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Friday, February 26, 2010

Whom You Know Is Pleased to Kick Off Our Coverage of Acqua Di Parma with the Uplifting BERGAMOTTO DI CALABRIA: You Absolutely Need It In Your Manhattan February!

We take our mission of improving your life very seriously here at Whom You Know, and yesterday Peachy Deegan looked out her window and wished she was in Florida.  


We are still in Manhattan, and today we are wishing we were in the fabulous Mediterranean, shown above, and BERGAMOTTO DI CALABRIA by Acqua Di Parma is taking us there, if only in scent!


We were told it was sunshine in a bottle.  We have found it is much more!  The fresh, invigorating fragrance is absolutely uplifting and brings you to a state of mind where the sun is shining, the water is blue, the grass is green, the flamingos are pink, and you are perhaps on your boat floating away with your feet up sipping a nice drink with a little umbrella in it while your captain guides you. (And you have an amazing tan.)  You really need BERGAMOTTO DI CALABRIA in the super blizzard we are experiencing right now in Manhattan. 



Dazzling, sun-drenched scenery and unadulterated joie de vivre make up the spectacular nature of the Italian Mediterranean. Emotions are captured in the refined fragrances of the Acqua di Parma Blu Mediterraneo line. Each fragrance, formulated for sophisticated customers, is inextricably linked to an unforgettable, exclusive destination where the colors, sounds and scents are skilfully brought to life through the Blu Mediterraneo collection.

The Blu Mediterraneo range continues its exciting journey with Acqua di Parma’s latest extraordinary composition, Bergamotto di Calabria, a new and uplifting fragrance designed to stimulate sensations of intense, sparkling vitality. 

The origins. An intense, resolute land.
Calabria, an intense area of land set like a jewel between two seas with infinite shades of blue, contains a beauty forged by contrasts, which can only be discovered gradually. Magnificent vestiges of an ancient past and of an artistic heritage stratified over thousands of years. The deep roots of an ancient land resonate with distant echoes of Ancient Greece, the mythical Scylla, on the edge of the world, immersed and untamed. With mountains and plateaus that offer breath-taking views, the villages seemingly cling to the rocks, each with its own history and tradition, under the crown of dazzling blue sky. This unique, fascinating land is the home of the most precious, high quality varieties of bergamot, the ideal habitat for the vast fields of citrus groves cultivated with care and passion for centuries and where, with the passing of the seasons, each bergamot fruit is imbued with reflections of the sea, the colours of the earth, the fragrance of the wind, the vitality of the sun. This is the home of the authentic, precious Bergamotto di Calabria, a small juicy fragrant gift of nature enclosed in a bright shiny rind which, as it ripens, changes from deep green to golden yellow.  

The essence. D.O.P. purity and quality.
Essential oil of bergamot has always been one of the main traditional ingredients of “Haute Parfumerie”. Acqua di Parma carefully selects only the purest, top quality oil extracted exclusively from fruits guaranteed by the D.O.P. (a seal that reflects the Protected Denomination of Origin) which is certified by the Bergamot Consortium of Reggio Calabria.
The highest grade of essence is obtained by combining two different varieties of bergamot fruits, each with a different Olfactive personality: the first from the groves cultivated along the Ionian coast and the second from the areas around Reggio Calabria. These two varieties generate an exceptional synergy of olfactory sensations that fully express all the infinite nuances of the fragrance of bergamot. Fresh, tangy-green sparkling notes blend seamlessly with sweet, floral nuances. The highly sophisticated method of extraction guarantees that all aspects of this extraordinary essence are preserved intact, maintaining its exceptional roundness. An essence redolent of the authentic, pure naturalness of the fruit on the tree. Creating Bergamotto of Calabria, Acqua di Parma has, for the first time, made the bergamot the unchallenged leading player of its fragrance. This is also first time that D.O.P. bergamot has been used in perfumery.
 
The fragrance.
Vibrant and sunny.
A skilfully-facetted composition that rotates around an exceptional essence of Bergamot. The other ingredients, just as natural and precious, have been selected one by one to highlight the different nuances of real Bergamotto di Calabria.

The fragrance opens with a burst of vitalizing energy. The green, sparkling top notes of bergamot are exalted by the freshness of citron, also from Calabria. The perfume slowly unlocks its soft, intense bouquet, revealing the fruity, floral accord of bergamot in its heart notes, emphasized by refined nuances of cedar wood and red ginger. A splendid symphony rounded out by base notes that reveal the richest, warmest accords of the fragrance, with an unusual combination of vetiver, Benzoin and musk.

An uplifting scent, unleashing all the sun-splashed beauty of an ancient land and the luxuriant splendour of Mediterranean nature. 

