanera Co. ®, Gotcha®, Girl Star® and MCD®. The Company enhances its roster of brands by licensing trademarks from third parties including Dockers® for outerwear, Nike® and JAG® for swimwear, and PING® and PGA TOUR® for golf apparel. Additional information on the Company is available at http://www.pery.com.

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