Whom You Know: Zenith International Declares Icelandic Glacial Natural Spring Water Source Certifiably Sustainable

Tuesday, February 2, 2010

Zenith International Declares Icelandic Glacial Natural Spring Water Source Certifiably Sustainable

ÖLFUS, Iceland (February 2, 2010) — Icelandic Water Holdings ehf, makers of the award-winning CarbonNeutral® natural spring water Icelandic Glacial, announced today that the source of their super-premium bottled water has been deemed certifiably sustainable by Zenith International, Europe’s leading food and drinks consultancy.

Whom You Know has recommended Icelandic Glacial Natural Spring Water:

http://www.whomyouknow.com/2009/10/peachys-pantry-icelandic-glacial.html

As the world’s first CarbonNeutral® certified bottled spring water for both product and operations, Icelandic Glacial delivers a water of exceptional purity to consumers with a “net zero” carbon footprint. The company uses 100% natural green energy in the form of geothermal and hydroelectric power to fuel production.

Icelandic Glacial’s water source is Iceland’s Hlíðarendi Spring, part of the Ölfus Spring System, a catchment zone formed during a massive volcanic eruption more than 4,500 years ago. Ölfus Spring is a renewable resource, replenished annually by infiltration of rainfall and snow melt over uninhabited lava fields. Ninety-nine percent of the Ölfus flow releases to the sea below mean sea level. The only outflow to surface water is at Hlíðarendi, where a pond collects spring discharges which then flow for two kilometres before disappearing underground. It is from this system that the Icelandic Glacial water is taken.

“Sustainability is what sets Icelandic Glacial apart from other bottled waters, and we work hard to ensure that we are providing the purest water with the least amount of impact on the environment,” said Jon Olafsson, chairman and co-founder, Icelandic Glacial. “We are proud to share one of Iceland’s most sustainable natural resources with the rest of the world.”

Icelandic Glacial has been declared truly sustainable because it doesn’t deplete or permanently damage the source from which it’s abstracted. Icelandic Glacial does not pump water from the spring, but collects what flows naturally to the ground surface, using an estimated 0.1% of the total spring flow annually. The small Hlíðarendi surface water system is protected by making up the harvested water with water from a nearby aquifer.

At last year’s World Water Forum in Istanbul, plans were set for creating an official “Sustainable Water” certification program. Global standards are slated to be in place by 2011.

“The source of Icelandic Glacial water meets all hydrological criteria for sustainability and will, in our opinion, meet global certification requirements when they are published in 2011,” remarked Duncan Finlayson, Director at Zenith International, which has been evaluating the spring system since 2005 and is a leading hydrogeological consultant to the global beverage industry.

In addition to being carbon neutral and from a sustainable source, Icelandic Glacial’s label and plastic bottle are 100% recyclable. For more information about Icelandic Glacial, visit www.icelandicglacial.com.

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About Icelandic Glacial Natural Spring Water

Located in Ölfus, Iceland, Icelandic Glacial is an environmental pioneer in the industry. The company uses 100% natural green energy in the form of geothermal and hydroelectric power to fuel production. The source of Icelandic Glacial is the legendary Ölfus Spring, a naturally replenished catchment zone formed during a massive volcanic eruption more than 4,500 years ago, and which has been deemed certifiably sustainable by Zenith International, Europe’s leading food and drinks consultancy.

Icelandic Glacial was named “Best Water of 2007” by industry experts BevNET, and also received accolades for the “Best Sustainability Initiative” at the 2007 BottledWaterWorld awards.

Icelandic Glacial is distributed in the United States by Anheuser-Busch, which took a 20 percent ownership stake in the company in July 2007.

For more information on Icelandic Glacial, go to www.icelandicglacial.com.

About Zenith International
Since the 1990s, Zenith International has been recognised as Europe’s leading food and drinks consultancy. Zenith International has over 1,000 clients across more than 50 countries. The company’s main activities involve comprehensive market analysis, strategic and commercial advice, financial and technical consulting projects, information services, and event organisation.

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