The Range:
Eau de Toilette spray
A sudden sensation of the pure natural fragrance of bergamot fruits on the skin, at once refreshing, transparent and rich in multi-faceted nuances. Recall the pleasure of basking in the perfectly sun-drenched and unspoiled sea, sky and the land of Calabria.   Available in a 60ml EDT for $70 and 120ml EDT for $106. 

Exhilarating body cream
An extraordinarily luminous, soft-textured, body cream with a rich, hydrating, protective formula that is quickly absorbed by the skin, leaving it soft and velvet-smooth. An exhilarating moment of beauty and well-being, made unique by the crisp notes of the purest, high quality bergamot.    200ml, $67.
 
Bergamotto di Calabria will launch exclusively at Neiman Marcus stores in January of 2010 with a worldwide launch scheduled for March, 2010. 

The entire Blu Mediterraneo collection is available at fine speciality stores including Neiman Marcus, Barneys New York, select Nordstrom stores and Saks Fifth Avenue.  Online, Acqua di Parma is sold on Sephora.com, Saks.com and Neimanmarcus.com. 

***

Blu Mediterraneo. Each fragrance, an unforgettable place. 

Surrounded in silence and the infinite nuances of an ancient, deep sea, on the horizon, fishing boats slowly make their way back to the port in the sunlit morning. The paved, narrow streets are cool and shady. Tiny colored houses faded by the salt cling to the seaside cliffs.  These are all images characteristic of the unforgettable scenery of the Mediterranean landscape.

Blu Mediterraneo, an evolving collection of scented memories, and emotions conjured by the purest, most authentic Italian Mediterranean lifestyle.  

A theatre of sun, blue skies and enchanting nature. Mandorlo di Sicilia.
The intense emotion of the very first Blu Mediterraneo fragrance, created in the shade of an ancient, surprising Greek theatre set against the backdrop of an imposing volcano which stretches all the way down to the sea. Mandorlo di Sicilia is dedicated to an ancient island with breathtaking views and sites of natural, raw beauty. Unleashing a sense of gentle sensuousness, this sweet fragrance opens with effervescent bergamot and an aromatic essence of almond and star anise.
 
Amidst golden hills and magical silences. Cipresso di Toscana.
Cipresso di Toscana, inspired by a landscape of gently rolling hills scattered with unspoiled, majestic Renaissance architecture and ancient stone towns immersed in woods which exude resin, pine-needle and cypress scents.  An energizing fragrance which captivates with the vivacity of grapefruit and Petitgrain, pleasantly combined with the aromas of clary sage and rosemary.
 
The escape of the Mediterranean. Arancia di Capri.
A secluded, cosmopolitan island, Capri is an enchanting Mediterranean haven in a setting of truly majestic beauty: set against the backdrop of the Faraglioni, ruggedly sculpted by the sea and wind, where the deep blue color of the Grotta Azzurra constantly interplays with the sun’s rays. Arancia di Capri transports you with deeply soothing properties, thanks to its perfect blend of Mediterranean citrus fruits and sensuous caramel and musk.
 
A small Eden perched above the sea. Fico di Amalfi.
Amalfi, where small white houses cling to the rocks and the sea is dotted with tiny beaches, a splendid, ancient Maritime Republic immersed in the perfume of citrus groves. Vibrant, intense nature which conquers the senses, taking you by surprise just like the intensely vitalizing effect of Fico di Amalfi. A perfume which offers a truly joyful celebration of the Mediterranean spirit with the stimulating notes of mandarin, bergamot, orange, grapefruit, fig and cedar.
 
An island suspended in time. Mirto di Panarea.
Mirto di Panarea, a fragrance inspired by the strikingly beautiful views of an island which is both gentle and wild, immersed in peace and silence, a treasure chest of natural beauty and sophisticated glamour. The ancient allure of a volcanic landscape, a place to recharge your batteries in direct contact with the Mediterranean landscape. A regenerating essence that opens with the unmistakable, enveloping notes of myrtle, set off by the citrusy notes of Calabrian lemon and sweet orange and the essential, pure aroma of basil. 

A rugged and sun swept costal paradise.  Bergamotto di Calabria
Bergamotto di Calabria, the newest fragrance in the Blu Mediterraneo collection is inspired by the beloved Bergamot fruit and the idylic land of Calabria.  Surrounded by three seas, this land is riddled with spectacular coastline and pristine beaches and is home to the world’s best Bergamot supply. This sunny and joyful fragrance uplifts with the effervescent charm of Bergamot D.O.P. and Citron and captivates with a unique blend of red ginger, cedar wood, vetiver and musk.
 
http://www.acquadiparma.it/en/home.html 

 

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