Whom You Know: FUSION BEAUTY CONTINUES THEIR COMMITMENT TO KISSING AWAY POVERTY WITH LAUNCH OF LIMITED EDITION LIPFUSION “LUXE BOUDOIR” CAPSULE COLLECTION

Tuesday, April 20, 2010

FUSION BEAUTY CONTINUES THEIR COMMITMENT TO KISSING AWAY POVERTY WITH LAUNCH OF LIMITED EDITION LIPFUSION “LUXE BOUDOIR” CAPSULE COLLECTION

Donates One Dollar of Every Sale to the Foundation; Also Extends Program of Donating One Dollar From Every LipFusion Infatuation and LipFusion Sale

International beauty brand FusionBeauty® announces the launch of a new limited edition “Luxe Boudoir” Capsule Collection with four new LipFusion® Radiant Shimmer Color Shine shades to commemorate the partnership between FusionBeauty and philanthropic brand Seven Bar Foundation as well as the continuation of their “Kiss Away Poverty” campaign. Whom You Know is pleased to inaugurate our coverage of this brand and we love its quality and its heart.

The “Luxe Boudoir” Capsule Collection contains four brand new, high-impact, vibrant LipFusion Color Shines with shimmer effect designed in collectible limited edition packaging featuring the iconic Seven Bar Foundation “Lingerie New York” model etched in to each tube. The spring-inspired colors include Vixen a shimmering mauve, Lolita an innocent baby pink, Coquette a flirty rosy coral and Princess a shimmery plum. All are wonderful for spring!

Seven Bar Foundation is a 501(c) 3 non-profit organization that raises funds globally for microfinance institutes while creating awareness of the power and effectiveness of microfinance as a poverty alleviation tool for women and is the first philanthropic brand collaborating with the luxury consumer industry to raise funds for microfinance. Seven Bar Foundation’s initiative is to assist women in the United States living below the poverty line through microfinance.

FusionBeauty successfully launched “Kiss Away Poverty” in September 2009, which donates one dollar from every sale of LipFusion Infatuation™ and LipFusion Clear and Color Shines¹ to the Foundation, raising over $103.5K in just four months. Slated to run through February 2010, due to the success of the campaign and desire to continue to support those in need, FusionBeauty will extend the “Kiss Away Poverty” campaign through Fall of 2010.

“Through this amazing partnership we have been able to help struggling women get on their feet and we look forward to broadening our support,” states Caroline Pieper-Vogt, Fusion Brands Inc. C.E.O. “Our fans’ loyalty has helped raise thousands of dollars thus far for this important cause.”

“We’re thrilled to carry on our relationship with FusionBeauty and have been grateful to work with such a committed partner,” states Renata Mutis Black, Director of the Seven Bar Foundation. “Their support has already helped so many women in need.”

The “Luxe Boudoir” LipFusion glosses will join the campaign initiative along with Infatuation, LipFusion Colorshines and LipFusion Clear product sales and will be available at Sephora, Ulta, Dillards and other retailers nationwide retailing for $29 USD in May.

About FusionBeauty®
Since creating the award winning LipFusion® Micro-Injected Collagen Lip Plump in 2005, FusionBeauty® continues to build on a strong foundation of innovation and advanced science by fusing breakthrough advances in dermatology, cosmetics and biological anti-aging sciences. The company’s diverse and powerfully branded product line that enhance your beauty in a functional way includes LiftFusion®, GlowFusion®, and ColorCeuticals® including LipFusion®, StimuLashFusion®, LashFusionXL®, and other dual-action make-up products, available in over 40 countries worldwide. The effectiveness, innovation, and broad consumer appeal of FusionBeauty® products have earned the company various industry honors including the CEW Awards, the Good Housekeeping Seal and support from a long list of celebrities. For more information, please visit www.fusionbeauty.com.

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