Whom You Know: Zippo Heats Up Selling System with New, Multi-Item Outdoor Line Three new products join proven sellers to offer complete range of fire and heat solutions

Tuesday, February 2, 2010

Zippo Heats Up Selling System with New, Multi-Item Outdoor Line Three new products join proven sellers to offer complete range of fire and heat solutions

Peachy Deegan is not rugged. Peachy Deegan does not sleep in a tent. Peachy Deegan thinks hiking is going through Central Park from the east side to the west side, and back. She is in no way the child from her family that made Eagle Scout (well, she is not even a boy.) But we are in Manhattan, not Manhattan Beach, and it is FEBRUARY, so we wanted to show you an innovative way to keep warm with Zippo this winter! In particular we like the handwarmer. It's sleek, thin design is perfect for your pocket and it is easy to use and lasts for hours on end. You can use it for an entire day, quite literally to keep your hands warm when the weather isn't. We have tried and tested this and it is just one item in a lineup of many that make you able to Brave the Cold!

Of course, you might want to use this especially for your winter getaways outside of Manhattan to your country house (which is hopefully in Connecticut?). Retailers hunting for merchandise to fire up the spring selling season have a new outdoor line from Zippo to lure their customers to the checkout. The new Zippo Outdoor Line includes three new products – Campfire Starter, Emergency Fire Starter Kit and the Flexible Neck Utility Lighter – along with proven performers such as the Windproof pocket lighter, Outdoor Utility Lighter and Hand Warmer. Accessories, such as fuel, flints, replacement burners, wicks and sticks are also part of the new collection.

“Our new Outdoor Line offers retailers a complete range of flame and heat products in a variety of merchandising options to fit retailers’ needs,” said Greg Booth, the company’s president and CEO. “The three new products are a direct response to the increasing popularity of rugged outdoor activities.”

New Products Meet Critical Needs of Today’s Outdoorsman

Featuring a western red cedar aroma, the new Campfire Starter is a unique blend of compressed cedar saw dust and wax for quick lighting even in the wettest conditions. Made of 100% all natural recycled materials, the back is scored for easy separation to start up to four fires. Lightweight and easy to pack, Campfire Starter has a suggested retail price of $1.49, making it ideal for camping, hiking, campfires as well as barbecues and fireplaces at home.

The new Emergency Fire Starter is designed to do exactly what its name implies – start fires in emergency situations. It’s rugged metal construction and reliable flint-wheel ignition features rayon-made waxed, water-resistant tinder sticks for quick and easy fire starting even in the most rugged conditions. The lid has a water-resistant o-ring seal to protect the tinder sticks. The Emergency Fire Starter is a necessity in extreme altitudes as well as wilderness camping, hiking and hunting. It has a targeted retail price of $14.95 with replacement waxed tinder sticks in eight unit packets suggested at $4.95.

The new Flexible Neck Utility Lighter is ideal for getting flame to any hard-to-reach place in the great outdoors or around the house. This rugged, ergonomically-designed new tool comes equipped with an advanced ignition system, wind-resistant dual flame technology, adjustable flame, fuel level-indicator and a patented child-resistant safety button. The flexible extended neck is topped by a slim, powerful nozzle that easily fits all lighting openings such as lanterns, grills and campfires. Available in Satin Silver or a rubberized flat black finish, the Flexible Neck Utility Lighter’s suggested retail price is $19.95.

“The addition of these three new products really offers a complete range of flame tools to meet every activity, from the great outdoors to the back yard barbecue,” Booth said.

Proven Performers Give Outdoor Line Instant Credibility with True Outdoorsmen

Rounding out the new Zippo Outdoor Line are products that have stood the test of time and rugged use.

The Zippo Windproof Lighter has been a useful tool for outdoorsmen for over 77 years.
Zippo’s robust Outdoor Utility Lighter has become a must-have tool when camping, fishing or hiking.
The Zippo Hand Warmer’s has been a huge success since it was introduced in 2006. It’s slim design and long lasting radiant heat has made it Zippo’s number one non-lighter product for the past two years.

About Zippo

Founded in 1932, Zippo celebrates more than 75 years as a leading global marketer of refillable windproof pocket and utility lighters with an unparalleled lifetime guarantee. Based in Bradford, Pa., the company and its 600 employees manufacture and distribute products to more than 160 countries. Zippo also owns W.R. Case & Sons Cutlery Company, one of America’s oldest and finest knife manufacturers, and Zippo Fashion Italia, maker of Italian fashion leader goods. For more information about Zippo, please visit Zippo.com.

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

"I work with Peachy Deegan because she's prolific at what she does. She's a hard worker, she's thoughtful and she's tasteful at what she writes which is very important. Peachy gets the facts correct, and just that alone is worth its weight in gold."

-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
https://warrentricomi.com/

"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
-
Dimitris Nakos, Founder and Owner of
Ammos Estiatorio
https://ammosnewyork.com/

“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

-David Sasuga, Owner of Fresh Origins Microgreens
www.FreshOrigins.com

"Peachy Deegan has the pulse of the nation and highlights exceptional opinion leaders in more than 23,000 inspiring and entertaining posts. Her 100,000 twitter followers are a true testimony to Peachy’s ability to inspire, motivate and entertain. She is a feminine force to be reckoned with and an exemplary example of an influential voice in today’s world."

-Mica Mosbacher, author of the new book The Hurricane Factor: Stormside Patriots and tv political commentator

"It was an honour to be chosen for Movers and Shakers by Peachy Deegan. The questions in the interview were intelligent and insightful and I thoroughly enjoyed answering them. The reaction to the interview has been overwhelmingly positive and has helped bring my art practice to a wider audience."
-Damien Flood, Internationally Acclaimed Artist
http://www.damienflood.ie/

"We were so fortunate to hit Peachy’s radar. Her review of our Warmies was spot-on and came at a great time in our company’s early history.
Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
-Scott Wehrs
President
Intelex U.S.A.
http://www.intelexusallc.com/

"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

-
Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/