Whom You Know: ANTHELIOS 60 from La Roche-Posay Recommended by Whom You Know

Thursday, April 29, 2010

ANTHELIOS 60 from La Roche-Posay Recommended by Whom You Know

La Roche-Posay, the company that brought the highly anticipated Anthelios sunscreen franchise to the U.S., proudly announces the availability of Anthelios 60 Sunscreen¹. A worldwide expert in UV protection, the brand’s revolutionary sunscreen range offers high UVA protection with CELL-OX Shield ™ for protection down to the cellular level².

As dermatologists observe that high SPF is not enough to protect skin from UV-induced cell damage, Anthelios 60 with CELL-OX Shield™ provides dual protection against exposure to harmful UV rays that can lead to short term and long term damage to skin cells, including skin cancer and premature aging. This two-pronged approach delivers a patented combination of two high efficacy³ sun filters, and powerful antioxidants to further protect skin down to the cellular level².

The first line of defense features a patented synergistic combination of UV filters with a unique stabilizing performance booster to deliver longer-lasting⁴ photostable and broad-spectrum protection (SPF 60/PFA 28⁵) with enhanced efficacy against UVA and UVB rays. The second line of defense features a powerful patent-pending antioxidant complex, including Senna Alata. This unique plant extract indigenous to tropical regions has a self-defense mechanism to protect against cell damage². In conjunction with another antioxidant, it protects skin from environmental aggressors.

“As a pioneer in UV protection, La Roche-Posay and Anthelios are recognized worldwide for advanced formulations with UVA and UVB protection,” says Yannick Raynaud, Vice President and General Manager for La Roche-Posay USA. “Now, we’ve taken sun protection innovations from the research and development labs that brought you Mexoryl SX to develop the latest suncare advancements providing outstanding UVA protection, broad-spectrum coverage and increased compliance⁶ through elegant textures.” Anthelios 60 Sunscreens¹ with CELL-OX SHIELD™ are available in three breakthrough, fast-absorbing textures—an Ultra Light Fluid for face (normal to combination skin), a Melt-in Lotion for face (normal to dry) and a Melt-in Milk for body that is gentle enough for the face. Each has been specifically formulated for optimal patient compliance⁶.

Perhaps the most exciting advancement for the Anthelios franchise is the introduction of the Anthelios 60 Ultra Light Fluid, commonly referred to abroad as the “Shaka-Shaka.” With one sold every 15 seconds worldwide, this cult-favorite dries to a silky, finish. Representative of the La Roche-Posay product line and heritage in dermatology and sensitive skin forumlations, the Anthelios 60 products¹ are non-comedogenic, fragrance-free, PABA-free and dermotologist tested.
Whom You Know's beauty panel put this to the test, and they said:

Since I have a fair skin tone, I have a hard time finding a good sunscreen for my face. It's either to thick and makes my face feel uncomfortable or isn't designed for sensitive skin. When I tried La Roche Posay, I instantly fell in love. It didn't irritate my skin and felt light on my face. I loved that it absorbed quickly. It didn't leave my face feeling greasy like other facial sunscreens.

La Roche-Posay Anthelios 60 Ultra Light Sunscreen Fluid lives up to its claim in this product. This is one of the few sunscreens that I have applied to my face that does not feel greasy. I am able to easily apply my make-up right after applying this sunscreen. Even on a hot day, my make-up did not run. The sunscreen easily spreads over my skin and really protects against the harmful rays of the sun. Anthelios 60 Ultra Light Fluid is simply the best sunscreen out there for daily use. It is very light, easy to apply and lasts all day. An additional bonus, when I used this I didn’t even have to apply my morning moisturizer.

ANTHELIOS 60 Sunscreen from La Roche-Posay has a suggested retail price of $26.00 for the Melt-In Lotion, $27.90 for the Ultra Light Sunscreen Fluid, and $32.00 for the Melt-In Milk and can be purchased at select physicians’ offices, CVS/pharmacy, Duane Reade, Longs and Brooks locations with Dermo-Skincare Centers, and online at www.larocheposay.us.

About LA ROCHE-POSAY

La Roche-Posay is the brand recommended by 25,000 dermatologists worldwide offering adjunctive therapy daily skincare products formulated with highly concentrated ingredients targeting every skin’s needs. Products are tested on sensitive skin. Its daily use products include formulations that are based on thermal spring water rich in selenium, a powerful antioxidant. Formulations are clinically proven for safety and efficacy that enhance overall treatment results and reduce related side effects that can improve consumer quality of life.

¹ Anthelios 60 does not contain Mexoryl SX (ecamsule)

² Upper layers of skin

³ SPF 60, PFA 28 and photostable

⁴ Than non-stabilized sunscreens

⁵ PFA is for ANTHELIOS 60 Ultra light sunscreen fluid

⁶ Compliance is defined as actual usage and appropriate dosage amount

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