Whom You Know: Pureology Previews Expected Oscar Hairstyles at the Global Green USA’s 7th Annual Pre-Oscar® Party

Thursday, March 4, 2010

Pureology Previews Expected Oscar Hairstyles at the Global Green USA’s 7th Annual Pre-Oscar® Party

As an ongoing supporter of Global Green USA, Pureology Serious Colour Care is working towards a more sustainable future and enlisted Pureology Colour Ambassador and owner of Byu-ti/Pureology Salon Natasha Sunshine to showcase this year’s expected Oscar hairstyles at Global Green USA’s 7^th Annual Pre-Oscar® Party in Hollywood, CA. With 1,500 attendees, including A-list celebrity supporters Leonardo DiCaprio, Jessica Alba, Serena Williams, James Cameron and Juliette Lewis,guests at the Avalon Hollywood were treated to exclusive musical performances by Camp Freddy and friends, Benji and Joel Madden of Good Charlotte, and DJ Brent Bolthouse. VIP attendees also received Pureology Hydrate Shampoo, Hydrate Condition, SIGG Water Bottle and a complimentary Pureology service at Byu-ti/Pureology Salon in Santa Monica , CA .

“Pureology is a brand with a sustainable vision and is thrilled to support Global Green USA at this fundraising event to help fight climate change by creating healthy, green communities,” states Sunshine. “During this Green Carpet event, Pureology is showcasing four expected styles that may be seen at the Oscars.” As you know, Peachy Deegan gets her hair done by Ruth Roche at Rare in New York, a Pureology Salon.

For your next night out, learn how to achieve these four award show looks with step-by-steps from Natasha Sunshine:

Down the Green Carpet:

5 Steps to a Modern Downstyle

1. To achieve this Modern Look, begin with clean dry hair. Mist hair with Pureology’s InCharge Flexible Styling Spray.

2. Using a 1 ½ inch curling iron, set entire head (from the mid-shaft down) in a candy cane fashion, winding each section around the curling iron.

3. Using the front section from the hairline to the back of the ear and twist section back behind the ear.

4. Secure twist with two bobby pins crossing one another in an “X” shape.

5. Continue to the opposite side and follow step four again.

Hot Tip #1: No need to open the iron; simply wrap hair down and around the wand holding the ends with your fingers.

Hot Tip #2: Make sure to change the direction of your sections so hair looks natural versus contrived.

A Green Carpet Wave:

5 Steps to 40’s Waves…

1. To achieve this glamorous look, begin with damp hair. Use a nickel size of NanoGlaze for light hold and serious shine. Quick dry hair with blowdryer.

2. Section hair in two large sections (bottom and top). Starting at the nape, take 2” wide sections using a 1” curling iron to set the bottom section until complete.

3. Drop the top section down and begin at the top front of the head creating three-barrel curls rolled away from the face in a Mohawk fashion.

4. Continue on to finish setting the remaining hair.

5. Using a dime size of SuperSmooth SmoothingElixir, run fingers through the hair to blend all the curls.

Hot Tip #1: Make sure to clip the three Mohawk barrel curls while setting to get distinct waves around the face.

Up The Green Carpet:

5 Steps to The Braids Rage…

1. To achieve this Boho look, begin with clean dry hair. Use a nickel size of StylingLotion and run through front of dry hair for hold and shine.

2. Choose one or both sides and create your French braid.

3. Pull remaining hair back into a ponytail.

4. Back comb or lace ponytail and spray with InChargePlus Firm Finishing Spray.

5. Leave loose or pin up ponytail into an uncontrived bun.

Hot Tip #1: Make sure to have a loose grip on hair when braiding for a sifter effect.

Pinned to the Green Carpet:

4 Steps to The 40’s Pin Up…

1. Follow steps above to achieve 40’s Waves.

2. Taking loose hair in 2 – 3” sections, twist up and tuck hair under securing with 2 bobby pins in “X” fashion to lock pins in.

3. Continue all the way around head until all hair is pinned up.

4. Spray with InChargePlus Firm Finishing Spray

Hot Tip #1: Make sure bobby pins are pinned at the scalp with a secure “X” fashion to prevent sagging.

ABOUT PUREOLOGY SERIOUS COLOUR CARE^®

All Pureology formulas offer an industry first: Longer Lasting Hair Colour – Guaranteed!^® For more information visit Pureology.com orBecome a Pureology Facebook Fan. Please note, Pureology products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, “beauty websites” or other unauthorized retailers.

About Global Green USA

Global Green USA is the American affiliate of Green Cross International, founded by President Gorbachev, to foster a global value shift toward a sustainable and secure future. For 15 years, Global Green USA has been a national leader in advocating for smart solutions to global warming including green building for affordable housing, schools and communities that save money, improve health and create green jobs. Global Green USA has influenced more than $20 billion dollars for green building projects and educates millions of people about climate friendly solutions through its annual Red Carpet/Green Cars Oscars campaign. Global Green is also leading efforts to help rebuild a green New Orleans through its sustainable green village and green schools initiatives.

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

"I work with Peachy Deegan because she's prolific at what she does. She's a hard worker, she's thoughtful and she's tasteful at what she writes which is very important. Peachy gets the facts correct, and just that alone is worth its weight in gold."

-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
https://warrentricomi.com/

"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
-
Dimitris Nakos, Founder and Owner of
Ammos Estiatorio
https://ammosnewyork.com/

“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

-David Sasuga, Owner of Fresh Origins Microgreens
www.FreshOrigins.com

"Peachy Deegan has the pulse of the nation and highlights exceptional opinion leaders in more than 23,000 inspiring and entertaining posts. Her 100,000 twitter followers are a true testimony to Peachy’s ability to inspire, motivate and entertain. She is a feminine force to be reckoned with and an exemplary example of an influential voice in today’s world."

-Mica Mosbacher, author of the new book The Hurricane Factor: Stormside Patriots and tv political commentator

"It was an honour to be chosen for Movers and Shakers by Peachy Deegan. The questions in the interview were intelligent and insightful and I thoroughly enjoyed answering them. The reaction to the interview has been overwhelmingly positive and has helped bring my art practice to a wider audience."
-Damien Flood, Internationally Acclaimed Artist
http://www.damienflood.ie/

"We were so fortunate to hit Peachy’s radar. Her review of our Warmies was spot-on and came at a great time in our company’s early history.
Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
-Scott Wehrs
President
Intelex U.S.A.
http://www.intelexusallc.com/

"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

-
Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/