Whom You Know: Celebrate the Art of Traditional Soap Making: Crabtree & Evelyn Launches the Heritage Soap Collection

Thursday, April 8, 2010

Celebrate the Art of Traditional Soap Making: Crabtree & Evelyn Launches the Heritage Soap Collection

You will remember we featured India Hicks as a Mover and Shaker:

http://www.whomyouknow.com/2009/07/movers-and-shakers-india-hicks-model.html

As a spokesperson for Crabtree and Evelyn, surely India is just as excited about their new line as Peachy Deegan is! A pioneer in botanical formulations for over 35 years, Crabtree & Evelyn launches the NEW Heritage Soap Collection of delicately embossed triple-milled soaps and striking, jewel-toned glycerine soaps that celebrate the fine art of traditional soap-making. Inspired by a browse though Crabtree & Evelyn’s vast archives, these original formulas combine timeless fragrances with modern skin care expertise and are beautifully packaged with illustrative designs - perfect for giving and receiving. The gentle cleansing formulas are free of parabens, lauryl sulfates, mineral oil, and propylene glycol.

Triple Milled Soaps ($7.00/158g)

Available In: Crabapple & Mulberry, Oatmeal & Wheatgerm, Vetiver & Juniperberry

It takes expert soap makers 30 steps to blend just one triple-milled soap. First, the soap base is combined with natural oils and butters. Perfume oils and botanical extracts are added to the cooled soap mixture, which is then extruded and re-mixed at least three times in the ‘triple-milling’ process. This process takes additional time but ensures that the soap base and fragrance are thoroughly integrated and produces a rich, creamy texture and fine lather which gently cleanses without stripping skin of its natural oils.

· Crabapple & Mulberry - recommended by Whom You Know- Crabtree & Evelyn’s signature triple-milled soap is a nod to an English botanical heritage and the ancient crabapple tree, the ancestor of every apple tree that grows on this earth today. Formulated with crabapple and mulberry extracts, evening primrose oil and shea butter, this rich lathering soap will leave skin lightly scented with the spirited fragrance of crabapple and orchard blossoms combined with mulberries and the fruits of the English harvest season.

· Oatmeal & Wheatgerm – This gently exfoliating soap is formulated with oatmeal and wheatgerm extracts shea butter, evening primrose oil and a sprinkling of coarsely milled oat flour. Its light fragrance combines meadow flowers and grasses with the fresh scent of wheatfields.

· Vetiver & Juniperberry - Formulated with vetiver and juniperberry extracts, shea butter and evening primrose oil, this toning soap will leave skin scented with a warm blend of vetiver, sandalwood and smoked cypress with juniperberry accents.

Glycerine Soaps ($7.00/100g)

Available in: Camomile, Lime, Blackcurrant

Hand crafted by 3^rd generation soap makers in Switzerland, these striking jewel-toned glycerine soaps include the finest botanical extracts and over 10% of glycerine to gently cleanse, soothe and condition skin. Glycerine soaps are ideal for all skin types - to condition dry skin, rinse with warm water or to deeply cleanse oily skin, rinse with cool water.

· Camomile - This citrine gold coloured soap is infused with camomile extract. Its serene fragrance blends camomile blossom with soft, delicate alpine florals.

· Lime - A peridot green coloured soap infused with lime extract. Its refreshing fragrance blends West Indian limes, lemon and orange flower with a hint of ginger and nutmeg spice.

· Blackcurrant - Infused with blackcurrant extract, this garnet red coloured soap’s fragrance blends blackcurrant blossoms and sweet meadow grasses with a warm amber accord.

Heritage Soaps are available for individual purchase or beautifully packaged in a complimentary gift box which holds three soaps of your choosing. The gift box is decorated with the colourful pattern of the Crabapple & Mulberry Triple-Milled Soap and ties with a ribbon, making it an ideal Mother’s Day gift.

###

About Crabtree & Evelyn

A pioneer in botanical formulations for over 35 years, Crabtree & Evelyn fuses the power of nature and science, luxury and comfort, and the wisdom of the past and present, to create sensorial pleasures for the body and spirit. Like the motto of our namesake, John Evelyn – a 17^th century renaissance Englishman, who wrote one of the first important works on conservation – Crabtree & Evelyn “explores the world and keeps the best” to transform simple routines into luxurious fragrance experiences.

Crabtree & Evelyn’s muse, India Hicks, is a designer, model, author, television personality, and goddaughter of the Prince of Wales. She has embraced the simplicity of island life in the Bahamas, which is centered on her family, and an appreciation of the nature that surrounds her. India’s eclectic style and fierce individualism, along with her English heritage is a constant source of inspiration.

Crabtree & Evelyn is available online and in more than 40 countries, with over 6,000 locations and 500 concept stores worldwide. Other distribution channels include hotel amenities. For more information or to purchase products, please visit www.crabtree-evelyn.com or call 800-CRABTREE. To view streaming video and interactive content, please visit www.indiahicks-islandliving.com.

Recognised as an exceptional brand, Crabtree & Evelyn now enjoys Superbrands status in the UK, Malaysia, Singapore, Hong Kong, Australia and New Zealand.

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

"I work with Peachy Deegan because she's prolific at what she does. She's a hard worker, she's thoughtful and she's tasteful at what she writes which is very important. Peachy gets the facts correct, and just that alone is worth its weight in gold."

-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
https://warrentricomi.com/

"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
-
Dimitris Nakos, Founder and Owner of
Ammos Estiatorio
https://ammosnewyork.com/

“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

-David Sasuga, Owner of Fresh Origins Microgreens
www.FreshOrigins.com

"Peachy Deegan has the pulse of the nation and highlights exceptional opinion leaders in more than 23,000 inspiring and entertaining posts. Her 100,000 twitter followers are a true testimony to Peachy’s ability to inspire, motivate and entertain. She is a feminine force to be reckoned with and an exemplary example of an influential voice in today’s world."

-Mica Mosbacher, author of the new book The Hurricane Factor: Stormside Patriots and tv political commentator

"It was an honour to be chosen for Movers and Shakers by Peachy Deegan. The questions in the interview were intelligent and insightful and I thoroughly enjoyed answering them. The reaction to the interview has been overwhelmingly positive and has helped bring my art practice to a wider audience."
-Damien Flood, Internationally Acclaimed Artist
http://www.damienflood.ie/

"We were so fortunate to hit Peachy’s radar. Her review of our Warmies was spot-on and came at a great time in our company’s early history.
Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
-Scott Wehrs
President
Intelex U.S.A.
http://www.intelexusallc.com/

"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

-
Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/