Whom You Know: Pureology SuperSmooth Relaxing Serum Recommended by Whom You Know

Monday, March 8, 2010

Pureology SuperSmooth Relaxing Serum Recommended by Whom You Know

SuperSmooth^® RelaxingSerum is a fabulous styling tool for spring.   Pureology welcomes two new products, SuperSmooth RelaxingSerum and SmoothingCream, to the recently launched SuperSmooth™ system, created for unmanageable colour-treated hair in need of intense smoothing and discipline as a result of multiple chemical processes such as hair colour and/or relaxing, straightening. SuperSmooth RelaxingSerum CONTROLS FLYAWAYS. The lightweight serum smoothes flyaways and unruly hair as you blow dry, and intensifies natural shine while protecting colour vibrancy. Apply to clean, damp hair. Do not rinse. Style as usual. Its natural derivatives include Camellia Oil that adheres to the outside of the hair shaft, taming frizz and flyaways, Sesame Oil that falls between cuticle layers for perfected shine and improved flexibility and Organic Shea Butter that slips into the cortex for added shine and moisture. It has the
Organic Botanical

Geranium which deeply conditions and hydrates, increasing manageability and shine.

The Whom You Know panel put this to the test, and here is what they had to say:

Being naturally curly-tressed, a daily user of heat styling appliances, plus having been exposed to an unusually brutal winter, I was desperately in need of rescuing my hair. And coming to my rescue
is Pureology's SuperSmooth RelaxingSerum. This is just in time because I noticed very recently that I'm having ahard time battling the frizzies, where once before was smooth, shiny and well-defined curls. This product seems to tame the frizziness, add back shine and softness, and restore the texture of my curls. Just a light coating on damp hair helps it to dry into a neater looking coif, whether I use heat styling or not. The texture of the serum is light, there's no feeling of oiliness or stickiness which I've encountered with a number of other styling products on the market. For those of us who further assault our hair by coloring it too, the ThermalAntiFadeComplex ingredient helps prevent fading, while the antioxidants and UVA/UVB sunscreens filter out further harmful environmental stressors. I love the way this product works with my hair, making styling so much easier and the results so much smoother and healthier looking!

I absolutely love Pureology products.  Not only do they maintain my color, they make my hair look and feel amazing.  So I was very excited to try Pureology Supersmooth Relaxing Serum.  My hair is fine with a little wave.  I generally blow dry it straight.  My bangs sometimes do not exist and my fine hair tends to curl and frizz up.  Now I have bangs.  This Supersmooth serum makes my hair smooth and silky.  My hair style holds in place all day.  This product protects my hair from the damage that you can have from using a flat iron.  I only need a drop, so this will last a very long time for me.  After styling, I did not feel that my hair had a greasy look that I have found with other serum products.  I love the smell, it’s perfect.  I totally recommend this product and will be using it for a very long time!

Pureology SuperSmooth Relaxing Serum really controls those unsightly flyaways! With my colored hair I need all the help I can get. It is easy to dispense this special de-frizz serum. All you have to do is apply a small amount to clean, damp hair. Then you are instructed to not rinse and style as usual. With its unique lightweight serum it smoothes my flyaways and protects my color vibrancy.  Pureology tames your unruly mane as you blow dry and style your hair. The fragrance is mild and does not interfere with any other fragrance you may want to use. It is a pleasure to use as you can depend of this product to deliver. Pureology performs!

Supersmooth relaxing serum definitely controls flyaways. I have very curly (surfer girl ) hair and this lightweight serum gives a smooth appearance while intensifying my natural shine. I also color my hair and have to be very selective as to which products will protect my colour at the same time as treating it. I was pleasantly surprised to learn all the natural and organic botanicals fused into such a fabulous product! Its 100% vegan and has organic shea butter for added softness and moisture. The shine derives from the combination of sesame oil and addition of geranium, which conditions and hydrates while increasing manageability and shine. Pureology contains a proprietary thermal "anti fade" complex which has antioxidants and a full spectrum of sunscreens and vitamins which protect and maximize colour retention.After using PUREOLOGY thermal antifade complex, I can see saving many trips to the hairdresser for a blowout, now I can do at home because this product did all the work!

Suggested Retail Price

SuperSmooth Relaxing Serum: $22.00 (5.2oz)

Launch/Availability: February 2010 in salons nationwide. Visit Pureology.com to locate a salon.
ABOUT PUREOLOGY SERIOUS COLOUR CARE^®
All Pureology formulas offer an industry first: Longer Lasting Hair Colour – Guaranteed!^® For more information visit Pureology.com or Become a Pureology Facebook Fan.

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