EARTH DAY: Pureology: A Brand With a Sustainable Vision.

Pureology Serious Colour Care, the pioneer in ZeroSulfate_® shampoos, is committed to the well-being of the environment.  From the day we opened our doors in 2001, we took measures to decrease our impact on the environment by using natural, organic botanicals and 100% Vegan ingredients. As a result, we set a new standard in professional colour care.  

Working towards a more sustainable future and celebrating the environment is not a luxury that can be overlooked.  Pureology continues to improve packaging and formulas, conserve water and reduce waste in manufacturing practices, and help foster a more sustainable future.  When consumers purchase Pureology, they continue to invest in superior colour care created with integrity and honesty as well as Pureology’s commitment to future generations with sustainable practices: 

Pureology Brand Attributes

• 100% Vegan – No Animal Products or By-products
• Free of Animal Cruelty
• Organic Botanicals
• Aromatherapy Essences
• AntiFadeComplex_®
• ZeroSulfate_® shampoos

 

Packaging – Recyclable, PCR, FSC

Recyclable

Have you ever looked at the bottom of a plastic bottle and seen a recyclable symbol? Not all recyclable symbols mean the same thing – there is a number in the center of the symbol, from 1 through 7, and each designates a different type of plastic and how “recyclable” it is. Look for the numbers 1 and 2 for the most environmentally friendly packages. All Pureology hair care plastic packages have a 1 or 2 recycle symbol. 

PCR

PCR refers to Post Consumer Recycled material that served its intended use and instead of disposing as a solid waste, is reused in a different product. Post consumer materials include recyclables collected from commercial and residential sources. 

Pureology currently uses up to 25 – 50% PCR in all shampoo and hair condition bottles. In the near future, Pureology plans to:

• Increase the PCR content in all shampoo and hair condition bottles to 50%
• Utilize up to 50% PCR in all cartons
• Increase PCR content in all packaging to 50-100%
• Employ up to 100% FSC stock in all cartons

 
 
 
 

FSC

The Forest Stewardship Council (FSC) is a non-government, not-for-profit organization that was established to promote the responsible management of the world’s forests. FSC provides certification to manufacturers that are compliant to the organization’s principles and criteria. 

Printed Materials: PCR, FSC, Soy-Based Ink

Pureology is making efforts to reduce the amount of waste in the landfills by acting socially responsible and developing our printed materials with the following standards:

• FSC stock for all printed materials
• Post-consumer-recycled paper for all institutional materials
• Application of soy-based ink for printing
• Use of non-petroleum energy printers

 

Soy-Based Ink

Made from soybeans, soy-based ink is more environmentally friendly than traditional petroleum-based ink. It is available in brighter colors, and because it can be removed more easily than regular ink from paper during the de-inking process, soy-based ink makes it easier to recycle the paper and results in less damage to the paper fibers. The waste that is left from soy ink during the de-inking process is not hazardous and can be easily treated. And because of the low levels of VOCs (volatile organic compounds) soy ink helps reduce air pollution by minimizing toxic emissions.  

Non-petroleum energy printing utilizes alternative sources that are renewable and sustainable. Petroleum is a non-renewable resource, and therefore unsustainable in the long term. Also using non-petroleum energy reduces the amount of CO₂ emissions.  

Formulas: ZeroSulfate_® Shampoos, Organic Botanicals, Increased Biodegradability

Pureology develops 100% Vegan formulas infused with organic botanicals harvested from plants grown without the use of synthetic pesticides or chemicals. Pureology Shampoo¹ formulas are ZeroSulfate to be gentle on colour-treated hair and preserve vibrancy.

The Pureology Promise

• Long Lasting Hair Colour or Your Money Back
• AntiFadeComplex^®
• ZeroSulfate Shampoos
• Concentrated Formulas = One Bottle lasts Twice As Long
• Organic Botanicals
• 100% Vegan

 

Pureology continuously works towards improving formulas to deliver superior results with sustainable ingredients, and plans to:

• Reduce the percentage of non-biodegradable ingredients in current formulas
• Introduce 100% biodegradable formulas
• Continue to deliver superior performance and integrity to ensure longer lasting hair colour, guaranteed!

 

Manufacturing: Water Conservation, Reduce Energy Consumption

Pureology has made incredible progress toward environmental sustainability in the manufacturing processes; in fact, Pureology facilities’ commitment to decrease the environmental impact and resource use has illustrated a significant reduction in water and energy consumption as well as reduction in waste. 

• Water consumption decreased 21% through several practices such as converting from water sanitation to steam sanitation
• Energy consumption decreased 16% by replacing old lighting systems with new high efficiency lighting
• Transportable waste decreased 22% by segregating materials on the line to the variety of categories of recycling
• In 2009, shippers made of 100% non-bleached recyclable stock were introduced

 

Pureology is diligently working toward reducing the brand’s carbon footprint, investigating the potential to use renewable energy such as wind energy. 

Global Green USA: Promote Awareness, Fundraising, Enlist Salons

Pureology formed a global partnership with one of the world’s most effective non-profit organizations devoted to fostering a secure and sustainable future: Green Cross International.  Here in the U.S., Pureology is committed to raising awareness for Global Green USA, the U.S. affiliate of Green Cross International, and its causes through our community of colourists, salons and clients. 

Pureology.com and Professional site features ways consumers and salon professionals can support Global Green USA and valuable information and the brand’s sustainability roadmap – preliminary initiatives include:

• Launch of annual trade advertising campaign to raise awareness on water conservation
• Drive fundraising by urging individuals and salons to become PureGreen Members of Global Green USA
• Build awareness via supplementary content on the Pureology website

 

Salon Professionals: Educate, Raise Awareness, Pledge

Pureology believes that salon professionals can become sustainability ambassadors for Pureology and Global Green USA by spreading the message to their clients. Pureology believes in the power of proximity; and the brand’s proximity to hairdressers, and hairdressers’ proximity to their clients provides the unique ability to generate awareness and education on sustainability. Pureology stylists can educate their clients in sustainable practices as well as the benefits of becoming a PureGreen Member.  

You Can Make a Difference: PureGreen Membership, Pledge

You can make a big difference and show your support by taking the PureGreen Member pledge!. 

• I pledge to save water at my home so I can help foster a sustainable future with Pureology & Global Green USA
• I will fix leaky faucets and toilets – a small leak from a faucet can waste 50 gallons of water a day and a leaky toilet can waste 260 gallons a day.
• I will always wash full loads of clothes and dishes – washing machines use 30 to 60 gallons of water for the wash cycle.
• I will install high efficiency showerheads, faucets and toilets – high efficiency showerheads, which cost about $15, can reduce water use by 50%; waterefficient toilets use 50 to 80% less water.
• I will water lawns and gardens in the evening or early in the morning to avoid excessive evaporation – on average, about 35% of household water goes to tending yards.
• I will use fertilizers and pesticides sparingly and carefully – residential use of pesticides accounts for about 8% of all pesticide applications, urban runoff accounts for about 14% of common water pollution and just over half of that is due to residential use of fertilizers.
• I will ask my hairdresser to turn off the tap while shampooing or conditioning my hair.
• I will recycle empty Pureology bottles to minimize waste in our landfills.

 
 

ABOUT PUREOLOGY SERIOUS COLOUR CARE®

All Pureology formulas offer an industry first: Longer Lasting Hair Colour – Guaranteed!^®  For more information visit Pureology.com or Become a Pureology Facebook Fan.  Please note, Pureology products can only be guaranteed authentic when purchased from a salon.