Whom You Know: ABC Another Brilliant Campaign: ECCENTRIC CHARISMA: JULIANNE MOORE INTERPRETS THE SPIRIT AND VALUES OF BVLGARI

Sunday, March 21, 2010

ABC Another Brilliant Campaign: ECCENTRIC CHARISMA: JULIANNE MOORE INTERPRETS THE SPIRIT AND VALUES OF BVLGARI

ECCENTRIC CHARISMA: JULIANNE MOORE INTERPRETS THE SPIRIT AND VALUES OF BVLGARI

We see this ad campaign everywhere in Manhattan. It is beautifully done and an example of excellence in advertising. It does not surprise us one bit that it is advertising BVLGARI as that is one of our favorites. Actress Julianne Moore appears in BVLGARI’s Spring/Summer 2010 jewelry and watch advertising campaign. The campaign, debuted in February 2010, marks a new artistic direction for BVLGARI: rather than focusing on individual product categories, the ads will depict a lifestyle that they are calling Eccentric Charisma. Each image features items from several of BVLGARI’s jewelry, watches and accessories collections.

Julianne Moore, an actress with 48 films and 4 Oscar nominations to her credit, was chosen because she represents the style and personality of the BVLGARI woman. She exudes a timeless charisma and inescapable magnetism; her extraordinary combination of extraordinary beauty, sharp intelligence and confidence are ideal for BVLGARI’s campaign.

Mert Alas and Marcus Piggot photographed the campaign at Tony Duquette’s magnificent DAWNRIDGE house in Beverly Hills. Moore is shown lounging about in an exotic and opulent salon decorated in rich brocades, sumptuous jewel tone satins and plush peacock feathers. Julia von Boehm styled Moore to appear mysterious, luminous and sophisticated. She wears 115 carat Colombian teardrop emerald earrings and Serpenti snake bracelets coiled around her wrists. She clutches BVLGARI’s new Chandra (Sanskrit for “moon”) bag in chestnut and Prussian blue leather.

The first backstage glimpses of the ad campaign can be seen at the following links:
•http://www.youtube.com/watch?v=HRVQ7LcsbVc
•http://www.facebook.com/#/video/video.php?v=1301932033550&ref=mf
•http://bit.ly/7knKhU

Pendent earrings worn by Julianne Moore in BVLGARI’s SS 2010 advertising campaign, with detachable Colombian pear-shaped emeralds, weighing 52.86 and 62.32 carats respectively. The emeralds are exceptional for their size, uniform color and perfect match. They were included in BVLGARI’s first retrospective exhibition at Il Palazzo delle Esposizioni in Rome from May through September, 2009.

***

Whom You Know has previously featured BVLGARI emeralds in Rock Your Body, twice.

The earrings we like:

http://www.whomyouknow.com/2009/07/rock-your-body-emerald-and-diamond.html

The necklace we like:

http://www.whomyouknow.com/2010/01/rock-your-body-with-bvlgari-emerald-and.html

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

"I work with Peachy Deegan because she's prolific at what she does. She's a hard worker, she's thoughtful and she's tasteful at what she writes which is very important. Peachy gets the facts correct, and just that alone is worth its weight in gold."

-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
https://warrentricomi.com/

"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
-
Dimitris Nakos, Founder and Owner of
Ammos Estiatorio
https://ammosnewyork.com/

“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

-David Sasuga, Owner of Fresh Origins Microgreens
www.FreshOrigins.com

"Peachy Deegan has the pulse of the nation and highlights exceptional opinion leaders in more than 23,000 inspiring and entertaining posts. Her 100,000 twitter followers are a true testimony to Peachy’s ability to inspire, motivate and entertain. She is a feminine force to be reckoned with and an exemplary example of an influential voice in today’s world."

-Mica Mosbacher, author of the new book The Hurricane Factor: Stormside Patriots and tv political commentator

"It was an honour to be chosen for Movers and Shakers by Peachy Deegan. The questions in the interview were intelligent and insightful and I thoroughly enjoyed answering them. The reaction to the interview has been overwhelmingly positive and has helped bring my art practice to a wider audience."
-Damien Flood, Internationally Acclaimed Artist
http://www.damienflood.ie/

"We were so fortunate to hit Peachy’s radar. Her review of our Warmies was spot-on and came at a great time in our company’s early history.
Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
-Scott Wehrs
President
Intelex U.S.A.
http://www.intelexusallc.com/

"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

-
Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/